LPC Madrid '19 – How to sell the PM position internally

LPC Madrid '19 – How to sell the PM position internally

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Lucas CERDAN

May 09, 2019
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  1. How to sell the PM position internally LPC Madrid 2019

    Lucas Cerdan Lead Product Manager at Algolia
  2. 2 Speed Scale Complexity + = Why?

  3. 3 Top paying positions in the US Role Salary Data

    scientist $113,254 Product manager $106,127 Developer $100,610 Mobile developer $100,610 Sales engineer $90,575 DevOps engineer $89,300 UI/UX designer $84,841 Sales rep $70,622 Marketing manager $70,392 Source: Hired.com 2018 Source: “Highest Paying Entry-Level Jobs in Tech”, Comparably 2019
  4. A Product Manager helps their team (and company) ship the

    right product to their users. Josh Elman VP at Robinhood
  5. 5 My background San Francisco France 1st PM at 1st

    PM at
  6. 6 Understand the culture TIP 1:

  7. 7 • To have visibility and someone to challenge the

    developers • To ship faster • To help manage developers as they have no time to do this The right Manager
  8. 8 • To have visibility and someone to challenge the

    developers • To ship faster • To help manage developers as they have no time to do this The right Manager ➔ ENGINEERING MANAGER
  9. 9 Manage your product, not the team TIP 2:

  10. Act like a member of the team, not as a

    manager of the team. The second you create a wall...the team will create a wall as well. John Cutler Product Evangelist at Amplitude
  11. 11 What matters most is not your opinion TIP 3:

  12. 12 Highest Paid Person’s Opinion HiPPO

  13. 13 Be an owner TIP 4:

  14. 14 Focus, and leverage your work TIP 5:

  15. 15 Leverage as a Product Manager Source: The Black box

    of Product Management – Brandon Chu Vision Backlog Scope Strategy Optimizing work Project Management Foundational work Product Management 80% of the work, 20% of output 20% of the work, 80% of output
  16. Going faster in the wrong direction is far worse than

    going slower in the right one. Brandon Chu GM Platform at Shopify
  17. Source: Kendrick Lamar, Humble

  18. 18 Be humble – you are only as good as

    your team TIP 6:
  19. Five dangerous PM myths to avoid: • PMs are mini

    CEOs • PMs are the decision makers • PMs are the idea generators • PMs have to be great at company politics • PMs need technical degrees Noah Weiss Head of Search, Learning & Intelligence at Slack
  20. PMs are responsible for the pace and quality of decision

    making. Full stop. Giff Constable CPO at Meetup
  21. Source: TMDb

  22. Source: TMDb I hired a bunch of guys, told them

    exactly what I wanted them to do, and the problem was:
  23. Source: TMDb I hired a bunch of guys, told them

    exactly what I wanted them to do, and the problem was: They did it.
  24. No push back from Rogers. None of your reruns. None

    of these funny looks. Source: TMDb I hired a bunch of guys, told them exactly what I wanted them to do, and the problem was: They did it.
  25. No push back from Rogers. None of your reruns. None

    of these funny looks. Source: TMDb I hired a bunch of guys, told them exactly what I wanted them to do, and the problem was: They did it. I need you...
  26. 26 1. Understand the culture 2. Manage your Product, not

    the team 3. What matters most is not your opinion 4. Be an owner 5. Focus, and leverage your work 6. Be Humble – you are only as good as your team Key to success
  27. No push back from Rogers. None of your reruns. None

    of these funny looks. Source: TMDb I hired a bunch of guys, told them exactly what I wanted them to do, and the problem was: They did it. I need you… and you need me.
  28. Muchas gracias