HOE GAAT HET NU EIGENLIJK MET V&D..............?

Transcript

2. • Founded 1887 • 62 Department Stores • 650 mio revenue • of which 100 mio online • December 2015 bankruptcy
3. • Acquisition by Roland Kahn failed • After bankruptcy he acquires intellectual property rights and the customer base BRAND AWARENESS A Dutch brand with almost 100% brand awareness KNOWN AS DEPARTMENT STORE The V&D brand is historically associated with a large range of products CUSTOMER BASE 900.000 Customers with an average age of 40plus EXTENSIVE SOCIAL MEDIA ENGAGEMENT Social base of approx. 300.000 Facebook followers
4. Bron: Motivaction Onderzoek Feb. 2021 • The brand awareness of V&D is still at 96%
5. • Even after 5 years, V&D is missed
6. • From the age of 40, people spend more on clothing & personal care and home furnishing
9. Bron: Motivaction Onderzoek Feb. 2021
10. • Partners were selected who had an offering that matched the interests of the 40+ target audience
12. TRUSTED BRANDS Only relevant, proven brands are allowed NO INTERNAL COMPETITION Items can only be offered by one partner (exclusivity) LONG TERM PARTNERSHIP Always in direct contact with V&D staff • VD.nl is a closed marketplace • VD.nl selects only relevant, high quality brands and retailers with a good fit with the target audience • Every partner has his own marketplace manager to help being successful on VD.nl
13. • VD.nl has in-house development • Marketplace back-end is a home grown system
14. PRODUCT Product, Price and Stock are send by the partner via api or feed PAYMENT V&D takes care of the payment process ORDER Only paid orders are send via the broker to the partners shop or back-office NOTIFICATION All notifications to the customer are done by V&D 1 2 3 4 RETURNS Customer sends a return directly to the partner. After acceptance V&D refunds the customer CUSTOMER SERVICE V&D handels first line customer service. PAYOUT V&D pays out all non-returned items minus a commission 6 7 8 SHIPMENT Partner ships the order from their own DC. Every order must have a tracking number 5 • Started with 30 partners • Currently >150 partners • > 1 mio items
15. • Overall target is to reach 100 mio sales by the end of 2024 • Currently +/- 20 mio
18. • Average commission is around 13% • Profitability is a challenge
19. • 2020: Started to sell own V&D products • Margin 20-40%
20. Bron: Motivaction Onderzoek Feb. 2021 • 50% knows V&D is back online
21. • PSD 2 changes way of working
22. Holding BV • September 2018: start vd.nl • May 2019: Acquisition To Be Dressed • January 2021: Founded Demandcluster
23. ?