Van marktplaatshandel naar een miljoenenbedrijf - WWV Summer Edition 2021

Transcript

1. July 8th 2021 Van marktplaatshandel naar een miljoenenbedrijf – Kemal Tas, Founder
2. LED’S talk about • Scale-up • About me • How it all started • Websites and brand • Misson, Vision and Core Values • Our assortment • Growth in years • In which countries we are active
3. LED’S talk about • Unique selling points • Branding • Own logistics or fulfillment • Outsourcing online marketing or own team • Cross-border or local • Online marketplaces or own webshop • Saas webshop or open source • Work smarter • Recognition
4. Scale-up
5. started on the 1st of September 2012 ABOUT ME
6. How it all started
7. Websites and brand Ledstores Europe manages and operates several (international) webshops, all specialising in LED lighting. We work on a greener and more sustainable world every day. We continue to grow and our goal is to accomplish 12 successful web- shops.
8. Mission Ledstores wants to be the market leader in LED lighting for business and private customers in Western Europe
9. Core Values
11. Our assortment Outdoor lighting LED Rail lighting LED Lamps / Filaments Wall spots
12. Our assortment LED Downlights LED TL
13. Our assortment Ledstrips CCT Ledstrips RGBCCT GU10 Spots
15. Year 2021 Employee 44
16. Growth in years
17. In which countries we are active
18. Unique selling points • Ordered before 23.59, send out same day • Available from Monday-Sunday 08-20u • 25.000+ customer reviews • 55.000+ product reviews • YouTube manuals.
20. New brand or existing brand •Higher cost •Longer lead time •High margin •Higher investment •Slower growth New brand
21. New brand or existing brand Existing brand •Lower cost •Shorter lead time •Lower margin •Better cashflow •Faster growth
23. Own logistics or fulfillment Own Logistics •High rent for warehouse •Hire warehouse team •Agreements with last mile delivery companies •Agreements with packaging companies •Better feeling with products
24. Own logistics or fulfillment Fulfillment •Higher cost •Scalable •Better for cashflow •Warehouse team not on payroll
26. Outsourcing online marketing or own team Own online marketing team •Knowledge incompany •More feeling with company and products
27. Outsourcing online marketing or own team Online marketing agency •Higher cost •Knowledge
28. Growth cross-border or local
29. Growth cross-border or local •Same assortment in new countries •Bigger assortment in same countrie(s)
31. Marketplaces or own webshop Own webshop •Development cost •Online marketing cost •Higher margin •Customer Loyalty
32. Marketplaces or own webshop Marketplaces •Wide reach •Commission •No customer loyalty
34. Saas webshop or open source Saas webshop(Lightspeed, Shopify) •Lower development cost •No hosting •Not distinctive
35. Saas webshop or open source Open source (Magento, Opencart) •Higher development cost •Custom webshop
36. Work smarter not harder WAREHOUSE MANAGEMENT SYSTEMS CUSTOMER SERVICE SYSTEMS SUPPLY MANAGEMENT SOFTWARE
37. Work smarter not harder ERP SYSTEMS SHIPPING SOFTWARE PAYROLL SOFTWARE STAFF PLANNING SOFTWARE
38. Play hard Work hard
39. Recognition