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Mobile ≠ Desktop
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Matthew Moore
November 29, 2012
Technology
2
57
Mobile ≠ Desktop
A short talk at DevCon5 about how mobile usage and paradigms differ from desktop (and laptop)
Matthew Moore
November 29, 2012
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Transcript
≠
desktop & laptop mobile & tablet Shopping Research Health Research
Content Creation Work Entertainment Socializing Email Reading Killing Time
=
Device/User ID Location Address Book Gender Real-Time Email SMS Fast
App Switch App Install Data Speakers Microphone Facebook Account Twitter Account Push Notifications Music Library Calendar Camera
Mobile Games Mobile Apps Brands Agencies Wifi In-flight Connection Physical
Signage Digital Signage SMS Platforms Emails crowdmob
build for short user interactions use all the sensors you
can and tie them to users it’s easy to pay for virtual goods measure LTV and acquire users for less