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July 04, 2022
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Transcript

  1. Digitale transformatie van B2B Marketing & Sales Hans Molenaar

  2. None

  3. 1 juli ?

  4. WIE ZIT ER IN B2B?

  5. WAT MAAKT B2B MARKETING ZO ANDERS?

  6. B2B Marketing • Meerdere beslissers (DMU) • Grotere bedragen •

    Kleinere aantallen klanten • Langer koopproces • Samenwerking Sales • Carrière risico’s • Diepere relaties • Meer customization

  7. WAT DENKEN JULLIE DAT DE BELANGRIJKSTE DIGITAL MARKETING DOELSTELLINGEN ZIJN

    BINNEN B2B?

  8. Bron: Sagefrog

  9. WELKE MISSEN JULLIE?

  10. None

  11. Traditionele B2B Marketing en Sales

  12. Bron: BCG

  13. Bron: BCG

  14. Bron: BCG

  15. Moderne B2B Marketing en Sales

  16. Bron: BCG

  17. Bron: BCG

  18. None
  19. None
  20. None

  21. Bron: BCG

  22. None
  23. None
  24. None
  25. None

  26. Klassieke miscommunicatie

  27. Klassieke miscommunicatie

  28. Don’t think Ad but Add !

  29. None
  30. None

  31. Bron: BCG

  32. None
  33. None
  34. None
  35. None
  36. None
  37. None
  38. None

  39. Bron: BCG

  40. None

  41. Touchpoints reseller

  42. Bron:Intershop

  43. Bron:Intershop

  44. Bron:Intershop

  45. Bron:Intershop

  46. None
  47. None

  48. Digitale Transformatie B2B Marketing en Sales

  49. Bron: McKinsey

  50. Bron: BCG

  51. Bron: BCG

  52. Digital Transformation Digital Business Digital Marketing Enterprise Several Functions Single

    Function # Digital technologies and processes Bron: Beeckestijn Business School

  53. “Every company is a software company. You have to start

    thinking and operating like a digital company.” - Satya Nadella, CEO, Microsoft
  54. None
  55. None
  56. None
  57. None
  58. None
  59. None
  60. None
  61. None

  62. 1 juli ?

  63. Hartelijk dank! Hans Molenaar [email protected] @hansmolenaar