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The Two "I's" of Fundraising

Maryland Food Bank
September 21, 2018
91

The Two "I's" of Fundraising

Tips and tricks to help ramp up your fundraising efforts.

Maryland Food Bank

September 21, 2018
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Transcript

  1. #CAUSINGCHANGEMFB

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  2. The Two I’s of Fundraising:
    Individuals and Institutions
    Christopher Maynard & Megan Davis

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  3. #CAUSINGCHANGEMFB

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  4. #CAUSINGCHANGEMFB
    Time to talk about
    individual donors and
    family foundations.

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  5. #CAUSINGCHANGEMFB
    Who Makes Up Your Area of Influence?
    Volunteers
    Friends,
    Family
    Faith
    Communities
    Foundation
    Community
    Local
    Businesses
    Clubs and
    other
    organizations
    Neighbors
    Your Program
    We’ve got you surrounded!

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  6. #CAUSINGCHANGEMFB
    What do donors and volunteers
    mean to your organization?
    • They’re the life-blood of any organization and can be your friend,
    neighbor, former business colleague, and/or family member.
    • They have given time, talent, and treasure and shown commitment.
    • They work at companies, firms, schools, other non-profits and/or
    government agencies who may support you as well.
    • They may have you in their wills.
    • They may be active for your organization via social media.
    • They have friends and co-workers who can become donors.

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  7. • GOOD QUESTION…What else is on your mind?
    • Should we just send mail or email to solicit donors?
    • What’s the best way to solicit board members?
    • Should we simply send a thank you letter, or is it ok to call
    donors after they’ve made a gift?
    • What do we do if we think we have lost a donor?
    So, how do we ask for a gift and then properly follow up?

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  8. Header
    #CAUSINGCHANGEMFB
    6 Great Tips
    for Reaching Individuals
    You never know who is around you!
    Network, always!
    1 2
    Thank your donors.
    Send your donors a thank you letter
    within 48 hours of receiving a gift.
    3
    Stay in touch with your donors.
    Make sure you contact your donors on a
    consistent basis, via email, mail, and/or phone.
    Ask them how they want to stay in touch!
    4
    Use Social Media
    Social Media is here to stay: Use it to
    make connections.
    5
    Repeat
    It’s a cycle: Always be cultivating,
    stewarding, and soliciting your donors.
    6
    Honor Donor’s Trust
    Donors trust your organization, so focus on mission
    and how their gift impacted the organization.
    Honor their trust in your organization.

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  9. #CAUSINGCHANGEMFB
    • Pledge: a signed and dated commitment to give a gift over a specified period of time.
    • Donor-advised Fund: a charitable giving vehicle administered by a public charity (Association of Black Charities and Baltimore
    Community Foundation for example) created to manage charitable donations on behalf of organizations, families, or individuals. It
    is created when an individual or organization opens an account in the fund and deposits cash, securities, or other financial
    instruments.
    • Foundation: a trust that has been created by a family, company, individual or community whose purpose is to grant funds to
    non-profit organizations for programs.
    • Accountability: The responsibility of the organization to keep a donor informed about the use that is made of the donor’s gift
    as well as the cost of raising it.
    • Form 990: Tax-exempt organizations, nonexempt charitable trusts, and section 527 political organizations file this form to
    provide the IRS with financial and program information.
    Source: Certified Fund Raising Executives website. www.cfre..org
    Commonly-used phrases you should know

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  10. #CAUSINGCHANGEMFB
    So, what’s a grant?
    A financial award from an
    organization or government
    to be used for a particular
    purpose and spent during an
    agreed-upon time.

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  11. #CAUSINGCHANGEMFB
    Who Makes Grants?

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  12. #CAUSINGCHANGEMFB
    Help!
    Where do I
    find grants?
    Foundation
    Directory
    Chronicles of
    Philanthropy
    ABAG
    Corporate
    websites
    Local
    government’s
    website
    Grants.Gov
    Grants
    Station
    Don’t
    forget to
    use your
    local
    library!

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  13. #CAUSINGCHANGEMFB
    ü Read the entire application and eligibility
    requirements…twice.
    ü Make sure your organization tracks the
    required performance measures
    ü Ask questions!
    Before Applying…

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  14. #CAUSINGCHANGEMFB
    But, Wait…
    How Do I Write
    A Grant?

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  15. #CAUSINGCHANGEMFB
    1. Cover Letter
    2. Proposal Narrative
    • Summary heading
    • Organizational Background
    • Statement of Need
    • Purpose of Request
    • Anticipated Results and Learnings
    • Stewardship and Sustainability
    3. Budget and Budget Narrative
    4. Attachments (varies by donor)
    Proposal Outline

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  16. #CAUSINGCHANGEMFB
    1
    2
    3
    4
    5
    6
    Meet deadlines.
    Proofread, carefully.
    Avoid jargon, abbreviations, and
    buzzwords.
    Make sure your budget balances.
    Diversify your funding sources.
    Adhere to formatting requirements.
    Answer “So what?”
    7
    Grant Writing Tips

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  17. #CAUSINGCHANGEMFB
    So What?
    Or, Writing Your Need Statement

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  18. #CAUSINGCHANGEMFB
    We really need this grant to
    pay for rent and utilities and
    for wages so our staff can do
    important work and feed their
    families.”
    This is NOT a Need Statement

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  19. #CAUSINGCHANGEMFB
    Instead, a Need Statement Should…
    Ø Focus more on people.
    Ø Show your ability to respond to these needs.
    Ø Provide accurate data, trends, statistics, and the views of
    experts to support the need you’re addressing and the
    effectiveness of your response.

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  20. #CAUSINGCHANGEMFB
    WHAT ABOUT MFB?
    WHAT IS THEIR FUNDING BREAKOUT?

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  21. #CAUSINGCHANGEMFB
    Individuals
    52%
    Foundations
    13%
    Government
    26%
    Corporate
    9%
    MFB’s Funding Sources

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  22. #CAUSINGCHANGEMFB
    Giving surged to $410
    billion in the USA in
    2017!
    Look how it all charted
    out! It’s important to
    focus on all types of
    giving sources and
    channels!

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  23. #CAUSINGCHANGEMFB
    For grant-related assistance, contact Megan Davis,
    grants manager (443) 297-5335 or
    [email protected]
    For questions about individual fundraising, contact
    Christopher Maynard, director of individual and
    foundation relations, at (443) 709-4942 or
    [email protected]
    Questions?

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  24. #CAUSINGCHANGEMFB
    For grant-related assistance, contact Megan Davis, grants manager (443)
    297-5335 or [email protected]
    For questions about individual fundraising, contact Christopher Maynard,
    director of individual and foundation relations, at (443) 709-4942 or
    [email protected]

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