How to Pitch to Investors

A talk given on June 13, 2011 to a group of Ex-Googlers that covers the topic of how to create a pitch that will be compelling to investors.

Transcript

1. A Pitch on Pitches So meta right now. Matthew Moore • Ex-Googlers • June 13, 2011 Copyright © 2011, CrowdMob Inc.
2. Who is your Audience? • Ex-Googlers •Angels • Vulture Capitalists • Friends & Family
3. Who is your competition? Every other company raising money today.* * And they probably have more experience and money than you.
4. Pick Your Ideal Investor An individual who, if you get them, you’ll never have to pitch anyone else again.* * Or at the very least it will be much easier to raise money thereafter.
5. What are they looking for? • How Much Will I Make? • How Fast Will I Make It? • What Are the Risks? • How Am I Changing The World?
6. How Much? (it’s easier) $B++
7. The Hardest Part Is the decision to Go Big or go home.
8. How Fast? Before Faster Than Ever
9. De-Risking Social Proof (other investors) Experienced Team (ability to execute) Ability to Win (how you can cheat in distribution) Ability to Maintain Lead (Moat)
10. How Big is Your Universe* Dent in the * Size does matter.
11. Example...
12. Parting Words
13. Focus on the fact that Productivity Rules You can almost always raise more money. You can’t get your time back.
14. Don’t Fear to build Spending money value
15. Find Your Own Path What does your _______ have to look like to be a billion dollar business? • Customer Base •Partnerships • Distribution Channels • Executive Team • Financing • Engineering Team
16. Think Like You Are Big (Already) Learn from Hewlett & Packard Business Development Publishers Merchants A liates Platform Partners Products P1 Marketing CPA CPI Cross-product PR AMP (ad management platform) Analytics 3rd Party Funnel Deep dive Filtering R&D I18n Big 8 Languages 13 Languages 20+ Languages Geo O ce Food Meetings Fun HR Current Hiring Finance Raising Acquisition Legal Black Ops Productivity Virtual Assist Accounts Payable Mentors
17. Thank you for your time! matt@crowdmob.com