T3CVIE 2020: Contribution in times of a global pandemic

Transcript

1. TYPO3 in 2020 / 2021:
   Contribution in times of a global
   pandemic
   luisasofiexoxo
   Luisa Faßbender, Marketing Team Lead
   luisa.fassbender@typo3.org
   

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2. TYPO3 in 2020 / 2021 – Contribution in times of a global
   pandemic
   ▪︎TYPO3 goes global: But how?
   ▪︎TYPO3 Marketing in 2020 / 2021: Tackling new tasks
   ▪︎Not a dev? No problem! Non-Code Contribution
   

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3. This year changed all of our lives. And it will have a lasting
   impact on each and everyone of us forever.
   

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4. While it’s really sad to see everything that has been
   cancelled this year..
   

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5. … let’s take a quick look at everything that the pandemic
   enabled us to do instead!
   ▪︎Online Events!
   

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6. … what else?
   ▪︎Online (Re-)Certifications
   ▪︎ We had the massive Re-Certification Event, which enabled all certification holders to
   renew and extend their certifications solely online!
   ▪︎ Additionally: The TYPO3 Education Team in collaboration with the TYPO3 GmbH enabled
   community members everywhere to take their certification exams online!
   

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7. TYPO3 goes global
   

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8. But how?
   ▪︎Enabling contribution through online opportunities
   ▪︎ Moving onsite-meetings, sprints and camps to online opportunities opens international
   doors for our community.
   ▪︎ People from all over the world can join us and also give us insights, we might have never
   thought about before!
   

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9. … and how else?
   ▪︎The newly initiated TYPO3 Mentorship Programme
   ▪︎ In August of 2020, Daniel Homorodean published an article about the – finally in place –
   TYPO3 Mentorship Programme
   ▪︎ Already several participants from Latin America, North and South Africa confirmed
   ▪︎ Guided path into the TYPO3 Ecosystem, as well as the Community
   

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10. TYPO3 Marketing in 2020/2021
    

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11. TYPO3 Marketing in 2020 - What did we achieve this year?
    ▪︎Facts over Fiction
    ▪︎ Analysed our competitors + their marketing strengths and weaknesses
    ▪︎ Started to create battle cards to enable decision makers to actually compare TYPO3 to
    other CMS
    ▪︎ Organic Keyword and search volume research to find out what people are actually looking
    for
    ▪︎ Started working on a Google Analytics Dashboard, which will provide us with facts about
    typo3.org user data
    

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12. TYPO3 Marketing in 2020 - What did we achieve this year?
    ▪︎Collected feedback
    ▪︎ Created and strategically sent out sales and post-sales surveys in several languages to
    collect feedback from both – users and decision makers
    ▪︎Grew our marketing team!
    ▪︎ .. and we’re proud to say, that we now have a North American member!
    

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13. TYPO3 Marketing in 2021 – What are our goals for next year?
    ▪︎Combine efforts with other teams & initiatives
    ▪︎ Working closer with other teams and initiatives to combine our efforts (i.e. TYPO3 Metrics
    Initiative, TYPO3 Core Team)
    ▪︎Improve Onboarding Experience
    ▪︎ Open Onboarding Sprint coming up: Improve „customer“ journey and onboarding into TYPO3
    ▪︎Focus efforts on North America
    ▪︎ Instead of wildly trying to „globalize marketing efforts“, we’re going to focus on North
    America in 2021
    

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14. TYPO3 Marketing in 2021 – What are our goals for next year?
    ▪︎Localize general information about TYPO3
    ▪︎ Setting up region specific landingpages, to enable people to find information about
    TYPO3
    

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15. Not a dev? No problem!
    Non-Code Contribution
    

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16. Ways to contribute to TYPO3 without code
    ▪︎Spread the word
    ▪︎ Blog, speak, write, tweet, sing about TYPO3!
    ▪︎Join non-technical focussed sprints
    ▪︎ Help us improve the onboarding experience
    ▪︎ Create marketing resources or content-based publications
    ▪︎Provide feedback
    ▪︎ Let us know, how we could help you sell TYPO3 better
    

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17. Let’s not whine about what we cannot do this year, but
    appreciate what we can do instead.
    And please remember to wear a mask :-)
    

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18. Thanks for listening!
    Any questions?
    

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