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The Two "I's" of Fundraising

Maryland Food Bank
September 21, 2018

The Two "I's" of Fundraising

Tips and tricks to help ramp up your fundraising efforts.

Maryland Food Bank

September 21, 2018


  1. #CAUSINGCHANGEMFB Who Makes Up Your Area of Influence? Volunteers Friends,

    Family Faith Communities Foundation Community Local Businesses Clubs and other organizations Neighbors Your Program We’ve got you surrounded!
  2. #CAUSINGCHANGEMFB What do donors and volunteers mean to your organization?

    • They’re the life-blood of any organization and can be your friend, neighbor, former business colleague, and/or family member. • They have given time, talent, and treasure and shown commitment. • They work at companies, firms, schools, other non-profits and/or government agencies who may support you as well. • They may have you in their wills. • They may be active for your organization via social media. • They have friends and co-workers who can become donors.
  3. • GOOD QUESTION…What else is on your mind? • Should

    we just send mail or email to solicit donors? • What’s the best way to solicit board members? • Should we simply send a thank you letter, or is it ok to call donors after they’ve made a gift? • What do we do if we think we have lost a donor? So, how do we ask for a gift and then properly follow up?
  4. Header #CAUSINGCHANGEMFB 6 Great Tips for Reaching Individuals You never

    know who is around you! Network, always! 1 2 Thank your donors. Send your donors a thank you letter within 48 hours of receiving a gift. 3 Stay in touch with your donors. Make sure you contact your donors on a consistent basis, via email, mail, and/or phone. Ask them how they want to stay in touch! 4 Use Social Media Social Media is here to stay: Use it to make connections. 5 Repeat It’s a cycle: Always be cultivating, stewarding, and soliciting your donors. 6 Honor Donor’s Trust Donors trust your organization, so focus on mission and how their gift impacted the organization. Honor their trust in your organization.
  5. #CAUSINGCHANGEMFB • Pledge: a signed and dated commitment to give

    a gift over a specified period of time. • Donor-advised Fund: a charitable giving vehicle administered by a public charity (Association of Black Charities and Baltimore Community Foundation for example) created to manage charitable donations on behalf of organizations, families, or individuals. It is created when an individual or organization opens an account in the fund and deposits cash, securities, or other financial instruments. • Foundation: a trust that has been created by a family, company, individual or community whose purpose is to grant funds to non-profit organizations for programs. • Accountability: The responsibility of the organization to keep a donor informed about the use that is made of the donor’s gift as well as the cost of raising it. • Form 990: Tax-exempt organizations, nonexempt charitable trusts, and section 527 political organizations file this form to provide the IRS with financial and program information. Source: Certified Fund Raising Executives website. www.cfre..org Commonly-used phrases you should know
  6. #CAUSINGCHANGEMFB So, what’s a grant? A financial award from an

    organization or government to be used for a particular purpose and spent during an agreed-upon time.
  7. #CAUSINGCHANGEMFB Help! Where do I find grants? Foundation Directory Chronicles

    of Philanthropy ABAG Corporate websites Local government’s website Grants.Gov Grants Station Don’t forget to use your local library!
  8. #CAUSINGCHANGEMFB ü Read the entire application and eligibility requirements…twice. ü

    Make sure your organization tracks the required performance measures ü Ask questions! Before Applying…
  9. #CAUSINGCHANGEMFB 1. Cover Letter 2. Proposal Narrative • Summary heading

    • Organizational Background • Statement of Need • Purpose of Request • Anticipated Results and Learnings • Stewardship and Sustainability 3. Budget and Budget Narrative 4. Attachments (varies by donor) Proposal Outline
  10. #CAUSINGCHANGEMFB 1 2 3 4 5 6 Meet deadlines. Proofread,

    carefully. Avoid jargon, abbreviations, and buzzwords. Make sure your budget balances. Diversify your funding sources. Adhere to formatting requirements. Answer “So what?” 7 Grant Writing Tips
  11. #CAUSINGCHANGEMFB We really need this grant to pay for rent

    and utilities and for wages so our staff can do important work and feed their families.” This is NOT a Need Statement “
  12. #CAUSINGCHANGEMFB Instead, a Need Statement Should… Ø Focus more on

    people. Ø Show your ability to respond to these needs. Ø Provide accurate data, trends, statistics, and the views of experts to support the need you’re addressing and the effectiveness of your response.
  13. #CAUSINGCHANGEMFB Giving surged to $410 billion in the USA in

    2017! Look how it all charted out! It’s important to focus on all types of giving sources and channels!
  14. #CAUSINGCHANGEMFB For grant-related assistance, contact Megan Davis, grants manager (443)

    297-5335 or [email protected] For questions about individual fundraising, contact Christopher Maynard, director of individual and foundation relations, at (443) 709-4942 or [email protected] Questions?
  15. #CAUSINGCHANGEMFB For grant-related assistance, contact Megan Davis, grants manager (443)

    297-5335 or [email protected] For questions about individual fundraising, contact Christopher Maynard, director of individual and foundation relations, at (443) 709-4942 or [email protected]