Page Insight pages Testimonials Word of Mouth Article Campaign Site Email re Events Personalised Email Personalised Newsletter Social Campaign Confirmation Support Pages Contact office Example user: Jane Doe - in-house legal counsel at a FTSE 350 company UK The practical implications of Brexit Birmingham High in-house legal counsel Prospect Email Phone Sign up LinkedIn Social Share Webinar signup 1. Interest Jane 2. Track her interactions across all channels 3. Qualify her potential 4. Offer her a direct, knowledgeable advisor 5. Target her with advertising and content