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Beeckestijn

Marketing OGZ
July 04, 2022
67

 Beeckestijn

Marketing OGZ

July 04, 2022
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  1. B2B Marketing • Meerdere beslissers (DMU) • Grotere bedragen •

    Kleinere aantallen klanten • Langer koopproces • Samenwerking Sales • Carrière risico’s • Diepere relaties • Meer customization
  2. Digital Transformation Digital Business Digital Marketing Enterprise Several Functions Single

    Function # Digital technologies and processes Bron: Beeckestijn Business School
  3. “Every company is a software company. You have to start

    thinking and operating like a digital company.” - Satya Nadella, CEO, Microsoft