Design thinking

Introduction to design thinking

Transcript

1. DESIGN THINKING O V E R V I E W I T E R A T I V E P R O B L E M - S O L V I N G P R O C E S S
2. FROM TECH-CENTERED TO HUMAN-CENTERED
3. Reason is the capacity for consciously making sense of things, applying logic, establishing and verifying facts, and changing or justifying practices, institutions, and beliefs based on new or existing information.* Reasoning is associated with thinking, cognition, and intellect. Reasoning may be subdivided into forms of logical reasoning (forms associated with the strict sense): • deductive reasoning • inductive reasoning • abductive reasoning REASONING *wikipedia.org
4. CASE RULE RESULT Deductive Reasoning Deductive reasoning starts with the assertion of a general rule and proceeds from there to a guaranteed specific conclusion.
5. RESULT CASE RULE RESULT CASE RULE Inductive Reasoning Inductive reasoning begins with observations that are specific and limited in scope, and proceeds to a generalized conclusion that is likely, but not certain, in light of accumulated evidence.
6. RESULT RULE CASE RESULT CASE RULE RESULT RULE CASE Abductive Reasoning Abductive reasoning typically begins with an incomplete set of observations and proceeds to the likeliest possible explanation for the set.
7. Design thinking brings together what is desirable from a human point of view with what is technologically feasible and economically viable. Thinking like a designer can transform the way organizations develop products, services, processes, and strategy. Design thinking is a deeply human process that taps into abilities we all have but get overlooked by more conventional problem-solving practices.* THINKING DESIGN VIABILITY Business DESIRABILITY Human FEASIBILITY Technical *www.ideou.com
8. UNDERSTAND EXPLORE MATERIALIZE
9. UNDERSTAND EXPLORE MATERIALIZE Empathize 01. Define 02. Ideate 03. Prototype 04. Test 05. Implement 06.
10. Empathize Conduct research in order to develop knowledge about what your users do, say, think, and feel. Directly observe what they do, how they think, and what they want, asking yourself things like ‘what motivates or discourages users?’ or ‘where do they experience frustration?’* Define Combine all your research and observe where your users’ problems exist. In pinpointing your users’ needs, begin to Organize all your observations and draw parallels across your users’ current experiences. Is there a common pain point across many different users? Identify unmet user needs.* UNDERSTAND 01. 02. *www.nngroup.com
11. Ideate Brainstorm a range of crazy, creative ideas that address the unmet user needs identified in the define phase.* Prototype Build real, tactile representations for a subset of your ideas. The goal of this phase is to understand what components of your ideas work, and which do not. Make your ideas tactile.* EXPLORE 03. 04. *www.nngroup.com
12. Test Return to your users for feedback. Ask yourself ‘Does this solution meet users’ needs?’ and ‘Has it improved how they feel, think, or do their tasks?’. Put your prototype in front of real customers and verify that it achieves your goals.* Implement Put the vision into effect. Ensure that your solution is materialized and touches the lives of your end users.* MATERIALIZE 05. 06. *www.nngroup.com
13. Design Thinking 101 - Nielsen Norman Group https://www.nngroup.com/articles/design-thinking/ SOURCES Ideo U http://www.ideou.com/pages/design-thinking Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation. T. Brown https://www.amazon.com/Change-Design-Transforms-Organizations-Innovation/dp/0061766089 TED Talks - Designers - think big! https://www.ted.com/talks/tim_brown_urges_designers_to_think_big
14. T H A N K Y O U @lameraluca lucalamera