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Marc Steen

Marketing OGZ
September 15, 2023
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Marc Steen

Marketing OGZ

September 15, 2023
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  1. Ethics for people who work in tech: Let’s look at

    ChatGPT Marc Steen, PhD Senior research scientist at TNO (tno.nl) Big Data Expo, Utrecht, 12 Sept 2023
  2. Agenda (11:00-11:30) Ethics as a process Three (iterative) steps Four

    perspectives Case study, ChatGPT Rapid Ethical Deliberation Canvas
  3. Let’s start with a poll 1. Please raise your hand

    if you think or feel that ethics is important in big data / algorithms /AI 2. Please raise your hand if you think or feel that it is easy to integrate ethics in your projects
  4. Can you give us an ‘okay’ for our project? As

    if ethics is a barrier you need to pass ✅
  5. Ethics can be a steering wheel, to steer your innovation

    process: to keep your project on the right track, avoid crashes or wrong turns
  6. Rapid Ethical Deliberation; 4-20 people, 1-2 hours - Identify issues,

    e.g., ‘what could happen’ - Host dialogues, e.g., with stakeholders - Make decisions, experiments; be accountable Results: ask more precise and specific questions
  7. Consequentialism Duty ethics Relational ethics Virtue ethics Look at your

    project, and potential, (un)intended outcomes, from four different perspectives
  8. Consequentialism: assess positive and negative outcomes; including undesirable ‘side effects’

    ChatGPT • Do job better (+); other people’s jobs (-) • Support writers (+); more disinformation (-) • Offshore micro-gigs, materials, energy (-) • …
  9. Duty ethics: identify duties and rights; human dignity and human

    autonomy (control) ChatGPT • Duty to deliver quality, reliability (like we have for food, drugs) • Rights of users; privacy, non-discrimination (bias), copyright • …
  10. Relational ethics: how technologies affect our abilities to connect to

    others and to nature ChatGPT • How we communicate (‘ELIZA effect’) • Too smooth, mediocre (‘Reverse Turing’) • Power: owned and used by big tech, states • …
  11. Virtue ethics: how technologies can help or hinder us to

    cultivate virtues, and to live well together ChatGPT • Helps (or hinders) to cultivate virtues. E.g., self-control, honesty • What virtues (‘super powers’) do you need? E.g., courage, justice • …