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T3CVIE 2020: Contribution in times of a global pandemic

T3CVIE 2020: Contribution in times of a global pandemic

luisafassbender

September 04, 2020
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  1. TYPO3 in 2020 / 2021:
    Contribution in times of a global
    pandemic
    luisasofiexoxo
    Luisa Faßbender, Marketing Team Lead
    [email protected]

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  2. TYPO3 in 2020 / 2021 – Contribution in times of a global
    pandemic
    ▪︎TYPO3 goes global: But how?
    ▪︎TYPO3 Marketing in 2020 / 2021: Tackling new tasks
    ▪︎Not a dev? No problem! Non-Code Contribution

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  3. This year changed all of our lives. And it will have a lasting
    impact on each and everyone of us forever.

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  4. While it’s really sad to see everything that has been
    cancelled this year..

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  5. … let’s take a quick look at everything that the pandemic
    enabled us to do instead!
    ▪︎Online Events!

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  6. … what else?
    ▪︎Online (Re-)Certifications
    ▪︎ We had the massive Re-Certification Event, which enabled all certification holders to
    renew and extend their certifications solely online!
    ▪︎ Additionally: The TYPO3 Education Team in collaboration with the TYPO3 GmbH enabled
    community members everywhere to take their certification exams online!

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  7. TYPO3 goes global

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  8. But how?
    ▪︎Enabling contribution through online opportunities
    ▪︎ Moving onsite-meetings, sprints and camps to online opportunities opens international
    doors for our community.
    ▪︎ People from all over the world can join us and also give us insights, we might have never
    thought about before!

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  9. … and how else?
    ▪︎The newly initiated TYPO3 Mentorship Programme
    ▪︎ In August of 2020, Daniel Homorodean published an article about the – finally in place –
    TYPO3 Mentorship Programme
    ▪︎ Already several participants from Latin America, North and South Africa confirmed
    ▪︎ Guided path into the TYPO3 Ecosystem, as well as the Community

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  10. TYPO3 Marketing in 2020/2021

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  11. TYPO3 Marketing in 2020 - What did we achieve this year?
    ▪︎Facts over Fiction
    ▪︎ Analysed our competitors + their marketing strengths and weaknesses
    ▪︎ Started to create battle cards to enable decision makers to actually compare TYPO3 to
    other CMS
    ▪︎ Organic Keyword and search volume research to find out what people are actually looking
    for
    ▪︎ Started working on a Google Analytics Dashboard, which will provide us with facts about
    typo3.org user data

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  12. TYPO3 Marketing in 2020 - What did we achieve this year?
    ▪︎Collected feedback
    ▪︎ Created and strategically sent out sales and post-sales surveys in several languages to
    collect feedback from both – users and decision makers
    ▪︎Grew our marketing team!
    ▪︎ .. and we’re proud to say, that we now have a North American member!

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  13. TYPO3 Marketing in 2021 – What are our goals for next year?
    ▪︎Combine efforts with other teams & initiatives
    ▪︎ Working closer with other teams and initiatives to combine our efforts (i.e. TYPO3 Metrics
    Initiative, TYPO3 Core Team)
    ▪︎Improve Onboarding Experience
    ▪︎ Open Onboarding Sprint coming up: Improve „customer“ journey and onboarding into TYPO3
    ▪︎Focus efforts on North America
    ▪︎ Instead of wildly trying to „globalize marketing efforts“, we’re going to focus on North
    America in 2021

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  14. TYPO3 Marketing in 2021 – What are our goals for next year?
    ▪︎Localize general information about TYPO3
    ▪︎ Setting up region specific landingpages, to enable people to find information about
    TYPO3

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  15. Not a dev? No problem!
    Non-Code Contribution

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  16. Ways to contribute to TYPO3 without code
    ▪︎Spread the word
    ▪︎ Blog, speak, write, tweet, sing about TYPO3!
    ▪︎Join non-technical focussed sprints
    ▪︎ Help us improve the onboarding experience
    ▪︎ Create marketing resources or content-based publications
    ▪︎Provide feedback
    ▪︎ Let us know, how we could help you sell TYPO3 better

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  17. Let’s not whine about what we cannot do this year, but
    appreciate what we can do instead.
    And please remember to wear a mask :-)

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  18. Thanks for listening!
    Any questions?

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