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Responsive Web Typography @ WebExpo

10a4285792e47c507ab4782b6716c0d1?s=47 Marko Dugonjić
September 13, 2014

Responsive Web Typography @ WebExpo

Responsive Web Design done correctly is based upon content rather than actual device resolutions, and so typography should adapt to both layout and sizing across content breakpoints.

However, mere font sizing along the typographic scale based upon two-dimensional viewport @media queries is not enough.

Apart from setting the correct balance of the black and the white in letterforms and texts, there are other important factors such as reading distance, information density, screen sharpness and device orientation that also influence the reading process.

Learn to look at typography multidimensionally and enhance the overall responsive experience.

10a4285792e47c507ab4782b6716c0d1?s=128

Marko Dugonjić

September 13, 2014
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  1. RESPONSIVE WEB TYPOGRAPHY Marko Dugonjić @markodugonjic ! Prague, 2014

  2. @markodugonjic marko@creativenights.com

  3. None
  4. Creative Nights

  5. None
  6. MENU — Variables Tools Experiments Process

  7. — THE PROBLEM —

  8. None
  9. None
  10. :/

  11. media queries flexible layouts flexible images Responsive Experience

  12. VARIABLES of the RESPONSIVE READING EXPERIENCE — reading distance viewport

    width (and height) content hierarchy information density pixel density device orientation screen aspect ratio
  13. NARROW WIDE BIG SMALL TIM BROWN vimeo.com/56276418 FINE COARSE

  14. NARROW WIDE FINE COARSE BIG SMALL TIM BROWN vimeo.com/56276418

  15. 1  READING DISTANCE

  16. 0,26mm 1,3mm 71cm 350cm

  17. Y X ?

  18. None
  19. // concept code ! if (distance < 30) { body.className

    = 'close'; } ! if (distance > 30 && distance < 50) { body.className = 'medium'; } ! if (distance > 50) { body.className = 'far'; }
  20. 2 VIEWPORT WIDTH

  21. Anything from 45 to 75 characters is widely regarded as

    a satisfactory length of line for a single-column page set in a serifed text face in a text size. The 66- character line (counting both le ers and spaces) is widely regarded as ideal. For multiple column work, a be er average is 40 to 50 characters. ! ROBERT BRINGHURST webtypography.net/Rhythm_and_Proportion/Horizontal_Motion/2.1.2/ “
  22. ideal 66 max 75 min 45 < 40 chars screen

    width: 320px
  23. Breakpoints should not be dictated by devices, but by content.

    Let the content decide when to expand and then adjust your designs. ! JEREMY KEITH lukew.com/ff/entry.asp?1393 “
  24. Breakpoints should not be dictated by devices*, but by content.

    Let the cont*ent decide when to expand and then adjust your designs. ! HAT TIP TRENT WALTON trentwalton.com/2012/06/19/fluid-type/ “
  25. Line height for each breakpoint is adjusted according to the

    line length rendered at that breakpoint. Short line lengths require tighter line spacing, because the reader’s eye doesn’t have to travel much to reach the next line of text. As line length gets longer, more line spacing is required. Line height for each breakpoint is adjusted according to the line length rendered at that breakpoint. Short line lengths require tighter line spacing, because the reader’s eye doesn’t have to travel much to reach the next line of text. As line length gets longer, more line spacing is required. Line height for each breakpoint is adjusted according to the line length rendered at that breakpoint. Short line lengths require tighter line spacing, because the reader’s eye doesn’t have to travel much to reach the next line of text. As line length gets longer, more line spacing is required.
  26. Line height for each breakpoint is adjusted according to the

    line length rendered at that breakpoint. Short line lengths require tighter line spacing, because the reader’s eye doesn’t have to travel much to reach the next line of text. As line length gets longer, more line spacing is required. Line height for each breakpoint is adjusted according to the line length rendered at that breakpoint. Short line lengths require tighter line spacing, because the reader’s eye doesn’t have to travel much to reach the next line of text. As line length gets longer, more line spacing is required. • • • • • • • • • •
  27. Line height for each breakpoint is adjusted according to the

