Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Minder advertenties & betere ervaring door 360°...

Avatar for Marketing OGZ Marketing OGZ PRO
September 20, 2022
0
130

Minder advertenties & betere ervaring door 360° klantbeeld

Avatar for Marketing OGZ

Marketing OGZ PRO

September 20, 2022
Tweet

More Decks by Marketing OGZ

See All by Marketing OGZ
UMC_UtrechtXebia-Modular_Working_with_a_Knowledge-_and_Data_Platform_Building_Blocks_for_a_Flexible_Ecosystem.pdf
Avatar for Marketing OGZ mark3t1ng
PRO
0
32
Dutch_women_in_tech-Hoe_Personal_Branding_en_AI_mijn_carrière_in_tech_versneld_hebben.pdf
Avatar for Marketing OGZ mark3t1ng
PRO
2
32
Dataiku-GenAI_in_the_Age_of_AI_Agents_Scalable__Trusted____for_All_Users.pdf
Avatar for Marketing OGZ mark3t1ng
PRO
0
32
RankmyAI-45_000_AI_tools_Vind_razendsnel_de_juiste_met_RankmyAI.pdf
Avatar for Marketing OGZ mark3t1ng
PRO
0
42
Centraal_Beheer-Marketing_Attributie_bij_Centraal_Beheer_Waardevolle_inzichten_uit_meer_dan_10_Jaar_testen_en_ontwikkelen.pdf
Avatar for Marketing OGZ mark3t1ng
PRO
0
26
University_of_Amsterdam-Data_Governance___AI__The_Positive_Feedback_Loop.pdf
Avatar for Marketing OGZ mark3t1ng
PRO
0
170
Picnic-The invisible engine: How data quality powers Picnic’s AI-driven supply chain
Avatar for Marketing OGZ mark3t1ng
PRO
0
70
Philips-Do_ethics_and_compliance_go_hand_in_hand_with_AI_initiatives_.pdf
Avatar for Marketing OGZ mark3t1ng
PRO
0
50
Gemeente_Zaanstad-Stop_met_praten_over_AI_en_data._Dit_is_hoe_je_het_doet..pdf
Avatar for Marketing OGZ mark3t1ng
PRO
0
73

Featured

See All Featured
Organizational Design Perspectives: An Ontology of Organizational Design Elements
Avatar for Dr. Kim W Petersen kimpetersen
PRO
1
470
Jess Joyce - The Pitfalls of Following Frameworks
Avatar for Tech SEO Connect techseoconnect
PRO
1
68
What’s in a name? Adding method to the madness
Avatar for The Alliance productmarketing
PRO
24
3.9k
How to Ace a Technical Interview
Avatar for Jacob Kaplan-Moss jacobian
281
24k
Deep Space Network (abreviated)
Avatar for Tony Rice tonyrice
0
66
Effective software design: The role of men in debugging patriarchy in IT @ Voxxed Days AMS
Avatar for Kenny Baas-Schwegler baasie
0
230
Sharpening the Axe: The Primacy of Toolmaking
Avatar for Bryan Cantrill bcantrill
46
2.7k
The Organizational Zoo: Understanding Human Behavior Agility Through Metaphoric Constructive Conversations (based on the works of Arthur Shelley, Ph.D)
Avatar for Dr. Kim W Petersen kimpetersen
PRO
0
240
How to Create Impact in a Changing Tech Landscape [PerfNow 2023]
Avatar for Tammy Everts tammyeverts
55
3.3k
[SF Ruby Conf 2025] Rails X
Avatar for Vladimir Dementyev palkan
1
760
Build your cross-platform service in a week with App Engine
Avatar for Jose L jlugia
234
18k
Practical Tips for Bootstrapping Information Extraction Pipelines
Avatar for Matthew Honnibal honnibal
25
1.7k

Transcript

  1. Minder advertenties & betere ervaring door 360° klantbeeld

  2. s Yoran van Bezooijen [email protected] Master Marketing Management Scholing Omoda

    – Data Scientist • Segmentatie • Voorspellen van omzet • CLV Werk

  3. 1875

  4. 2007

  5. 5e generatie 34 winkels 750 collega’s 75% online aandeel, 6

    landen fashion retailer 2022

  6. Benieuwd naar jullie mening🙋‍ ♂️

  7. Je ziet teveel ads en‍bijna‍geen‍content‍meer…. 🙋‍ ♂️ AD AD AD

    AD CONTENT

  8. AD CONTENT AD AD AD Je ziet ads waar‍je‍totaal‍geen‍interesse‍in‍hebt…. 🙋‍

    ♂️

  9. Minder advertenties & betere ervaring door 360° klantbeeld

  10. Omoda 360

  11. Omoda 360

  12. Omoda 360

  13. Omoda 360

  14. De oude manier van retargeten

  15. De oude manier van retargeten

  16. De nieuwe manier van retargeten

  17. Hoe delen we de groepen op?

  18. 2 minuten op site 3 producten bekeken 0 add to

    carts 08:12 uur ….. 12 minuten op site 20 producten bekeken 5 add to carts 20:32 uur ….. Hoe delen we de groepen op?

  19. 12 minuten op site 20 producten bekeken 5 add to

    carts 20:32 uur ….. Hoe delen we de groepen op?

  20. De flow

  21. WEBSITE PREDICTIO N ENGINE ADVERTISING & SALESFORCE PLATFORMS De flow

  22. Resultaten – A/B Test

  23. Resultaten – A/B Test Control Variant Intent Variant 50% van

    het totale budget

  24. Resultaten – A/B Test 🙋‍ ♂️

  25. Resultaten – A/B Test 🙋‍ ♂️ Op jaarbasis meer dan

    x% omzet uit onze retargeting

  26. Resultaten – A/B Test 🙋‍ ♂️ +277% Omzet

  27. Resultaten – A/B Test +277% Omzet -31% COS

  28. Resultaten – A/B Test +277% Omzet +duizenden blije mensen -31%

    COS

  29. Bedankt! [email protected]