Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
NS Data Expo 2024
Search
Marketing OGZ
PRO
September 17, 2024
0
97
NS Data Expo 2024
Marketing OGZ
PRO
September 17, 2024
Tweet
Share
More Decks by Marketing OGZ
See All by Marketing OGZ
Bol. - Hoe maak je een snelle, flexibele, en betrouwbare levering waar voor je klant?
mark3t1ng
PRO
0
16
Lampenlicht.nl - The road to optimal stock
mark3t1ng
PRO
0
11
Mondu X Qogita - B2B Marketplace success across Europe: The strategic advantage of Buy Now, Pay Later
mark3t1ng
PRO
0
16
XXL Nutrition BV - De enorme groei van XXL Nutrition: de opbouw van een A-merk
mark3t1ng
PRO
0
78
Henco X Dotdigital - Van e-mail naar engagement: Hoe Henco marketing automation inzet om installateurs te bereiken en converteren
mark3t1ng
PRO
0
13
MAY & JUNE - Groeien van e-commerce naar 360 graden merk
mark3t1ng
PRO
0
18
MetOlijf.nl - Van duurzaamheidsstrategie naar actie: winstgevend e-commerce succes in 6 stappen
mark3t1ng
PRO
0
40
Quooker & DHL eCommerce over toekomstbestendig internationaal succes en klanttevredenheid
mark3t1ng
PRO
0
13
HEMA X Marktplaats - Marktplaats als marketingkanaal: zo zorgt HEMA voor online groei
mark3t1ng
PRO
0
22
Featured
See All Featured
Raft: Consensus for Rubyists
vanstee
137
6.9k
For a Future-Friendly Web
brad_frost
176
9.7k
Speed Design
sergeychernyshev
29
900
Exploring the Power of Turbo Streams & Action Cable | RailsConf2023
kevinliebholz
32
5.4k
Easily Structure & Communicate Ideas using Wireframe
afnizarnur
194
16k
RailsConf 2023
tenderlove
30
1.1k
Building Adaptive Systems
keathley
41
2.5k
Scaling GitHub
holman
459
140k
"I'm Feeling Lucky" - Building Great Search Experiences for Today's Users (#IAC19)
danielanewman
227
22k
Sharpening the Axe: The Primacy of Toolmaking
bcantrill
41
2.2k
Building Applications with DynamoDB
mza
94
6.3k
Performance Is Good for Brains [We Love Speed 2024]
tammyeverts
9
760
Transcript
1
2
3
4 Gear up for success: Practical insights from forecasting OV-fiets
availability Marthe Veldhuis Data Scientist / Machine Learning Engineer Nederlandse Spoorwegen
1. Planning your route 2. Paddling to the destination 3.
Staying in tandem Gear up for success: Practical insights from forecasting OV-fiets availability 5
Planning your route Part 1
Determine succes at the start 7 Give certainty Provide a
warning
Talk to people ▪ End-users Gear up for success: Practical
insights from forecasting OV-fiets availability 8
Talk to people ▪ End-users ▪ Indirect users Gear up
for success: Practical insights from forecasting OV-fiets availability 9
Talk to people ▪ End-users ▪ Indirect users ▪ Colleagues
Gear up for success: Practical insights from forecasting OV-fiets availability 10
Talk to people ▪ End-users ▪ Indirect users ▪ Colleagues
▪ User eXperience Designers Gear up for success: Practical insights from forecasting OV-fiets availability 11
Involve UXD from the start 12 Gear up for success:
Practical insights from forecasting OV-fiets availability
Paddling to the destination Part 2
Gear up for success: Practical insights from forecasting OV-fiets availability
14 Start simple
Gear up for success: Practical insights from forecasting OV-fiets availability
15 “Last week” model: 𝑅2 = 0,50 MAE = 28 Use the right metrics
Gear up for success: Practical insights from forecasting OV-fiets availability
16 Use the right metrics XGBoost model: 𝑅2 = 0,54 MAE = 28
Gear up for success: Practical insights from forecasting OV-fiets availability
17 Use the right metrics
Gear up for success: Practical insights from forecasting OV-fiets availability
18 Use the right metrics “Last week” model: low range recall = 63%
Gear up for success: Practical insights from forecasting OV-fiets availability
19 Use the right metrics XGBoost model: low range recall = 28%
Staying in tandem Part 3
Gear up for success: Practical insights from forecasting OV-fiets availability
21 Translate your metrics to intuitive measures Forecasted situation Actual situation Warned Disappointed
Gear up for success: Practical insights from forecasting OV-fiets availability
22 Translate your metrics to intuitive measures
1. Planning your route • Determine succes • Talk to
people • Involve UXD 2. Paddling to the destination • Start simple • Use the right metrics 3. Staying in tandem • Translate your metrics Gear up for success: Practical insights from forecasting OV-fiets availability 23