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Marketing OGZ
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January 29, 2024
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Marketing OGZ
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January 29, 2024
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Transcript
Duurzamere mobiliteitstransitie door hergebruik van auto-onderdelen & E-commerce Rolf Westgeest
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11 Miljoen auto’s in NL
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• Social commerce • Personalized commerce • Subscription commerce •
Re-commerce • Artificial intelligence Vijf E-commerce trends:
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C2C bespaart 40.000 auto’s per jaar* *Uitstoot van 4-8 jaar
oude benzineauto met 12.000 km per jaar <> =
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Wielenset = 407 kg co2 besparing
Wensink.shop verkoopt 300 wielensets per jaar. Bespaart co2 uitstoot van
50 auto’s
+ ? = +
NL B2B potentieel: Uitstoot besparing van 400.000 auto’s per jaar.
Wat kan de overheid doen? • Lange termijn visie en
consequent Europees overheidsbeleid is nodig.
Wat kunnen bedrijven doen? • Start met (online) aanbieden van
gebruikt producten. Als alternatief en gezond business model.
Wat kan een consument doen? • Vraag erom. Bedrijven gaan
leveren. En spread the word.
Wat kan E-commerce doen? • Toon de c02 besparing van
het gebruikt product i.v.m. nieuw. Als alternatief en gezond business model
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Wat heb jij nodig om een stap te zetten?