Nederlandse_Loterij-Responsible_gambling_in_the_gaming_market__our_data-driven_approach.pptx.pdf

Transcript

1. Name Position Date SUPPORTER OF CHANCES
2. THE LARGEST GAMES OF CHANCE SUPPLIER IN THE NETHERLANDS
3. We give our results back to Dutch society through our annual remittance • Annually more than 50 million to Dutch top and grassroots sports • 77 Dutch sport associations share via NOC*NSF • Main sponsor of TeamNL • We support 18 charities dedicated to health, exercise and well-being • Through the Ministry of Finance, the entire society shares in our revenue 3 NEDERLANDSE LOTERIJ. PROVIDING BIG WINS FOR THE NETHERLANDS CONTRIBUTE TO A HAPPY, HEALTHY AND SPORTY NETHERLANDS
4. 4 4 THE VALUE OF DATA RESPONSIBLE GAMING FRAUDE MARKETING
5. 5 5 OUR DATA DEPARTMENT DATA MANAGEMENT DOMAIN MODELS DATA LAKE DATA WAREHOUSE OPERATIONS Account Management Game Providers Responsible G. & Customer Support Fraud Campaign Finance … USERS Business Intelligence Marketing Automation Finance Authorities
6. 6 6 QUALITY WE ARE THE DATA ENABLERS ACCESSIBLE EDUCATE & SUPPORT FIT FOR PURPOSE
7. 7 7 1. MASTER THE BASICS Make it look simple
8. 8 8 2. SINGLE SOURCE Create cohesion and remove duplicates
9. 9 9 3. DEMOCRATIZE DATA Encourage self service and data literacy
10. 10 10 THANK YOU