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Häng med på en shoppingresa

Avatar for Magnus Hasselquist Magnus Hasselquist
February 07, 2012
Technology
1
170

Häng med på en shoppingresa

Frukostseminarium februari 2012. Cybercom.

Avatar for Magnus Hasselquist

Magnus Hasselquist

February 07, 2012
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Transcript

  1. Häng med på en shoppingresa! Frukostseminarium februari 2012 ! Magnus

    Johanson !
  2. None
  3. None

  4. I plånboken: ? kr

  5. e-handel 2011

  6. 27,5

  7. 77 Miljarder

  8. 12 000:-

  9. 94! 92! 0! 20! 40! 60! 80! 100! Män! Kvinnor!

  10. Jul-e-handeln

  11. 5,4 Miljarder av 65 Miljarder

  12. None

  13. 2 100:- 2 400:- 1 900:- 2 700:-

  14. :-) 84%(78%)

  15. None

  16. Kläder: 50% Hemelektronik: 33% Böcker: 28% Mat: 1%

  17. None
  18. None
  19. None
  20. None

  21. Cost per Click! 7:45 kr! Sökningar per månad! 74 000!

    Leder till besök per dag! 68! “matkasse”!
  22. None
  23. None

  24. 900 000

  25. None
  26. None

  27. 3298 e-butiker 80 e-handelssystem

  28. 2012

  29. Storstädning på Internet

  30. None
  31. None
  32. None
  33. None
  34. None

  35. 0,0 0,5 1,0 1,5 2,0 2,5 jun 2008 dec 2008

    jun 2009 dec 2009 jun 2010 dec 2010 jun 2011 Miljoner abonnemang Mobilt bredband tillägg (smartphone) Mobilt bredband fristående (dator)

  36. m-jul-handel: 11% (5,5%)

  37. None
  38. None
  39. None
  40. None
  41. None
  42. None
  43. None
  44. None
  45. None

  46. Sammanfattning: Teknik (taggning, mobilt) Affärer (potential)

  47. ..någonting mer?

  48. “Rea! 15-75% rabatt!” eller.. “Rea! Upp till 50% rabatt!”

  49. “Köp Din Diskmaskin Hos Oss” säljer bättre än “Köp din

    diskmaskin hos oss”

  50. Up-sell: 4% Cross-sell: 0,2%

  51. None
  52. None

  53. Magnus Johanson! ! [email protected]! +46 70 480 72 60!