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Client Experience Design @ DaFED Novi Sad

10a4285792e47c507ab4782b6716c0d1?s=47 Marko Dugonjić
February 03, 2016

Client Experience Design @ DaFED Novi Sad

To craft a truly effective user experience we need to examine the general behaviour, affinities and motivations of end-users and to meet their needs, but at the same time we ought to meet our clients’ goals. The real challenge, however, is making our clients comfortable with the design process and teaching them how to meet their customers’ needs. Learn how to establish mutual understanding and collaboration with your client by designing your relationship.

10a4285792e47c507ab4782b6716c0d1?s=128

Marko Dugonjić

February 03, 2016
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  1. CLIENT EXPERIENCE DESIGN Marko Dugonjić Creative Nights DaFED, Novi Sad,

    03. 02. 2016
  2. ❝ Designers need to understand their customers. And in many

    cases, the customer is the person who purchases the product, not the person who actually uses it. — Don Norman
  3. CLIENTS — and — STAKEHOLDERS

  4. GET CLIENTS DEVELOP SHARED UNDERSTANDING SET EXPECTATIONS FACILITATE COLLABORATION DETACH

  5. 5 GET CLIENTS

  6. Word of Mouth

  7. ❝ The keys to getting referrals: 1. Be pleasant to

    work with 2. Do good work — Mike Monteiro
  8. Word of Mouth Show, don’t tell

  9. Word of Mouth Show, don’t tell Don’t overwhelm

  10. Word of Mouth Show, don’t tell Don’t overwhelm Mission impossible

    ready
  11. Word of Mouth Show, don’t tell Don’t overwhelm Mission impossible

    ready Prototype the relationship
  12. 4 DEVELOP SHARED UNDERSTANDING

  13. ❝ Teams that attain a shared understanding are far more

    likely to get a great design than those teams who fail to develop a common perception of the project’s goals and outcome. — Jared Spool
  14. Audit everything

  15. Audit everything Conduct usability testing

  16. Audit everything Conduct usability testing Forget no one

  17. Audit everything Conduct usability testing Forget no one Define the

    project goal
  18. Audit everything Conduct usability testing Forget no one Define the

    project goal Establish policies
  19. WHAT POLICIES? – Web standards conformance – Content parity –

    Performance budget – Information budget – Accessibility conformance – Google’s PageSpeed score
  20. Audit everything Conduct usability testing Forget no one Define the

    project goal Establish policies Prototype general direction
  21. ❝ The trick is to delay precise specification of the

    product requirements until some iterative testing with rapidly deployed prototypes has been done, while still keeping tight control over schedule, budget and quality. — Don Norman
  22. 3 SET EXPECTATIONS

  23. Chunk the project

  24. Chunk the project Create an availability plan

  25. Chunk the project Create an availability plan Project timeline →

    Journey map
  26. TROUBLE SPOT LOW POINT HIGH POINT ADAPTIVE PATH'S GUIDE TO

    EXPERIENCE MAPPING http://mappingexperiences.com
  27. 2 FACILITATE COLLABORATION

  28. ❝ Producing a good product requires a lot more than

    good technical skills: it requires smoothly functioning, cooperative and respectful organization. — Don Norman
  29. Include everyone

  30. Include everyone Meet them where they are

  31. Include everyone Meet them where they are Send small updates

    often
  32. Include everyone Meet them where they are Send small updates

    often Remind them how to sketch
  33. Include everyone Meet them where they are Send small updates

    often Remind them how to sketch Use simple tools
  34. TOOLS – task lists – prototypes – workshops – design

    sprints – meeting minutes
  35. 1 DETACH

  36. No personal preferences

  37. ❝ Sometimes we have to be the one without opinions

    or preferences so we can weight all the opinions and find the best way forward for everyone involved. — Abby Covert
  38. No personal preferences Make the client look good

  39. No personal preferences Make the client look good If you

    love it, set it free
  40. No personal preferences Make the client look good If you

    love it, set it free Don’t burn bridges
  41. HVALA! Marko Dugonjić Creative Nights DaFED, Novi Sad, 03. 02.

    2016