    line length rendered at that breakpoint. Short line lengths require tighter line spacing, because the reader’s eye doesn’t have to travel much to reach the next line of text. As line length gets longer, more line spacing is required. ! qqqqqqqqqqqqqqqqqqqqqqqqqq dddddddddddddddddddddddddd Line height for each breakpoint is adjusted according to the line length rendered at that breakpoint. Short line lengths require tighter line spacing, because the reader’s eye doesn’t have to travel much to reach the next line of text. As line length gets longer, more line spacing is required. ! jjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjj ŠŠŠŠŠŠŠŠŠŠŠŠŠŠŠŠŠŠŠŠŠŠŠŠŠ q d j Š
  28. /* under 45 chars */ body { line-height: 1.4 }

    p { margin-bottom: 1.4em } ! /* 45–60 chars */  body { line-height: 1.45 } p { margin-bottom: 1.45em } ! /* 60–75 chars */ body { line-height: 1.5 } p { margin-bottom: 1.5em }
  29. None
  30. body { background: url(stripe-pattern.gif); }

  31. /* vendor prefix omitted code */ ! body { background-image:

    linear-gradient(top, #fff 0, #fff 95%, #f00 95%, #f00 100%); ! background-repeat: repeat; background-size: 24px 24px; }
  32. /* short line lengths */ body { line-height: 1.4em; background-size:

    100% 1.4em; } ! /* medium line lengths */ body { line-height: 1.45em; background-size: 100% 1.45em; } ! /* long line lengths */ body { line-height: 1.5em; background-size: 100% 1.5em; }
  33. LINE SPACE letter space, word spac, line space LETTER SPACE

    WORD SPACE LINE SPACE
  34. letter space, word spac, line space LETTER SPACE WORD SPACE

    LINE SPACE
  35. None
  36. @media only screen and (min-device-pixel-ratio: 1.5) {  p {

    letter-spacing: .01em; word-spacing: .01em; } } ! /* vendor prefix omitted code */
  37. None
  38. None
  39. 3 HIERARCHY

