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BDE - Ikea

Marketing OGZ
September 23, 2022
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BDE - Ikea

Marketing OGZ

September 23, 2022
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  1. © Ingka Holding B.V. 2022 Leveraging data and AI to

    optimize fulfilment operations planning at IKEA Picture by Pixabay 14 September 2022 © Ingka Holding B.V. 2022
  2. © Ingka Holding B.V. 2022 Loek Gerrits Machine Learning Engineer

    BigData Republic Alexander Backus Data & Analytics Leader IKEA Retail (Ingka Group) BILLY
  3. “Creating a better everyday life for the many people” Group

    © Ingka Holding B.V. 2022 465 IKEA stores, shops and planning studios in 32 countries 174,225 co-workers EUR 39.8 billion total revenue Figures from Ingka Group Annual Summary FY21
  4. © Ingka Holding B.V. 2022 The need for a centralized

    planning capability Planning system Business objectives World state information Demand plan Supply plan
  5. © Ingka Holding B.V. 2022 Inter IKEA Systems (franchiser) Group

    Digital Retail Cross-functional product teams A digital product organisation Engineering Data & Analytics Product Xperience & Design
  6. © Ingka Holding B.V. 2022 We empower co-workers to make

    informed planning decisions and positively impact IKEA's future Support the co-worker journey with automation and best-in-class analytics Provide user-friendly and high-performant planning tools for all co-workers Enable co-workers to collaborate with the end-end perspective of an omnichannel environment
  7. © Ingka Holding B.V. 2022 Towards human-centred AI-assisted planning [1]

    The starting point Business objectives World state information Plans Human-centred planning system
  8. © Ingka Holding B.V. 2022 Towards human-centred AI-assisted planning [2]

    A step forward Business objectives World state information Plans Forecasts AI Data
  9. © Ingka Holding B.V. 2022 Data Machine learning model Forecast

    𝑓 𝑥 = 𝑦 Generating forecasts using three components
  10. © Ingka Holding B.V. 2022 Historical demand Events T T

    - 30 T - 2 T T - 2 T - 1 T + 365 𝑓 𝑥 = 𝑦 Data Our model uses different types of inputs
  11. © Ingka Holding B.V. 2022 Expressive Non-linear relationships Scalable &

    flexible Future iterations Generalizable Minimize subroutines Tailormade IKEA Knowledge 𝑓 𝑥 = 𝑦 Model Design considerations for our machine learning model
  12. © Ingka Holding B.V. 2022 Uncertainty Orders Order lines Weight

    Volume Quantity 𝑓 𝑥 = 𝑦 Forecast Multiple forecasts to support specific plans
  13. © Ingka Holding B.V. 2022 Dashboard Model registry Model code

    Train job Scheduler Predict job Evaluate job App Cloud-based MLOps platform for forecasting and optimisation
  14. © Ingka Holding B.V. 2022 Towards human-centred AI-assisted planning [2]

    A step forward Business objectives World state information Plans Forecasts AI Data
  15. © Ingka Holding B.V. 2022 Towards human-centred AI-assisted planning [3]

    The future Plans AI Reviewing Adding Steering Data
  16. Key take-aways Empower cross- functional product teams to deliver planning

    solutions end-to-end 1 Have a long-term strategy to guide your machine learning algorithm and system design choices 2 3 Together with users, evolve stepwise to human-centred AI- assisted planning © Ingka Holding B.V. 2022
  17. © Ingka Holding B.V. 2022 Tack! Picture by Pixabay Find

    us at booth 53 © Ingka Holding B.V. 2022