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Minder advertenties & betere ervaring door 360°...

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September 20, 2022
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Minder advertenties & betere ervaring door 360° klantbeeld

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September 20, 2022
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Transcript

  1. Minder advertenties & betere ervaring door 360° klantbeeld

  2. s Yoran van Bezooijen [email protected] Master Marketing Management Scholing Omoda

    – Data Scientist • Segmentatie • Voorspellen van omzet • CLV Werk

  3. 1875

  4. 2007

  5. 5e generatie 34 winkels 750 collega’s 75% online aandeel, 6

    landen fashion retailer 2022

  6. Benieuwd naar jullie mening🙋‍ ♂️

  7. Je ziet teveel ads en‍bijna‍geen‍content‍meer…. 🙋‍ ♂️ AD AD AD

    AD CONTENT

  8. AD CONTENT AD AD AD Je ziet ads waar‍je‍totaal‍geen‍interesse‍in‍hebt…. 🙋‍

    ♂️

  9. Minder advertenties & betere ervaring door 360° klantbeeld

  10. Omoda 360

  11. Omoda 360

  12. Omoda 360

  13. Omoda 360

  14. De oude manier van retargeten

  15. De oude manier van retargeten

  16. De nieuwe manier van retargeten

  17. Hoe delen we de groepen op?

  18. 2 minuten op site 3 producten bekeken 0 add to

    carts 08:12 uur ….. 12 minuten op site 20 producten bekeken 5 add to carts 20:32 uur ….. Hoe delen we de groepen op?

  19. 12 minuten op site 20 producten bekeken 5 add to

    carts 20:32 uur ….. Hoe delen we de groepen op?

  20. De flow

  21. WEBSITE PREDICTIO N ENGINE ADVERTISING & SALESFORCE PLATFORMS De flow

  22. Resultaten – A/B Test

  23. Resultaten – A/B Test Control Variant Intent Variant 50% van

    het totale budget

  24. Resultaten – A/B Test 🙋‍ ♂️

  25. Resultaten – A/B Test 🙋‍ ♂️ Op jaarbasis meer dan

    x% omzet uit onze retargeting

  26. Resultaten – A/B Test 🙋‍ ♂️ +277% Omzet

  27. Resultaten – A/B Test +277% Omzet -31% COS

  28. Resultaten – A/B Test +277% Omzet +duizenden blije mensen -31%

    COS

  29. Bedankt! [email protected]