Building up a Big Data SaaS business

Talk given at the AWS Software Business Leader Forum in Munich: https://aws.amazon.com/de/campaigns/isv/

Transcript

1. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved. AWS Software Business Leader Forum Building up a Big Data SaaS business Dr. Manuel Bähr
2. Where are we? How we got there? Next frontier https://www.pexels.com/photo/lighthouse-shore-coast-coastline-9576/
3. Leading SaaS provider of predictive applications in retail. 3
4. Decisions beat insights, any time. Prof. Dr. Michael Feindt - Founder of Blue Yonder
5. How many items should we offer? At what price? Whom should we tell about it?
6. Replenishment Optimization Pricing Optimization Targeting
 Optimization
7. Our customers
8. Blue Yonder serves the hyper- competitive retail market Data based on Deloitte, Global Powers of Retailing 2013-2016 Germany % -3,00 -0,63 1,75 4,13 6,50 2011 2012 2013 2014 0,3 0,7 -0,1 0,4 3,1 3,5 3,8 3,2 Revenue Profit UK 2011 2012 2013 2014 -2,2 0,9 1,4 3,6 -0,6 0 1,7 3,3 US 2011 2012 2013 2014 3,0 3,5 3,1 4,3 4,5 3,0 4,3 6,3
9. Automation leads to better results 0% 2% 4% 5% 7% Human decisions Automated decisions, same stock levels 5% average out-of-stock rate 1% average out-of-stock rate
10. Our journey 2014 Warburg Pincus commits $75m Investment first go-live: Customer Targeting German Innovation Award 2008 company founded in Karlsruhe 2011 first go-live: Replenishment name change to “Blue Yonder” 2013 first go-live: Online Pricing office in London, UK opened 2015 first go-live: Brick&Mortar Pricing Technology Review: 50 most innovative companies Gartner: Cool Vendor in Data Science 2012 Retail Technology Award for best enterprise solution
11. Where are we? How we got there? Next frontier https://www.pexels.com/photo/lighthouse-shore-coast-coastline-9576/
12. Succeeding with Big Data initiatives Focus on the feedback loop between Data Science insights and business results. https://www.pexels.com/photo/landscape-mountains-nature-mountain-4164/
13. Magic happens if you do that Amplify fusion of domain expertise and machine learning knowledge Improve time to value Enable effective hypothesis validation https://www.pexels.com/photo/field-summer-sun-meadow-625/
14. Implementation Decision automation to close the loop SaaS to shorten it by frequent software updates Internal platform approach to enable 
 data scientists to ship into production https://www.pexels.com/photo/landscape-sunshine-bridge-sunrise-21786/
15. SaaS Customer Benefits
16. Time to value Be faster than your competitors Value refinances investments even in PoC Real-life timeline with very large customer:
 3 month to live A/B test, 12 month to full roll-out https://www.pexels.com/photo/city-sky-sunset-clouds-96414/
17. Become data-driven Acquire scarce skills on-demand Catalyze your organizational changes Scale as you move forward https://www.pexels.com/photo/road-car-blurred-morning-sun-46277/
18. SaaS Challenges
19. Handing out data requires trust Local data centers for german data protection laws Reference customers & discretion Add security layers via platform while still keeping high frequency of model updates https://www.pexels.com/photo/city-sky-sunset-clouds-96414/
20. Relying on SaaS for core processes requires trust PoC and A/B tests demonstrate reliability with a small blast radius Platform adds reliability features without overburdening data scientists https://www.pexels.com/photo/light-sea-dawn-landscape-33545/
21. Learnings German retail is a hard market for SaaS Many of our customers didn’t believe in SaaS at contract signature. Now they do. In retrospect never starting on-premise delivery was hard but essential to keep focus https://www.pexels.com/photo/sea-dawn-sky-sunset-6498/
22. Where are we? How we got there? Next frontier https://www.pexels.com/photo/lighthouse-shore-coast-coastline-9576/
23. Global expansion Keep data close to the place of jurisdiction Jump to the next level of speed and scale Do this with moderate staff growth to stay effective and agile https://www.pexels.com/photo/space-earth-satelite-clouds-24978/
24. Blue Yonder GmbH @byanalytics_en info@blue-yonder.com
 blue-yonder.com Dr. Manuel Bähr @manuelbahr Get ready for the future of retail!
25. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Dr. Manuel Bähr Thank you! Use the opportunity to discuss openly with me during the break! Head of Platform | Blue Yonder GmbH