Why Online Marketing is Worth Your Time

Become an online marketing guru with this helpful guide!

Online resources with links: https://goo.gl/zeT9mB

Transcript

1. #CAUSINGCHANGEMFB
2. #CAUSINGCHANGEMFB Why Online Marketing is Worth Your Time Andrea Appin, Digital Marketing Manager, MFB Ben Gross, Staff Writer, MFB
3. #CAUSINGCHANGEMFB Be Found on the Internet “In 2017 46.8% of the global population accessed the internet.” – Statista
4. #CAUSINGCHANGEMFB • Claim Your Listing Be Found On the Internet
5. #CAUSINGCHANGEMFB Be Found On the Internet
6. #CAUSINGCHANGEMFB Engage Your Audience “97% of consumers read online reviews for local businesses in 2017, with 12% looking for a local business online every day.” – BrightLocal’s 2017 Consumer Review
7. #CAUSINGCHANGEMFB • Claim Your Listing • Engage Your Audience • Rank Higher on Google searches Be Found On the Internet
8. #CAUSINGCHANGEMFB Insider’s tricks: • Search for organizations similar to yours in your area • See which organization is ranked the highest • Search for the name of that organization • See where they are listed Rank Higher on Google Searches
9. #CAUSINGCHANGEMFB Build a Powerful Social Media Presence “53% of Americans who follow brands in social are more loyal to those brands.” – Convince and Convert
10. #CAUSINGCHANGEMFB • Focus on Channels that Grow Your Organization Build A Powerful Social Media Presence
11. #CAUSINGCHANGEMFB Build A Powerful Social Media Presence • LinkedIn: Engage Your Local Business Community • Twitter: Share Your Latest News and Reach Influences • Instagram: Show Off Photos that Best Represent Your Organization • Facebook: Reach Your Supporters and Ignite Them Into Action
12. #CAUSINGCHANGEMFB • Focus on Channels that Grow Your Organization • Transform your Facebook Business Page Build A Powerful Social Media Presence
13. #CAUSINGCHANGEMFB • Focus on Channels that Grow Your Organization • Transform your Facebook Business Page • A Quick and Easy Way to Get Donations and Fundraisers Build A Powerful Social Media Presence
14. #CAUSINGCHANGEMFB Telling Your Story “Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin, author, entrepreneur, marketer, and public speaker
15. • Identify your goals Write Messages That Inspire
16. Start with the WHY
17. Start with the WHY
18. • Identify your goals • Find your voice Write Messages That Inspire
19. Find Your Voice
20. How do you get “you” across? Vocabulary Are your clients “hungry,” “food-insecure,” “facing hunger”? Are they “poor,” “disadvantaged,” “down on their luck,” Do you “give out food,” “feed people,” “lend a helping hand”?
21. How do you get “you” across?
22. How do you get “you” across? Tone When you speak about your organization, do you: • Remain positive? • Then your tone should match: "We give people help so they can help themselves?"
23. How do you get “you” across? Personality • Do you always welcome clients with a smile? Your messages should smile too • Do you instill a sense of hope in your clients? Your messages should be hopeful too
24. Write Messages That Inspire • Identify your goals • Find your voice • Know your channel
25. #CAUSINGCHANGEMFB Know Your Channel
26. #CAUSINGCHANGEMFB Know Your Channel
27. #CAUSINGCHANGEMFB Know Your Channel
28. • Start Small – Claim Your Listing • Use Resources Available • Double-check Your Words • Tips Featured in Partner Connection enews In Conclusion
29. #CAUSINGCHANGEMFB Resources Non Profit Online Listing: Namecheap (domain registration) Facebook (how-to claim + accept donations) Google One Today (online donations) PayPal (setup to accept donations remotely using FREE PayPal Here) Google My Business (listing + website builder) Bing (listing) Yelp (listing) TripAdvisor (listing) SquareSpace (website builder) Wix (website builder)
30. #CAUSINGCHANGEMFB Resources Tools: Canva (image editing) Unsplash (stock photography) Google Images (open copyright filter) MailChimp (e-newsletters FREE up to 2,000) Lynda (learning courses FREE with library card) Skitch (MAC) / LightShot (MAC & PC) (screenshot + image editing) Grammarly (writing tool) AwesomeScreenshot (screenshot + image editing)
31. #CAUSINGCHANGEMFB
32. #CAUSINGCHANGEMFB