WWV26_-_WO_-_Zaal_1_-_Kaufland.pdf

Transcript

1. Unlocking International Markets: Seamlessly expand your reach with Kaufland Global Marketplace
2. Welcome! 2 Malin Fjellström Senior Sales Manager BeNeLux / Northern Europe malin.fjellstroem@kaufland-ecommerce.com +49 211 1760058 Eleni Dingiludis Sales Manager BeNeLux / Northern Europe Eleni.dingiludis@kaufland-ecommerce.com +49 221 17735954
3. 3 Agenda Cross-border E-commerce Kaufland Global Marketplace How it works Tips & Tricks 1 2 3 4 Our offer for you Q & A 5 6
4. 4 Agenda Cross-border E-commerce Kaufland Global Marketplace How it works Tips & Tricks 1 2 3 4 Our offer for you Q & A 5 6
5. 5 International expansion Cross-border e-commerce is becoming increasingly relevant for online retailers Source: Cross-border e-commerce / Statista 2024 Cross-Border E-Commerce Market / Astute Analytica 2024 The state of global cross-border e-commerce report 2023-24 / Alvara 2024 Higher revenues 10 - 15% increase in turnover through international sales Breaking down barriers between countries through trade agreements and digital progress Diversification Spreading of business risks and equalisation of seasonal fluctuations possible Strong growth potential B2C cross-border e-commerce forecast to grow to 5.08 trn. US dollars by 2030 Global relevance 20% of global e-commerce is attributable to cross-border trade Growing demand Growing willingness of consumers to shop with international retailers Cross-border e-commerce market Cross-border e-commerce advantages
6. International expansion Marketplaces simplify international expansion 6 Customers & target group Service infrastructure • Multi-channel marketing via country-specific, relevant channels • Established payment processes, cooperation with payment providers • Customer service in local language + support with translations Legal and accounting • Fulfilment of all legal requirements during registration as a seller • Additional services regarding tax obligations and other legal topics • Wide reach, pre-existing customer base • Data on country-specific customer behaviour and demand Market & competitors • Established market share and position of the marketplace • Data on product ranges and logistics
7. 7 Agenda Cross-border E-commerce Kaufland Global Marketplace How it works Tips & Tricks 1 2 3 4 Our offer for you Q & A 5 6
8. 8 Leveraging the global power of Schwarz Group to drive international marketplace growth Kaufland (brick-and-mortar) represented in 8 European countries 780 shops in Germany 250 shops in Poland 140 shops in the Czech Republic 80 shops in Slovakia Schwarz Group (2024) One of the four largest retailers worldwide, delivering wide reach and high brand awareness ~ 175.4 billion euros turnover ~ 14,200 shops in 32 countries ~ 595,000 employees worldwide Source: Kaufland 2025 Facts & Figures 8
9. Facts & Figures Success Factor Kaufland Global Marketplace: Leading Growth in E-Commerce 2024 9 +3.95% Kaufland Global Marketplace Countries E-Com Growth +1.1% German E-Com Growth +7.85% Kaufland Global Marketplace Growth 1BEVH-Zahlen; 2ECDB; 3internal data 2024 vs. 2023
10. 10 10 Facts & Figures Kaufland Global Marketplace surpasses E-Commerce growth and is thriving in expansion markets 10 +10,6% E-Commerce growth +7,6% E-Commerce growth +8,2% E-Commerce growth +4,7% E-Commerce growth +106% growths in countries by Expansion Countries E-Commerce Growth 2024 Expansion Countries Kaufland Global Marketplace Growth 2024 1BEVH-Zahlen; 2ECDB; 3internal data 2024 vs. 2023
11. Kaufland.de Marktplatz 2021 Kaufland.sk Marktplatz 2023 Kaufland.cz Marktplatz 2023 Kaufland.pl Marktplatz 2024 Kaufland.at Marktplatz 2024 Kaufland.fr Marktplatz 2025 Kaufland.it Marktplatz 2025 European Expansion 2025: Now in France and Italy FROM EUROPE - FOR EUROPE Facts & Figures
