#CAUSINGCHANGEMFB Engage Your Audience “97% of consumers read online reviews for local businesses in 2017, with 12% looking for a local business online every day.” – BrightLocal’s 2017 Consumer Review
#CAUSINGCHANGEMFB Insider’s tricks: • Search for organizations similar to yours in your area • See which organization is ranked the highest • Search for the name of that organization • See where they are listed Rank Higher on Google Searches
#CAUSINGCHANGEMFB Build a Powerful Social Media Presence “53% of Americans who follow brands in social are more loyal to those brands.” – Convince and Convert
#CAUSINGCHANGEMFB Build A Powerful Social Media Presence • LinkedIn: Engage Your Local Business Community • Twitter: Share Your Latest News and Reach Influences • Instagram: Show Off Photos that Best Represent Your Organization • Facebook: Reach Your Supporters and Ignite Them Into Action
#CAUSINGCHANGEMFB • Focus on Channels that Grow Your Organization • Transform your Facebook Business Page • A Quick and Easy Way to Get Donations and Fundraisers Build A Powerful Social Media Presence
#CAUSINGCHANGEMFB Telling Your Story “Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin, author, entrepreneur, marketer, and public speaker
How do you get “you” across? Vocabulary Are your clients “hungry,” “food-insecure,” “facing hunger”? Are they “poor,” “disadvantaged,” “down on their luck,” Do you “give out food,” “feed people,” “lend a helping hand”?
How do you get “you” across? Tone When you speak about your organization, do you: • Remain positive? • Then your tone should match: "We give people help so they can help themselves?"
How do you get “you” across? Personality • Do you always welcome clients with a smile? Your messages should smile too • Do you instill a sense of hope in your clients? Your messages should be hopeful too
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