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Filmhallen

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January 29, 2024
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 Filmhallen

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Marketing OGZ PRO

January 29, 2024

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Transcript

  1. Tristan Albersen | Spotler Converteer eenmalige aankopen naar trouwe klanten

  2. Account Manager Tristan Albersen Julien Staartjes Marketing Communications Specialist

  3. Locatie: Amsterdam & Haarlem 3 locatie Totaal 19 zalen De

    FilmHallen, De FilmKoepel (Haarlem) en The Movies Wat is De FilmHallen? Even kennismaken &

  4. Subsidie Filmfonds Wat was het doel? &

  5. & Wanneer ben je klaar voor een Customer Data Platform?

  6. Bulkmailings E-mail Marketing Nieuwsbrief only Segmentatie op klantgegevens E-mail Marketing

    Nieuwsbrief op maat Personalisatie op klantgedrag Email Marketing Automation Event-driven Lifecycle campagnes Marketing Automation Multichannel &

  7. Hoe maak je van een bezoeker een fan? Beleving in

    een e-mail &

  8. Hoe doe je het goed? Danny Oosterveer

  9. PEACO &

  10. Hoe doe je het goed? PEACO Plan Execute Analyze Communicate

    Optimize &

  11. E-mail Campagnes De preshow campagne Plan Execute Analyze Communicate Optimize

    &

  12. Hoe werkt het? Preshow campagne 2 dagen voor aanvang Exta

    content= Ja Na aankoop Na afloop &

  13. E-mail Campagnes De preshow campagne Plan Execute Analyze Communicate Optimize

    &

  14. E-mail Campagnes De preshow campagne Plan Execute Analyze Communicate Optimize

    &

  15. E-mail Campagnes De preshow campagne Plan Execute Analyze Communicate Optimize

    & ORC 71,2%

  16. Conculsie? &

  17. Cinevillepas Wat is het? ´Met de Cinevillepas stil je niet

    alleen je filmhonger, je steunt er ook filmmakers en de onafhankelijke filmtheaters in Cineville mee. Want 90% van jouw bijdrage gaat naar hen.` &

  18. E-mail Campagnes De Cinevillepas campagne Plan Execute Analyze Communicate Optimize

    &

  19. Hoe werkt het? De Cinevillepas campagne Cinevillepas houder? Wacht 1

    maand Wacht 1 week &

  20. E-mail Campagnes De Cinevillepas campagne Plan Execute Analyze Communicate Optimize

    &

  21. E-mail Campagnes De Cinevillepas campagne Plan Execute Analyze Communicate Optimize

    & ORC 64,9%

  22. Conculsie? &

  23. E-mail Campagnes De Remindme campagne Plan Execute Analyze Communicate Optimize

    &

  24. Hoe werkt het? De Remindme campagne Cinevillepas houder? Film in

    verkoop? &

  25. E-mail Campagnes De Remindme campagne Plan Execute Analyze Communicate Optimize

    &

  26. E-mail Campagnes De Remindme campagne Plan Execute Analyze Communicate Optimize

    &

  27. E-mail Campagnes De Remindme campagne Plan Execute Analyze Communicate Optimize

    &

  28. E-mail Campagnes De Remindme campagne Plan Execute Analyze Communicate Optimize

    & ORC 83%

  29. Conculsie? &

  30. Bezoek ons op stand 207 Bedankt! &