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Overview of CrowdMob

Matthew Moore
May 16, 2012
340

Overview of CrowdMob

A pay-per-performance Mobile Advertising Platform.

Matthew Moore

May 16, 2012
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Transcript

  1. Damon Grow, CEO Co-Founder RocketNinja, Co-Founder ROFLPlay, Head of Games

    @ Lolapps Matthew Moore, CTO Co-Founder PogoLinux, Sales Engineer @ Google, Co-Founder ThriveSmart Alex Han, Co-Founder Summit Partners, Lehman Brothers Founding Team
  2. Opportunity in Pay Per Performance Big advertising money waiting to

    be spent on pay per performance. But there’s no distribution for pay per performance (only for eyeballs).
  3. Device-Centric, Mobile Games Mobile Apps Brands Agencies Wifi Hotspots In-flight

    Hotspots Physical Signage Digital Signage SMS Platforms Email Rev-Share $CPA $CPM traffic traffic Pay Per Performance, Mobile Advertising Hub advertisers distribution $3B in 2011, ~$16B in 2016 50M daily uniques crowdmob
  4. Prompt for Wifi Access crāve download CPA generation rev-share payouts

    advertiser distributor $ $ [example distributor] User Experience
  5. Mobile, The Next Frontier for Targeted Advertising Device/User ID Location

    Address Book Gender Real-Time Email SMS Fast App Switch Camera App Install Data Speakers Microphone Facebook Account Twitter Account Push Notifications Music Library Calendar Bump Access to: