Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Beeckestijn

Avatar for Marketing OGZ Marketing OGZ PRO
July 04, 2022
0
89

 Beeckestijn

Avatar for Marketing OGZ

Marketing OGZ PRO

July 04, 2022
Tweet

More Decks by Marketing OGZ

See All by Marketing OGZ
UMC_UtrechtXebia-Modular_Working_with_a_Knowledge-_and_Data_Platform_Building_Blocks_for_a_Flexible_Ecosystem.pdf
Avatar for Marketing OGZ mark3t1ng
PRO
0
11
Dutch_women_in_tech-Hoe_Personal_Branding_en_AI_mijn_carrière_in_tech_versneld_hebben.pdf
Avatar for Marketing OGZ mark3t1ng
PRO
1
15
Dataiku-GenAI_in_the_Age_of_AI_Agents_Scalable__Trusted____for_All_Users.pdf
Avatar for Marketing OGZ mark3t1ng
PRO
0
11
RankmyAI-45_000_AI_tools_Vind_razendsnel_de_juiste_met_RankmyAI.pdf
Avatar for Marketing OGZ mark3t1ng
PRO
0
23
Centraal_Beheer-Marketing_Attributie_bij_Centraal_Beheer_Waardevolle_inzichten_uit_meer_dan_10_Jaar_testen_en_ontwikkelen.pdf
Avatar for Marketing OGZ mark3t1ng
PRO
0
15
University_of_Amsterdam-Data_Governance___AI__The_Positive_Feedback_Loop.pdf
Avatar for Marketing OGZ mark3t1ng
PRO
0
55
Picnic-The invisible engine: How data quality powers Picnic’s AI-driven supply chain
Avatar for Marketing OGZ mark3t1ng
PRO
0
56
Philips-Do_ethics_and_compliance_go_hand_in_hand_with_AI_initiatives_.pdf
Avatar for Marketing OGZ mark3t1ng
PRO
0
29
Gemeente_Zaanstad-Stop_met_praten_over_AI_en_data._Dit_is_hoe_je_het_doet..pdf
Avatar for Marketing OGZ mark3t1ng
PRO
0
55

Featured

See All Featured
Designing for humans not robots
Avatar for Tammie Lister tammielis
254
26k
A Modern Web Designer's Workflow
Avatar for Chris Coyier chriscoyier
697
190k
Code Reviewing Like a Champion
Avatar for maltzj maltzj
526
40k
Building a Scalable Design System with Sketch
Avatar for Laura Van Doore lauravandoore
463
33k
Building an army of robots
Avatar for Kyle Neath kneath
306
46k
Agile that works and the tools we love
Avatar for Rasmus Luckow-Nielsen rasmusluckow
331
21k
Faster Mobile Websites
Avatar for Dean Hume deanohume
310
31k
The Cult of Friendly URLs
Avatar for Andy Hume andyhume
79
6.6k
Intergalactic Javascript Robots from Outer Space
Avatar for Vicent Martí tanoku
273
27k
GraphQLとの向き合い方2022年版
Avatar for Yosuke Kurami quramy
49
14k
A Tale of Four Properties
Avatar for Chris Coyier chriscoyier
161
23k
Embracing the Ebb and Flow
Avatar for Simon Collison colly
88
4.8k

Transcript

  1. Digitale transformatie van B2B Marketing & Sales Hans Molenaar

  2. None

  3. 1 juli ?

  4. WIE ZIT ER IN B2B?

  5. WAT MAAKT B2B MARKETING ZO ANDERS?

  6. B2B Marketing • Meerdere beslissers (DMU) • Grotere bedragen •

    Kleinere aantallen klanten • Langer koopproces • Samenwerking Sales • Carrière risico’s • Diepere relaties • Meer customization

  7. WAT DENKEN JULLIE DAT DE BELANGRIJKSTE DIGITAL MARKETING DOELSTELLINGEN ZIJN

    BINNEN B2B?

  8. Bron: Sagefrog

  9. WELKE MISSEN JULLIE?

  10. None

  11. Traditionele B2B Marketing en Sales

  12. Bron: BCG

  13. Bron: BCG

  14. Bron: BCG

  15. Moderne B2B Marketing en Sales

  16. Bron: BCG

  17. Bron: BCG

  18. None
  19. None
  20. None

  21. Bron: BCG

  22. None
  23. None
  24. None
  25. None

  26. Klassieke miscommunicatie

  27. Klassieke miscommunicatie

  28. Don’t think Ad but Add !

  29. None
  30. None

  31. Bron: BCG

  32. None
  33. None
  34. None
  35. None
  36. None
  37. None
  38. None

  39. Bron: BCG

  40. None

  41. Touchpoints reseller

  42. Bron:Intershop

  43. Bron:Intershop

  44. Bron:Intershop

  45. Bron:Intershop

  46. None
  47. None

  48. Digitale Transformatie B2B Marketing en Sales

  49. Bron: McKinsey

  50. Bron: BCG

  51. Bron: BCG

  52. Digital Transformation Digital Business Digital Marketing Enterprise Several Functions Single

    Function # Digital technologies and processes Bron: Beeckestijn Business School

  53. “Every company is a software company. You have to start

    thinking and operating like a digital company.” - Satya Nadella, CEO, Microsoft
  54. None
  55. None
  56. None
  57. None
  58. None
  59. None
  60. None
  61. None

  62. 1 juli ?

  63. Hartelijk dank! Hans Molenaar [email protected] @hansmolenaar