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RTL - WWV23
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Marketing OGZ
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April 03, 2023
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RTL - WWV23
Marketing OGZ
PRO
April 03, 2023
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Transcript
Hoe blijf je relevant in een snel veranderende omgeving?
None
1990 2023 Één apparaat 4 zenders Programma’s op vaste tijden
Verdienmodel op advertenties Min. 5 type apparaten 60+ zenders en 10+ VOD-diensten Kijken wanneer je wilt Verdienmodel op abonnementen (en advertenties)
None
Scanning Sense- making Seizing
None
Scanning Sense- making Seizing
Ideeën filteren & toetsen voordat je ze implementeert Customer Opportunity
Framework Prototypes
Ideeën klein te implementeren & evalueren AB-testen Minimal viable product
En scanning dan?
None
Certainty is the enemy of change - Salvador Minuchin