  40. w e b t y p o g r p

    h y T h a n k y o u f o r t h e l o v e l y i n t r o d u c t i o n , R a f a l ! P l e a s e g i v e a w a r m r o u n d o f a p p l a u s e t o t h e o r g a n i z e r s . L e t m e a s k y o u s o m e t h i n g … H a v e y o u e v e r s a v e d a n a r t i c l e w i t h t h e i n t e n t i o n t o r e a d i t l a t e r o n a m o b i l e d e v i c e i n t h e p a r k a s s u m i n g t h a t i t s r e s p o n s i v e w e b d e s i g n i s a l l i t t a k e s f o r t h e b e s t p o s s i b l e r e a d i n g e x p e r i e n c e ? H a v e y o u e v e r b e e n d i s a p p o i n t e d w h e n y o u r e a l i z e d t h a t a r t i c l e s o n m o b i l e a r e h a r d t o r e a d b e c a u s e o f t h e p o o r l y c h o s e n l e t t e r s i z e a n d l a y o u t t h a t a p p e a r t o b e d i s p r o p o r t i o n a l t o t h e s c r e e n ? S o , w h y i s t h i s h a p p e n i n g ? H o w d o s u c h , o t h e r w i s e b e a u t i f u l r e s p o n s i v e d e s i g n s , e n d u p b e i n g s o p o o r l y e x e c u t e d o n m o b i l e ? T h e a n s w e r i s i n f a c t q u i t e c l e a r — s u c h w e b s i t e s w e r e d e v e l o p e d o n t h e d e s k t o p c o m p u t e r , w i t h d e s k t o p r e a d i n g d i s t a n c e , w i t h a _ d e s k t o p d o w n _ , r a t h e r t h a n a _ m o b i l e u p _ a p p r o a c h . I t ’ s o b v i o u s t h a t t h e c o r e r e s p o n s i v e w e b d e s i g n a r s e n a l o f m e d i a q u e r i e s , f l e x i b l e l a y o u t s a n d f l e x i b l e i m a g e s i s n o t s u f f i c i e n t . w e b t y p o g r p h y a j s d h j a h s g d T h a n k y o u f o r t h e l o v e l y i n t r o d u c t i o n , R a f a l ! P l e a s e g i v e a w a r m r o u n d o f a p p l a u s e t o t h e o r g a n i z e r s . L e t m e a s k y o u s o m e t h i n g … H a v e y o u e v e r s a v e d a n a r t i c l e w i t h t h e i n t e n t i o n t o r e a d i t l a t e r o n a m o b i l e d e v i c e i n t h e p a r k a s s u m i n g t h a t i t s r e s p o n s i v e w e b d e s i g n i s a l l i t t a k e s f o r t h e b e s t p o s s i b l e r e a d i n g e x p e r i e n c e ? H a v e y o u e v e r b e e n d i s a p p o i n t e d w h e n y o u r e a l i z e d t h a t a r t i c l e s o n m o b i l e a r e h a r d t o r e a d b e c a u s e o f t h e p o o r l y c h o s e n l e t t e r s i z e a n d l a y o u t t h a t a p p e a r t o b e d i s p r o p o r t i o n a l t o t h e s c r e e n ? S o , w h y i s t h i s h a p p e n i n g ? H o w d o s u c h , o t h e r w i s e b e a u t i f u l r e s p o n s i v e d e s i g n s , e n d u p b e i n g s o p o o r l y e x e c u t e d o n m o b i l e ? T h e a n s w e r i s i n f a c t q u i t e c l e a r — s u c h w e b s i t e s w e r e d e v e l o p e d o n t h e d e s k t o p c o m p u t e r , w i t h d e s k t o p r e a d i n g d i s t a n c e , w i t h a _ d e s k t o p d o w n _ , r a t h e r t h a n a _ m o b i l e u p _ a p p r o a c h . I t ’ s o b v i o u s t h a t t h e c o r e r e s p o n s i v e w e b d e s i g n a r s e n a l o f m e d i a q u e r i e s , f l e x i b l e l a y o u t s a n d f l e x i b l e i m a g e s i s n o t s u f f i c i e n t . # # M A N Y M O R E V A R I A B L E S A p a r t f r o m t h e o b v i o u s v a r i a b l e s — v i e w p o r t w i d t h a n d v i e w p o r t h e i g h t — t h e r e a r e o t h e r s , s u c h a s r e a d i n g d i s t a n c e , p i x e l d e n s i t y ( o r s c r e e n c r u d e n e s s ) , d e v i c e o r i e n t a t i o n a n d v i e w p o r t a s p e c t r a t i o , b u t a l s o t h e c o n t e n t h i e r a r c h y a n d i n f o r m a t i o n d e n s i t y . B e f o r e I e l a b o r a t e e a c h , l e t m e b r i e f l y e x p l a i n t h e r u l e s o f t h e p a r a g r a p h . # # # R e a d i n g d i s t a n c e T h e r e a r e t h r e e w h i t e s p a c e s i n s i d e t h e p a r a g r a p h t h a t a r e i n t e r d e p e n d e n t — t h e l e t t e r s p a c e , t h e w o r d s p a c e a n d t h e l i n e s p a c e . I f a n y o f t h e t h r e e i s c h a n g e d , a l l t h e o t h e r s s h o u l d b e r e a s s e s s e d , t o o . B y p r e s e r v i n g t h e w h i t e s p a c e h i e r a r c h y , w e c a n
  41. 16 18 21 24 36 48 60 72

  42. 16 18 21 24 36 48

  43. 16 18 21 24 36 48

  44. 16 18 21 24 36 48

  45. /* short reading distance */ p { font-size: 1rem; /*

    16px */ } h3 { font-size: 1.125rem; /* 18px */ } h2 { font-size: 1.312rem; /* 21px */ } h1 { font-size: 1.5rem; /* 24px */ } ! /* medium reading distance */ p { font-size: 1.125rem; /* 18px */ } h3 { font-size: 1.312rem; /* 21px */ } h2 { font-size: 1.5rem; /* 24px */ } h1 { font-size: 2.25rem; /* 36px */ } ! /* long reading distance */ p { font-size: 1.312rem; /* 21px */ } h3 { font-size: 1.5rem; /* 24px */ } h2 { font-size: 2.25rem; /* 36px */ } h1 { font-size: 3rem; /* 48px */ }
  46. modularscale.com

