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Marketing OGZ
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September 19, 2022
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BDE - VCKG
Marketing OGZ
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September 19, 2022
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Transcript
None
Table of Contents • Who we are • Where it
started • Where we are now • Where we are going
Who we are
We want to share our experience from implementing a data
strategy plan, focusing on the kick start and the first few steps. What did we learn? What would we do differently?
Where it started
Van Caem Klerks Group Becoming data-driven
As a trading company, we should be scalable, speedy, and
smart in the way we do business. Data Goal @ Van Caem Klerks Group
People Team of 3 • 1 Qlikview expert • 2
Business Analysts Maturity Limited digital literacy Technology
MATURITY Capability Right the first time Most value?
Where we are now
People Team of 8 • 1 Team Lead • 1
Qlikview expert • 1 Power BI expert • 4 Analytics Engineer • 1 Business Analyst Maturity Data platform in use Technology
MATURITY Team to last Education ≠ Adoption Choices Change wow?
Data quality
Where we are going
People Team of 9 • 1 Team Lead • 1
Qlikview expert • 1 Power BI expert • 4 Analytics Engineer • 1 Business Analyst • 1 Data Engineer Maturity First data science use case Technology
MATURITY Promote / Ideate More usage New business?
Thank you for your attention Final questions?