12. 85 million Inhabitants 68 million Inhabitants 59 million Inhabitants 95.4 billion € E-Com turnover '24 60 billion € E-Com turnover '24 59 billion € E-Com turnover '24 63 % Online penetration '24 54,7 % Online penetration '24 39,7 % Online penetration '24 8,5 % Sales growth growth on an annual basis (CAGR '24-'29) 8,3 % Sales growth growth on an annual basis (CAGR '24-'29) 10,2 % Sales growth growth on an annual basis (CAGR '24-'29) 142.4 billion € Forecast of market volume '29 98.6 billion € Forecast of market volume '29 100.9 billion € Forecast of market volume '29 12 International expansion Easy access to international markets with Kaufland Global Marketplace – with just one registration Sources: 1 Kaufland 2020 2 Statista 2025 3 Kaufland 2024 Established brand in countries with stationary presence High brand awareness in Germany Significant e-commerce growth in countries Germany as the second-largest, France as third-largest and Italy as the fourth-largest e-commerce market in Europe Market Insights
13. 13 Easy access to international markets with Kaufland Global Marketplace – now in France and Italy Sources: Sources: 1 Kaufland 2025 2 Statista 2025 3-6 Kaufland 2025 Facts & Figures Kaufland Global Marketplace ~32 million Monthly visitors1 84.1 million inhabitants in Germany2 ~2.2 million Monthly visitors1 5.6 million inhabitants in Slovakia2 ~5.5 million Monthly visitors1 10.5 million inhabitants in Czech Republic2 ~3 million Monthly visitors1 39,9 million inhabitants in Poland2 ~1 million Monthly visitors1 8,9 million inhabitants in Austria2 66,7 million inhabitants in France2 59,1 million inhabitants in Italy2 +45 million Products3 +16 million Products3 +15 million Products3 +10 million Products3 ~15 million Products3 +10 million Products3 +11,5 million Products3 +6,400 Categories4 +6,400 Categories4 +6,400 Categories4 +6,400 Categories4 +6,400 Categories4 +6,400 Categories4 +6,400 Categories4 +13,000 Sellers5 +6,000 Sellers already on board5 +6,000 Sellers already on board5 +6,000 Sellers already on board5 +6,000 Sellers already on board5 ~5,000 Sellers already on board5 ~5,000 Sellers already on board5 96.9% Brand awareness6 99.6% Brand awareness6 99.6% Brand awareness6 99% Brand awareness6 56 % Brand awareness6 > € 1 billion trading volume1
14. 14 Facts & Figures As a generalist, we offer significant growth potential and can react to changing market trends in a flexible way Kaufland Global Marketplace General KPIs (CY2024) Our references 5.6 % return rate >100 € Ø basket value 1.33 Ø items in basket Top Growth Categories Category division 26 20 16
15. 15 Agenda Cross-border E-commerce Kaufland Global Marketplace How it works Tips & Tricks 1 2 3 4 Our offer for you Q & A 5 6
16. How does it work That's how easy international selling is at KGM: 50% of our sellers don't just start on one marketplace, but on several 16 Seller Kaufland Global Marketplace Account- Activation Creation of product data Successful delivery to customers Payment of sales proceeds Automated marketing Listing of the offers One registration for all sales channels Setting up the sales channels Payment processing Shipping information Automatic, free product data translation Easy inventory transfer to multiple sales channels and competitive pricing with smart pricing tool Multilingual ticket system All-in-one solution with one registration for all channels Shipping groups, legal texts, company details, returns address, tax information
17. 17 How does it work Offers and items can be created via interface, API, CSV file or manually via the Seller Portal Software interface or middleware solutions Kaufland.de API documentation for in-house developments CSV and XML files for product and offer data Manual listing via Seller Portal & MANY MORE!
