Twitter 101

Twitter 101

An introduction on how to use Twitter for professional development presented to staff of FHI 360's Basic Education Program in Kosovo.

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StephenLukeEDD

October 11, 2013
Tweet

Transcript

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  2. Instructive Video Overviews: • Celebrating #Twitter7 • 2012 Year on

    Twitter • Follow Your Interests. Discover Your World. Twitter.
  3. THE HYPE CYCLE

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  9. Professional Development in 140 characters or less?

  10. Yes.

  11. Surprisingly simple.

  12. Surprisingly serious.

  13. Surprisingly fun.

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  18. Who do I Follow?

  19. Who & How to Follow • @USAID, @UNICEFEducation, @gatesed •

    @TheKosovoTimes • @ipkofoundation, @ICKosovo • @FHI360, @StephenDLukeEDD • Twitter search…review posts, follow if useful • Find someone you like? See who they follow… • # tags, rinse, repeat
  20. Personal: celebrities, politics, religion, sports, the mundane Professional: experts, global

    & national organizations & agencies Keep personal separate from professional:
  21. Shhh… Listen First

  22. Steps… – Get a feel… – Dip your toe •

    ReTweet • Share cool stuff, become valuable to others, useful info & resources – Use # for findability – Engage in conversation, become a thought leader • @ • DM
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  24. What not to Tweet… • Doing laundry now • Going

    to take a nap • I’m hungry • I hate my boss
  25. What to Tweet… • This resource is incredibly useful… •

    I find this idea fascinating… • I have a question: Can you please share good practice/lessons learned? • Pictures • Videos • Events (Live Tweet)
  26. Find Your Own Voice

  27. Twitter Conventions • # (Hashtag) – 10 Education Hashtags on

    Twitter http://www.educationnation.com/index.cfm?objectid=FB531F2 3-D45A-11E2-A6E3000C296BA163 – A Printable List of the Best Education Hashtags [#Infographic] http://www.edtechmagazine.com/k12/article/2013/03/printabl e-list-best-education-hashtags-infographic • @ v. DM (Direct Message) • RT (Retweet) • FollowFriday
  28. Power of the Retweet • Very easy for others to

    RT, reach their followers (leverage their trust by their networks, Word Of Mouth) • ReTweet clients, partners, customers, journalists
  29. Twitter – Anatomy of a Tweet Potential Audience = 1,149

  30. Twitter – Anatomy of a Tweet If you “follow” DrNICHCY

    you will see the post appear in you’re Twitter “stream.” And, with one click of the mouse, you can “retweet” to your own group of followers:
  31. Twitter – The Power of the Platform Potential Audience =

    1,537
  32. Twitter – The Power of the Platform Potential Audience =

    1,560
  33. Twitter – The Power of the Platform Potential Audience =

    2,156
  34. Twitter – The Power of the Platform Potential Audience =

    2,929
  35. Twitter – The Power of the Platform Potential Audience =

    3,045
  36. Twitter – The Power of the Platform Potential Audience =

    3,114
  37. Twitter – The Power of the Platform Potential Audience =

    8,188
  38. Twitter – The Power of the Platform Potential Audience =

    8,820
  39. Twitter – The Power of the Platform Potential Audience =

    8,882
  40. Twitter – The Power of the Platform Potential Audience =

    9,028
  41. Twitter – The Power of the Platform Potential Audience =

    9,184
  42. Twitter – The Power of the Platform Potential Audience =

    9,469
  43. Twitter – The Power of the Platform Potential Audience =

    9,636
  44. Twitter – The Power of the Platform Potential Audience =

    8,756
  45. Twitter – The Power of the Platform Potential Audience =

    9,790
  46. Twitter – The Power of the Platform Potential Audience =

    10,367
  47. Etc. • Add Twitter username to promo materials, email signatures,

    business cards, etc. • Integrate with other channels –OK to cross-post to FB –Promote website –Promote YouTube Channel
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  51. Don’t treat me like email…

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  53. Twitter Management • Twitter lists • Hootsuite –Categorize feeds –Time

    Management • Schedule tweets
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  55. …you’ve graduated from Twitter 101!

  56. Resources • The Twitter Book: http://it-ebooks.info/book/159/ • Teachers Teaching Teachers,

    on Twitter: Q. and A. on ‘Edchats’ http://learning.blogs.nytimes.com/2011/09/30/teachers-teaching-teachers-on- twitter-q-and-a-on-edchats/ • Top 14 Educational Technology Tweeters to Follow: http://www.educatorstechnology.com/2012/08/top-14-educational-technology- tweeters.html • 60+ Great Educational Technology Tweeters to Follow: http://www.educatorstechnology.com/2013/01/60-great-educational- technology.html