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Mobile ≠ Desktop

Avatar for Matthew Moore Matthew Moore
November 29, 2012
Technology
2
65

Mobile ≠ Desktop

A short talk at DevCon5 about how mobile usage and paradigms differ from desktop (and laptop)

Avatar for Matthew Moore

Matthew Moore

November 29, 2012
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Transcript

  1. ≠

  2. desktop & laptop mobile & tablet Shopping Research Health Research

    Content Creation Work Entertainment Socializing Email Reading Killing Time

  3. =

  4. Device/User ID Location Address Book Gender Real-Time Email SMS Fast

    App Switch App Install Data Speakers Microphone Facebook Account Twitter Account Push Notifications Music Library Calendar Camera

  5. Mobile Games Mobile Apps Brands Agencies Wifi In-flight Connection Physical

    Signage Digital Signage SMS Platforms Emails crowdmob

  6. build for short user interactions use all the sensors you

    can and tie them to users it’s easy to pay for virtual goods measure LTV and acquire users for less