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Marketing OGZ
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July 04, 2022
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Beeckestijn
Marketing OGZ
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July 04, 2022
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Transcript
Digitale transformatie van B2B Marketing & Sales Hans Molenaar
None
1 juli ?
WIE ZIT ER IN B2B?
WAT MAAKT B2B MARKETING ZO ANDERS?
B2B Marketing • Meerdere beslissers (DMU) • Grotere bedragen •
Kleinere aantallen klanten • Langer koopproces • Samenwerking Sales • Carrière risico’s • Diepere relaties • Meer customization
WAT DENKEN JULLIE DAT DE BELANGRIJKSTE DIGITAL MARKETING DOELSTELLINGEN ZIJN
BINNEN B2B?
Bron: Sagefrog
WELKE MISSEN JULLIE?
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Traditionele B2B Marketing en Sales
Bron: BCG
Bron: BCG
Bron: BCG
Moderne B2B Marketing en Sales
Bron: BCG
Bron: BCG
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None
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Bron: BCG
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Klassieke miscommunicatie
Klassieke miscommunicatie
Don’t think Ad but Add !
None
None
Bron: BCG
None
None
None
None
None
None
None
Bron: BCG
None
Touchpoints reseller
Bron:Intershop
Bron:Intershop
Bron:Intershop
Bron:Intershop
None
None
Digitale Transformatie B2B Marketing en Sales
Bron: McKinsey
Bron: BCG
Bron: BCG
Digital Transformation Digital Business Digital Marketing Enterprise Several Functions Single
Function # Digital technologies and processes Bron: Beeckestijn Business School
“Every company is a software company. You have to start
thinking and operating like a digital company.” - Satya Nadella, CEO, Microsoft
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None
1 juli ?
Hartelijk dank! Hans Molenaar
[email protected]
@hansmolenaar