emails ▪ Your customers expect it, >85% use it ▪ Mobile & tablet will be >50% of customers ▪ Your competition will use it, don’t lose out 2 Wednesday, 28 November 12 [Wk:]
isn’t ▪ don’t want long forms and callback systems ▪ are mobile so need it simple & fast ▪ will be loyal if you look after them 3 Wednesday, 28 November 12 [Wk:]