program like Data Maturity, Data Quality, Regulatory Compliance, Privacy & Data security,… Let’s focus on a few more concrete features that can help to embed your Data Marketplace. 6 typical pitfalls while setting up a Data Marketplace Lack of a ‘Playbook’ Stakeholders get lost / misinterpret policies. Resulting in ‘shadow data exchanges’ and no input for the marketplace. → collection of step-by-step processes; that guide teams on how to publish data Governance, privacy & licensing bolted on late Slow manual approvals, unclear usage rights and compliance issues result in risks and blocked releases. → standardized licenses/usage terms, procedures & automated ABAC/RBAC access, audit logs. Low Data Product Quality & no SLAs Data Product listing looks useful, but there is no adoption due to loss of trust in data and faster alternatives. → Introduce SLAs/Data Product Contracts, Automate DQ monitoring & discontinue alternatives Poor discoverability & weak metadata Consumers can’t find or trust the right dataset: 0 n → mandatory metadata (e.g. underlying data, ownership,…), quality score, lineage/sample data,… Mistaking a Platform Façade for a Marketplace Shiny front-end and tooling, but little adoption. No tangible business outcome for producers nor consumers. → 3 to 5 flagships, measure progress in usage: product usage / amount of producers & consumers AI Models & Agents without guardrails Marketplace will list AI models as “data products” without transparency. Output may hallucinate or use sensitive data incorrectly. → Introduce AI Product contracts, human-in-the-loop workflows for use cases. Bias, explainability and accuracy testing before publishing. There are a lot of important topics that impact your program like Data Maturity, Data Quality, Regulatory Compliance, Privacy & Data security,… Let’s focus on a few more concrete features that can help to embed your Data Marketplace. Other related topics • Translate into Business language • Tailor to Stakeholder’s Roles • Continuous, not one-off Communication Focus • 1 clear & consistent story • translated into concrete steps (playbook) • Ambitious & realistic Team • Smart & multidisciplinary team you trust • From vision to execution • Establish a Shared Vocabulary and Principle & 3 concrete tips