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Rendabel online ondernemen samen met only for men - WWV Summer Edition 2021

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Transcript

  1. Confidential + Proprietary Rendabel online ondernemen

  2. None

  3. Confidential + Proprietary Hoeveel webshops in Nederland?

  4. 80.000* (81.360 is de capaciteit van Signal Iduna Park) *Cijfers

    begin 2020

  5. Confidential + Proprietary Stel jezelf eens voor op de middenstip

  6. Confidential + Proprietary …en dat zijn alleen webshops

  7. Confidential + Proprietary 1 webshop per 214 mensen (214x80.000=17.1 mio

    mensen)

  8. Confidential + Proprietary Wij helpen retail organisaties groeien Onze missie

    is om retail organisaties vanuit kennis en innovatie efficiënt helpen te groeien in een snel veranderende wereld.

  9. Confidential + Proprietary Werkzaam voor 90+ klanten nationaal en internationaal

    Referenties

  10. Confidential + Proprietary Rendabel online ondernemen e-Academy van Thuiswinkel.org

  11. Confidential + Proprietary 1. Begin met je doelen (3x3) 2.

    Nulmeting 3. Bestaand versus nieuw 4. Marketing 5. Dashboarding & analyse

  12. Confidential + Proprietary

  13. 13 / 46 Confidential + Proprietary 1. Begin met je

    doelen: 3x3

  14. Confidential + Proprietary 2. Nulmeting Geef cijfers aan de onderdelen:

    Mensen & Cultuur / Marketing / Operatie (IT) / Assortiment Bouw je KPI’

  15. Confidential + Proprietary Personeel IT / Proces Marketing Assortiment KPI’s

  16. Confidential + Proprietary 3. Bestaand versus nieuw Bestaand: RFM analyse

    op je klantenbestand Nieuw: Customer Lifetime Value (koppeling met CDP) See / Think / Do / Care funnel

  17. Confidential + Proprietary See / Think / Do / Care

    Radio / TV Social / content / events Folders / Online Ads / DM / E-mailmarketing Loyalty (coupons / personal pricing)

  18. Confidential + Proprietary 4. Marketing Marketing KPI’s opstellen De juiste

    informatie op het juiste moment bij de juiste persoon in de customer journey

  19. Confidential + Proprietary Doel per onderdeel SEE = bekendheid vergroten

    THINK = Inhoudelijke bekendheid verhogen DO = Sales doelstellingen CARE = Retentie (RFM)

  20. Confidential + Proprietary 5. Dashboarding en analyse Dashboarding op retouren,

    maatbogen, locaties en omzetsnelheid zowel offline als online (omnichannel) Sturen van omzet naar marge Constante optimalisatie

  21. Confidential + Proprietary Nee-verkoop reductie

  22. Confidential + Proprietary