  47. STYLE OPTIONS ! ! ALL CAPS SUBHEAD H2 ! SMALL

    CAPS SUBHEAD H3 ! Italic Subhead H4
  48. SUBHEAD ONE Subhead Two SUBHEAD THREE On the opposite side,

    instead of progressively increasing font size for each heading level, especially as we now have such a vast selection of web fonts available and fonts are rendered with much more detail than before, we can use italics, small caps and all caps at the same letter size to establish text hierarchy. Add bolds into the mix, and you have a palette of at least
  49. /* alternative small caps rules */ ! h3 { 

    font-family: small-caps-typeface; text-transform: lowercase; } h3 { font-feature-settings: "smcp"; /* OpenType */ text-transform: lowercase; } h3 {  font-weight: 500; /* if the weight exists */ font-size: 80%; /* give or take */ text-transform: uppercase; letter-spacing: .125em; }
  50. Se ing Subheads with CSS  blog.typekit.com/2013/07/25/se ing-subheads-with-css/

  51. webdesign.maratz.com/lab/subheads/

  52. 4 INFORMATION DENSITY

  53. 1 1 2 1 2

  54. R e s p o n s i v e

    W e b T y p o g r a p h y T h a n k y o u f o r t h e l o v e l y i n t r o d u c t i o n , R a f a l ! P l e a s e g i v e a w a r m r o u n d o f a p p l a u s e t o t h e o r g a n i z e r s . R e s p o n s i v e W e b T y p o g r a p h y T h a n k y o u f o r t h e l o v e l y i n t r o d u c t i o n , R a f a l ! P l e a s e g i v e a w a r m r o u n d o f a p p l a u s e t o t h e o r g a n i z e r s . L e t m e a s k y o u s o m e t h i n g … H a v e y o u e v e r s a v e d a n a r t i c l e w i t h t h e i n t e n t i o n t o r e a d i t l a t e r o n a m o b i l e d e v i c e i n t h e p a r k a s s u m i n g t h a t i t s r e s p o n s i v e w e b d e s i g n i s a l l i t t a k e s f o r t h e b e s t p o s s i b l e r e a d i n g e x p e r i e n c e ? H a v e y o u e v e r b e e n d i s a p p o i n t e d w h e n y o u r e a l i z e d t h a t a r t i c l e s o n m o b i l e org izers izer izmn kjla9 jsf lkfo jfa R e s p o n s i v e W e b T y p o g r a p h y T h a n k y o u f o r t h e l o v e l y i n t r o d u c t i o n , R a f a l ! P l e a s e g i v e a w a r m r o u n d o f a p p l a u s e t o t h e o r g a n i z e r s . L e t m e a s k y o u s o m e t h i n g … H a v e y o u e v e r s a v e d a n a r t i c l e w i t h t h e i n t e n t i o n t o r e a d i t l a t e r o n a m o b i l e d e v i c e i n t h e p a r k a s s u m i n g t h a t i t s r e s p o n s i v e w e b d e s i g n i s a l l i t t a k e s f o r t h e b e s t p o s s i b l e r e a d i n g e x p e r i e n c e ? H a v e y o u e v e r b e e n d i s a p p o i n t e d w h e n y o u r e a l i z e d t h a t a r t i c l e s o n m o b i l e a r e h a r d t o r e a d b e c a u s e o f t h e p o o r l y c h o s e n l e t t e r s i z e a n d l a y o u t t h a t a p p e a r t o b e d i s p r o p o r t i o n a l t o t h e s c r e e n ? S o , w h y i s t h i s h a p p e n i n g ? H o w d o s u c h , o t h e r w i s e b e a u t i f u l r e s p o n s i v e d e s i g n s , e n d u p b e i n g s o p o o r l y e x e c u t e d o n m o b i l e ? T h e a n s w e r i s i n f a c t q u i t e c l e a r — s u c h w e b s i t e s w e r e d e v e l o p e d o n 1 1 2 1 2 organizersj hjhgorganiz ersorga organizersj hjhgorganiz ersorga organizersj hjhgorganiz ersorga organizersj hjhgorganiz ersorga organizersj hjhgorganiz ersorga organizersj hjhgorganiz ersorga organizersj hjhgorganiz ersorga
  55. LESS  INFORMATION ! – style variations  – indented

    paragraphs – white space MORE INFORMATION ! – typographic scale – block paragraphs – graphic elements
  56. None
  57. 5 PIXEL DENSITY

