Fast is Back - Circuit of the Americas case study

A look at the Circuit of the Americas website, past events, lessons learned and next steps.

Transcript

1. Circuit of the Americas case study by Adam McCombs @adammccombs taechogroup.com
2. Hi, I’m Adam I run the Taecho Group. We make stuff.
3. CONFESSION TIME
4. I Motorsports
5. I Building
6. instagram.com/mccombs
7. We COTA COTA = Circuit of the Americas
8. Media Queries CSS preprocessors (LESS) Auto-magic server deployments Branding Design Load balancing Multi-server setup Advertisements Event support Social Media Expression Engine Development Micro-sites Landing pages Multi-language Nginx Varnish Cache Security
9. A DREAM SOME LAND &
10. IT'S MORE OF A THRILL THAN I COULD EVER HAVE IMAGINED. HAVING THE OPPORTUNITY TO DO SOMETHING LIKE THIS IS BEYOND ANYTHING I EVER WOULD HAVE DREAMED OF EARLIER IN MY LIFE. THAT'S WHY, UNTIL I DRAW MY LAST BREATH, I WILL NEVER SHY AWAY. I'LL BE LOOKING FOR THE NEXT BIG OPPORTUNITY EVERY MINUTE THAT GOD ALLOWS ME TO STAY ALIVE ON THIS EARTH. I DON'T SAY THAT WITH ANY KIND OF GREED OR ANY KIND OF ENTITLEMENT OR ANYTHING LIKE THAT; I'M JUST SAYING FROM THE DAY WE WERE BORN, WE EACH HAVE 24 HOURS A DAY UNTIL THE LAST DAY THAT WE LIVE. - RED MCCOMBS “ ” THE BIG ISSUE IS, ‘WHAT HAVE WE DONE WITH IT?'
11. Early COTA renderings http://bit.ly/10zgK4t
12. Early COTA renderings http://bit.ly/iYdFvE
13. Early COTA renderings http://bit.ly/S6Jn1O
14. STARTING WITH THE BASICS
15. REQUIREMENTS GATHERING I TICKETS ADVERTISEMENTS NEWS AND UPDATES PHOTOS AND VIDEOS CONTENT MANAGEMENT MEDIA CENTER SOCIAL MEDIA FEEDBACK/SUPPORT
16. WIREFRAMES II
17. MOCKUPS, MOCKUPS AND MOCKUPS III
18. EVEN MORE MOCKUPS III
19. INTO DEVELOPMENT IV
20. INTO DEVELOPMENT IV AD BANNER LOGO NAVIGATION VISUAL (SLIDESHOW) AD BANNER
21. EXPRESSION ENGINE DEVELOPMENT - CHANNELS IV ARTICLES BREAKING NEWS TEAM STATIC PAGES PRESS
22. THE BIG LAUNCH AND BREAK
23. 10K REQUESTS IN UNDER 5 MINUTES 1 [SMALL] SERVER LET’S DO SOME QUICK MATH EQUALS? A 6 FIGURE MAILING LIST GENERATES
25. 7 THE MINUTES OF HELL m personal ^
26. 7 THE MINUTES OF HELL m personal ^
27. HERE’S THE GOOD NEWS
28. WE LEARNED FROM OUR MISTAKE LOAD BALANCED MULTI-SERVER SETUP
29. A NEW BRAND FOR A NEW TRACK
32. PLANNING FOR F1
33. RACE DAY CONSIDERATIONS TICKETS PSL SEATING MAPS DIRECTIONS MEDIA CREDENTIALS PROHIBITED ITEMS RACE DAY SCHEDULE SOCIAL MEDIA NEWS AND ANNOUNCEMENTS PRESS RELEASES HOTEL INFORMATION TRAVEL PACKAGES NEWSLETTER SIGNUPS BREAKING NEWS SPONSORSHIPS RESULTS
34. ON SITE FOR F1!
42. RACE DAY UPDATES (ALMOST) LIVE UPDATES BULK IMAGING UPLOADS PRESS RELEASES SLIDESHOW UPDATES SOCIAL MEDIA UPDATES DESIGN CHANGES ON THE FLY ANNOUNCEMENTS
43. THE SITE TODAY POST F1 2012
44. UPDATED HOMEPAGE!
45. EVENTS!
46. EVENTS!
47. EVENTS!
48. MEDIA!
49. EVENT PACKAGES!
50. BY THE NUMBERS HOW’D WE GET HERE?
51. 1400+ .GIT COMMITS 3 LOAD BALANCER 3 WEBSITES 6 - 10 WEB SERVERS 3 DEVELOPMENT SERVERS SERVER DATA EVENTS ~400,000+ ATTENDANCE 8 CONCERTS 4 EVENTS - F1, V8, MOTOGP, GRAND-AM 20+ UPCOMING CONCERTS PRIVATE TRACK DAYS CLOSED CIRCUIT TESTING x ~200 GB DATA ~2.1 TB CDN DATA 3 UPCOMING RACES (F1 2013!)
52. AUSTIN 360 AMPHITHEATER AND AUSTIN FAN FEST
53. AUSTIN 360 AMPHITHEATER AND AUSTIN FAN FEST
54. AUSTIN 360 AMPHITHEATER AND AUSTIN FAN FEST
55. 1400+ .GIT COMMITS 3 LOAD BALANCER 3 WEBSITES 6 - 10 WEB SERVERS 3 DEVELOPMENT SERVERS SERVER DATA EVENTS ~400,000+ ATTENDANCE 8 CONCERTS 4 EVENTS - F1, V8, MOTOGP, GRAND-AM 20+ UPCOMING CONCERTS PRIVATE TRACK DAYS CLOSED CIRCUIT TESTING x ~200 GB DATA ~2.1 TB CDN DATA 3 UPCOMING RACES (F1 2013!)
56. LESSONS LEARNED
57. PLAN FOR THE UNEXPECTED I THE 3 LAWS OF COTA 1) SOMETHING WILL BREAK WHEN YOU LEAST EXPECT 2) KEEP A SERVER IN YOUR BACK POCKET 3) BACKUP EVERYTHING
58. SCALE WITH YOUR CLIENTS II MORE CLIENT REQUESTS = MORE DEVELOPMENT
59. BE HONEST III DOES THIS LOOK GOOD? GIVE IT TO ME STRAIGHT
60. BE FLEXIBLE IV SALES > DESIGN THIS IS BUSINESS
61. SO WHAT’S NEXT?
62. RESPONSIVE AND BEYOND I Via Brad Frost - http://bit.ly/Q5YCtR
63. BEING SOCIAL II http://bit.ly/11CbmZz
64. DON’T STOP THE FEATURES! III UPDATED DESIGN NEW EVENTS TRACK RENTALS USER REVIEWS
65. THANKS! ADAMMCCOMBS TAECHOGROUP.COM +