18. 18 Agenda Cross-border E-commerce Kaufland Global Marketplace How it works Tips & Tricks 1 2 3 4 Our offer for you Q & A 5 6
19. 19 Tips and tricks Targeted measures lead to an optimised shop presence Service performance • Optimization and compliance with the delivery time • 48h response time (working days) • Low seller-related ticket rate • Retailer-related cancellation rate Product data • Complete attributes and meaningful content • Cut-out images (white, no logo or similar) • Check category • Keywords in short description and title Offer data • Lists of the full product range • Competitive delivery times and prices • Securing the inventory • Smart Pricing (Plus) tool Advertising opportunities • Automated marketing • Sponsored Product & Brand Ads • Inclusion in Sparfuchs-woche mailing list • Participation in seasonal campaigns
20. ▪ Listing on price comparison websites: ▪ Google Shopping ▪ SEA ▪ SEO ▪ Banner ▪ Deals ▪ E-mail marketing ▪ Campaigns like the Smart spending week „Sparfuchswoche“ Included in the monthly subscription 20 Our offer for you Our offer includes automated marketing - paid ads are optional ON-SITE ▪ Sponsored product & brand ads ▪ Campaign pages ▪ Vouchers ▪ Brand shops OFF-SITE ▪ Newsletter placements ▪ Social media (Facebook, Instagram, Whatsapp & Pinterest) Optional paid advertising options
21. 21 Seller Success Story Selling internationally with Kaufland Global Marketplace - Schuhhaus Hittcher taps into the limitless cross-border potential of the Kaufland marketplaces Transforming from Local to Global ▪ Established in 1934: Family-run shoe retailer based in Hamburg, Germany. ▪ Digital Transformation: Transitioned from brick-and-mortar to online sales in 2016. Key Achievements ▪ Seller since: Summer 2022 ▪ Quick Onboarding: New storefronts activated in just two days, utilizing intuitive tools for translation and currency adjustment. ▪ Multi-Marketplace Success: “We’re on the rise with Kaufland Global Marketplace! Since September 2024, we have been recording continuous international growth.” Marcus Höhne
22. 22 Agenda Cross-border E-commerce Kaufland Global Marketplace How it works Tips & Tricks 1 2 3 4 Our offer for you Q & A 5 6
23. 23 Our conditions are fair and transparent - no hidden costs Monthly fees Variable fees Categories Commission for Kaufland.de/.at./cz./sk/.fr/.i t** Commission for Kaufland.pl** Computers, consumer electronics, robotic vacuum cleaners, tyres, rims, sets of wheels 7% 4% Household electronics (large appliances) 7% 7% Tools & garden tools 10% 7% Perfume 10% 8% Household electronics (small appliances) Computer and electronic accessories, Bicycles & e-bikes 13% 7% Body care & health, Cars and motorbikes (without tyres, rims, sets of wheels) 13% 8% Hardware 13% 9% Furniture & home, Lamps & lighting, Sports & outdoor, Baby products, Toys, Food, Sex toys 13% 10% Media 13.0% + 0.70 EUR (18 CZK /3 PLN) per item sold (only applies to media items) 9% + 3 PLN (0.70 EUR / 18 CZK) per item sold (only applies to media items) Garden 14% 9% Mattresses, Kitchen & household, Clothing, Bags & accessories, Shoes, Pet care, Camping items, Fitness products, Stand-up paddleboards 14% 14% 10% Jewellery 16% 12% All other categories 13% 10% Our offer for you Starting conditions Basic 39,95 EUR 990 CZK / 175 PLN Per month, plus VAT Plus* + Linking to your online shop + DEAL: incl. €30 credit per month for Sponsored Product Ads (750Kč / 130 zł) 59,95 EUR 1500 CZK / 260 PLN Per month, plus VAT *Plus package: In addition to the services included in the package you have booked, you will receive a credit of €30 per month for placing Sponsored Product Ads (SPA). The credit is granted on a pro-rated basis for calendar months that have already begun. To be able to use the credit, you must register for the SPA programme, which is subject to separate GTCs. The credit is a discount that is deducted from the net invoice amount for SPA services at the end of the month. Unused credit expires and cannot be carried over to the following month or paid out. Kaufland is entitled to discontinue the discount at any time with six months’ notice to the end of the month. Further information can be found at:www.kauflandglobalmarketplace.com/en/home/subscription-new/ ** on your selling price and shipping costs, plus VAT. Our recommendation
24. 24 Our offer for you Your advantages with Kaufland Global Marketplace at a glance Multi-marketplace technology with only one registration for all sales channels Automatic translations for product data & customer communication as well as other services Personal, multilingual seller support and 1st level customer service in local language All relevant payment methods for our customers included Multi-channel marketing across all relevant channels High brand awareness with 1,600 Kaufland stores in 8 countries Multiple connection options and easy listing via GTIN (EAN) Transparent & fair conditions and no contract periods
25. Q+A Start onboarding on Kaufland Global Marketplace now with your direct contact person 3 months without monthly basic fee* Voucher-Code: WWV2026 https://www.kaufland.d e/becomeaseller *The voucher code must be entered during the registration process and is automatically credited to the seller for the first three months on Kaufland Global Marketplace. The code is valid until 30.06.2026. 139 million potential online customers 13.000 sellers already sell with Kaufland Global Marketplace Malin Fjellström Senior Sales Manager BeNeLux / Northern Europe malin.fjellstroem@kaufland-ecommerce.com +49 211 1760058 Eleni Dingiludis Sales Manager BeNeLux / Northern Europe eleni.dingiludis@kaufland-ecommerce.com +49 221 17735954