  58. fontbureau.com/ReadingEdge/

  59. typography.com/cloud/welcome/

  60. None
  61. None
  62. None
  63. typonine.com

  64. iA ALL, EXCEPT RETINA RETINA LANDSCAPE RETINA PORTRAIT ia.net/blog/responsive-typography/

  65. @font-face { font-family: 'Typeface Name'; src: url('Grade-A.woff') format('woff'); } @media

    ... and (min-device-pixel-ratio: 1.5) { @font-face { font-family: 'Typeface Name'; src: url('Grade-B.woff') format('woff'); } } @media ... and (min-device-pixel-ratio: 1.5) and (orientation: portrait) { @font-face { font-family: 'Typeface Name'; src: url('Grade-C.woff') format('woff'); } }
  66. Comprehensive list of graded fonts typophile.com/node/81483

  67. 6 DEVICE ORIENTATION

  68. HEY, HANDSOME! HOW YOU DOIN’? HEY, HANDSOME! HOW YOU DOIN’?

  69. HEY, HANDSOME! HOW YOU DOIN’? HEY, HANDSOME! HOW YOU DOIN’?

  70. HEY, HANDSOME! HOW YOU DOIN’? HEY, HANDSOME! HOW YOU DOIN’?

  71. None
  72. HEY, HANDSOME! HOW YOU DOIN’? HEY, HANDSOME! HOW YOU DOIN’?

  73. HEY, HANDSOME! HOW YOU DOIN’? HEY, HANDSOME! HOW YOU DOIN’?

  74. HEY, HANDSOME! HOW YOU DOIN’? HEY, HANDSOME! HOW YOU DOIN’?

  75. HEY, HANDSOME! HOW YOU DOIN’? HEY, HANDSOME! HOW YOU DOIN’?

  76. HANDSOME! HANDSOME!

  77. /* Illustration purpose code */ ! @media ... and (orientation:

    portrait) { h1 { font-family: 'Typeface Width Variant'; letter-spacing: -.1em; } } ! @media ... and (orientation: landscape) { h1 { font-family: 'Typeface Width Variant'; letter-spacing: .1em; } }
  78. font-to-width.com

  79. None
  80. None
  81. None
  82. ! ! – DIN – Franklin Gothic – Frutiger –

    Futura – Georgia Pro – Gill Sans – Helvetica – JAF Bernino ! ! – Minion Pro – Myriad Pro – Nimbus Sans – Open Sans – Proxima Nova – Roboto – Univers – … WEB FONTS available in multiple widths:
  83. 7 SCREEN ASPECT RATIO

  84. None
  85. A0 A1 A2 A3 A4 A5 A6

  86. bradfrost.github.io/this-is-responsive/index.html

  87. — ALMOST DONE —

  88. reading distance  width and height content hierarchy information density

    pixel density device orientation screen aspect ratio
  89. None
  90. ! ! – reading distance – screen width – content

    hierarchy – information density – pixel density – device orientation – screen aspect ratio ! ! – device – environment – time – activity – individual – location – social CONTEXT IS MULTIFACETED CENNYDD BOWLES cennydd.co.uk/2013/designing-with-context
  91. None
  92. DĚKUJI! ! Marko Dugonjić @markodugonjic marko@creativenights.com

  93. Credits ! Rhythm and Proportion, Robert Bringhurst, h p://webtypography.net/Rhythm_and_Proportion/Horizontal_Motion/2.1.2/ 

    ! Inside Paragraphs, Cyrus Highsmith, h p://insideparagraphs.com ! Graded fonts, Typophile, h p://typophile.com/node/81483  ! Responsive Typography, The Basics, Information Architects, h p://informationarchitects.net/blog/responsive-typography-the-basics/  ! Wrist, Palm, Lap, Desk, Wall, Luke Wroblewski, h ps://twi er.com/lukew/status/273453112902172672  ! The EMs have it: Proportional Media Queries FTW!, Lyza Gardner, h p://blog.cloudfour.com/the-ems-have-it-proportional-media-queries- w/ ! Photo: Empty park bench h p://www.flickr.com/photos/jonasb/21755140/ ! Photo: Golden wedding h p://www.flickr.com/photos/crabchick/4056045781/