Re-Certification Event, which enabled all certification holders to renew and extend their certifications solely online! ▪︎ Additionally: The TYPO3 Education Team in collaboration with the TYPO3 GmbH enabled community members everywhere to take their certification exams online!
sprints and camps to online opportunities opens international doors for our community. ▪︎ People from all over the world can join us and also give us insights, we might have never thought about before!
▪︎ In August of 2020, Daniel Homorodean published an article about the – finally in place – TYPO3 Mentorship Programme ▪︎ Already several participants from Latin America, North and South Africa confirmed ▪︎ Guided path into the TYPO3 Ecosystem, as well as the Community
year? ▪︎Facts over Fiction ▪︎ Analysed our competitors + their marketing strengths and weaknesses ▪︎ Started to create battle cards to enable decision makers to actually compare TYPO3 to other CMS ▪︎ Organic Keyword and search volume research to find out what people are actually looking for ▪︎ Started working on a Google Analytics Dashboard, which will provide us with facts about typo3.org user data
year? ▪︎Collected feedback ▪︎ Created and strategically sent out sales and post-sales surveys in several languages to collect feedback from both – users and decision makers ▪︎Grew our marketing team! ▪︎ .. and we’re proud to say, that we now have a North American member!
next year? ▪︎Combine eﬀorts with other teams & initiatives ▪︎ Working closer with other teams and initiatives to combine our eﬀorts (i.e. TYPO3 Metrics Initiative, TYPO3 Core Team) ▪︎Improve Onboarding Experience ▪︎ Open Onboarding Sprint coming up: Improve „customer“ journey and onboarding into TYPO3 ▪︎Focus eﬀorts on North America ▪︎ Instead of wildly trying to „globalize marketing eﬀorts“, we’re going to focus on North America in 2021
▪︎ Blog, speak, write, tweet, sing about TYPO3! ▪︎Join non-technical focussed sprints ▪︎ Help us improve the onboarding experience ▪︎ Create marketing resources or content-based publications ▪︎Provide feedback ▪︎ Let us know, how we could help you sell TYPO3 better