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Why Online Marketing is Worth Your Time

Why Online Marketing is Worth Your Time

Become an online marketing guru with this helpful guide!

Online resources with links: https://goo.gl/zeT9mB

Maryland Food Bank

September 21, 2018
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Transcript

  1. #CAUSINGCHANGEMFB

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  2. #CAUSINGCHANGEMFB
    Why Online Marketing
    is Worth Your Time
    Andrea Appin, Digital Marketing Manager, MFB
    Ben Gross, Staff Writer, MFB

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  3. #CAUSINGCHANGEMFB
    Be Found on the Internet
    “In 2017 46.8% of the
    global population accessed
    the internet.” – Statista

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  4. #CAUSINGCHANGEMFB
    • Claim Your Listing
    Be Found
    On the
    Internet

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  5. #CAUSINGCHANGEMFB
    Be Found On the Internet

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  6. #CAUSINGCHANGEMFB
    Engage Your Audience
    “97% of consumers read online reviews
    for local businesses in 2017, with 12%
    looking for a local business online
    every day.”
    – BrightLocal’s 2017 Consumer Review

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  7. #CAUSINGCHANGEMFB
    • Claim Your Listing
    • Engage Your Audience
    • Rank Higher on Google searches
    Be Found
    On the
    Internet

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  8. #CAUSINGCHANGEMFB
    Insider’s tricks:
    • Search for organizations similar to
    yours in your area
    • See which organization is ranked the
    highest
    • Search for the name of that
    organization
    • See where they are listed
    Rank
    Higher on
    Google
    Searches

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  9. #CAUSINGCHANGEMFB
    Build a Powerful Social Media Presence
    “53% of Americans who follow brands
    in social are more loyal to
    those brands.”
    – Convince and Convert

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  10. #CAUSINGCHANGEMFB
    • Focus on Channels that
    Grow Your Organization
    Build A
    Powerful
    Social Media
    Presence

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  11. #CAUSINGCHANGEMFB
    Build A
    Powerful
    Social Media
    Presence
    • LinkedIn: Engage Your Local Business
    Community
    • Twitter: Share Your Latest News and Reach
    Influences
    • Instagram: Show Off Photos that Best
    Represent Your Organization
    • Facebook: Reach Your Supporters and
    Ignite Them Into Action

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  12. #CAUSINGCHANGEMFB
    • Focus on Channels that Grow Your
    Organization
    • Transform your Facebook Business Page
    Build A
    Powerful
    Social Media
    Presence

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  13. #CAUSINGCHANGEMFB
    • Focus on Channels that Grow Your
    Organization
    • Transform your Facebook Business Page
    • A Quick and Easy Way to Get Donations
    and Fundraisers
    Build A
    Powerful
    Social Media
    Presence

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  14. #CAUSINGCHANGEMFB
    Telling Your Story
    “Marketing is no longer about the
    stuff that you make, but about the
    stories you tell.”
    – Seth Godin, author, entrepreneur, marketer, and
    public speaker

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  15. • Identify your goals
    Write
    Messages
    That Inspire

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  16. Start with
    the WHY

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  17. Start with
    the WHY

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  18. • Identify your goals
    • Find your voice
    Write
    Messages
    That Inspire

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  19. Find Your Voice

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  20. How do you
    get “you”
    across?
    Vocabulary
    Are your clients “hungry,”
    “food-insecure,” “facing hunger”?
    Are they “poor,” “disadvantaged,”
    “down on their luck,”
    Do you “give out food,” “feed
    people,” “lend a helping hand”?

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  21. How do you get “you” across?

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  22. How do you
    get “you”
    across?
    Tone
    When you speak about
    your organization, do you:
    • Remain positive?
    • Then your tone should
    match: "We give people
    help so they can help
    themselves?"

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  23. How do you
    get “you”
    across?
    Personality
    • Do you always welcome clients
    with a smile?
    Your messages should smile too
    • Do you instill a sense of hope in
    your clients?
    Your messages should be
    hopeful too

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  24. Write
    Messages
    That Inspire
    • Identify your goals
    • Find your voice
    • Know your channel

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  25. #CAUSINGCHANGEMFB
    Know Your
    Channel

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  26. #CAUSINGCHANGEMFB
    Know Your
    Channel

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  27. #CAUSINGCHANGEMFB
    Know Your
    Channel

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  28. • Start Small – Claim Your Listing
    • Use Resources Available
    • Double-check Your Words
    • Tips Featured in Partner
    Connection enews
    In Conclusion

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  29. #CAUSINGCHANGEMFB
    Resources
    Non Profit Online Listing:
    Namecheap (domain registration)
    Facebook (how-to claim + accept donations)
    Google One Today (online donations)
    PayPal (setup to accept donations remotely
    using FREE PayPal Here)
    Google My Business (listing + website builder)
    Bing (listing)
    Yelp (listing)
    TripAdvisor (listing)
    SquareSpace (website builder)
    Wix (website builder)

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  30. #CAUSINGCHANGEMFB
    Resources
    Tools:
    Canva (image editing)
    Unsplash (stock photography)
    Google Images (open copyright filter)
    MailChimp (e-newsletters FREE up to 2,000)
    Lynda (learning courses FREE with library card)
    Skitch (MAC) / LightShot (MAC & PC) (screenshot + image editing)
    Grammarly (writing tool)
    AwesomeScreenshot (screenshot + image editing)

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  31. #CAUSINGCHANGEMFB

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  32. #CAUSINGCHANGEMFB

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