Understanding California's Groundwater

E7ab9c918935168aae0bd07b503b9284?s=47 Geoff McGhee
October 01, 2014
17

Understanding California's Groundwater

Presentation to Water in the West All Hands meeting October 1, 2014

E7ab9c918935168aae0bd07b503b9284?s=128

Geoff McGhee

October 01, 2014
Tweet

Transcript

  1. Understanding California’s Groundwater ! Geoff McGhee Water in the West

    All Hands Lunch October 1, 2014
  2. The “Hidden Reservoir”

  3. The “Hidden Reservoir” • Groundwater is vital to the environment,

    economy and society of California – and the West overall • “Out of sight, out of mind:” it is an unglamorous subject and a concept that is hard to visualize • During droughts, groundwater is a crucial backstop but it is being badly depleted • There are few rules governing groundwater use in California
  4. Hard to Visualize

  5. GROUNDWATER?

  6. Visualization by Proxy

  7. None
  8. None
  9. Groundwater Visualization Project • Began in 2013, led by Andrew

    Fahlund, advised by David Freyberg, Rebecca Nelson, Geoff McGhee • Supported by grant from California Water Foundation • Leon Szeptycki, Janny Choy, and Tara Moran joined team
  10. Groundwater Visualization Project MISSION “This project attempts to triangulate between

    science, policy, and art. By communicating this complex subject in simple ways that distill its complexity, we seek to pave the way for improvements to groundwater management in California, including voluntary best practices, changes to local or state policy, and/or legal reforms.”
  11. Groundwater Visualization Project AUDIENCE “The bullseye of our target audience

    are decision makers as well as their constituents and other immediate influencers. We further segment our audience to consider those residing within and outside of overdrafted groundwater basins. … Those outside of directly affected areas may be apathetic to those impacts they perceive to be affecting others. Because the majority of citizens in California fall outside one of the critically overdrafted basins in the state, many of our communications target this audience.”
  12. Groundwater Visualization Project • Melissa Rohde, Justin Maynard, and Carolina

    Sanchez, with Tara Moran as adviser • Synthesis of existing knowledge and new research • Give us "news headlines" that tell story of groundwater • Try to make it interesting to policymakers (and journalists) • Focus on possibilities, not just problems RESEARCHERS
  13. Groundwater Visualization Project Overview Groundwater is a crucial resource for

    Californians in both good times and bad. Overdraft The indirect consequences of groundwater overuse Data Despite leading the nation in groundwater use, California lags in collecting and sharing data. Recharge Replenishes groundwater aquifers and presents a lower-cost storage option. Groundwater and surface water conflicts Most people think that groundwater pumping only affects groundwater users FIVE “ARTICLES”
  14. Groundwater Visualization Project FORMAT • Original idea: 5-10 blog posts

    with an infographic explainer • Inspired by explanatory animations like “why is the sky blue?”
  15. None
  16. • Original idea: 5-10 blog posts with an infographic explainer

    • Inspired by explanatory animations like “why is the sky blue?” ! ! ! • Evolved to become a longer-form article with information graphics and multimedia elements spread throughout • Text and graphics trade off as focus of story ! ! Groundwater Visualization Project FORMAT
  17. None
  18. Groundwater Visualization Project • Published at the end of July,

    2014 • Timed for August return of state legislators, prior to debate and votes on groundwater regulation and water bond • Four articles (fifth published in September) • Written by Tara, Janny, Melissa, Bec, and Geoff • Infographics by Geoff and Paul Van Slembrouck and Michael Porath of Halftone (halftone.co) • URL: waterinthewest.stanford.edu/groundwater ! “Understanding California’s Groundwater”
  19. None
  20. Groundwater Visualization Project • Scrolling to trigger interactions TECHNIQUES

  21. None
  22. None
  23. None
  24. Groundwater Visualization Project • Scrolling to trigger interactions ! •

    Explanatory animations TECHNIQUES
  25. None
  26. None
  27. Groundwater Visualization Project • Scrolling to trigger interactions ! •

    Explanatory animations 
 
 • Visual “databases” TECHNIQUES
  28. None
  29. None
  30. Groundwater Visualization Project • Scrolling to trigger interactions ! •

    Explanatory animations 
 
 • Visual “databases” ! 
 
 • Shareable infographics TECHNIQUES
  31. None
  32. Groundwater Visualization Project • Scrolling to trigger interactions ! •

    Explanatory animations 
 
 • Visual “databases” ! 
 
 • Shareable infographics ! 
 
 ! • “Responsive” Design- Mobile and Tablet Friendly TECHNIQUES
  33. None
  34. Groundwater Visualization Project • Scrolling to trigger interactions TECHNIQUES !

    • Explanatory animations 
 
 • Visual “databases” ! 
 
 • Shareable infographics ! 
 
 ! • “Responsive” Design- Mobile and Tablet Friendly
  35. Suddenly a Hot Topic

  36. None
  37. None
  38. Groundwater Visualization Project • Exclusive given to KQED Public Media

    • Other publications citing the series and our research include The New York Times, San Francisco Chronicle, Fresno Bee, 
 National Geographic, The Atlantic, The Guardian 
 “…an invaluable package of analysis, graphics, and recommendations on groundwater management…” - Andrew Revkin, The New York Times IMPACT
  39. None
  40. None
  41. and on the Ballot...

  42. Prop 1: The 2014 Water Bond

  43. Groundwater Visualization Project • Aim more squarely for public audience

    facing Water Bond measure in November • Reuse visualizations in short blog posts tied to developments • Public events and presentations POSSIBLE NEXT STEPS
  44. Thanks! waterinthewest.stanford.edu/groundwater