Lightning talk on Information Architecture

My lightning talk on Information Architecture on WordCamp Europe in Paris, 16 June 2017

Transcript

1. THE IMPORTANCE OF INFORMATION ARCHITECTURE MONIQUE DUBBELMAN //@BOEMEDIA
2. MONIQUE DUBBELMAN @BOEMEDIA 1971 2007 2011
3. WHAT IS IT?
5. Because you don’t see it DOESN’T MEAN IT ISN’T IMPORTANT
6. Because you don’t see it DOESN’T MEAN IT ISN’T IMPORTANT
7. Because you don’t see it DOESN’T MEAN IT ISN’T IMPORTANT
10. WHAT ARE YOU BUILDING?
11. Information architecture makes INFORMATION FINDABLE & UNDERSTANDABLE
12. Basic concepts of IA Image: Ursus Wehrli
13. INFORMATION STRUCTURING ORGANISING LABELING
14. INFORMATION STRUCTURING ORGANISING LABELING
15. INFORMATION STRUCTURING ORGANISING LABELING
16. INFORMATION STRUCTURING ORGANISING LABELING
17. FINDING
 & MANAGING
18. WHY IS IT IMPORTANT?
19. The information GAP
20. AI context content users IA
21. AI context content users IA
22. AI context content users business goals, funding, politics, culture, technology, resources and constraints IA
23. AI context content users business goals, funding, politics, culture, technology, resources and constraints IA
24. AI context content users business goals, funding, politics, culture, technology, resources and constraints audience, tasks, needs, information seeking behaviour, experience IA
25. AI context content users business goals, funding, politics, culture, technology, resources and constraints audience, tasks, needs, information seeking behaviour, experience IA
26. AI context content users business goals, funding, politics, culture, technology, resources and constraints documents, data types, content objects, volume, existing structure audience, tasks, needs, information seeking behaviour, experience IA
27. Context Mission, Vision Strategy
28. Content Ownership Format Structure Metadata Volume Dynamism
29. Users
30. You are NOT your user
31. GOOD IA
32. AI context content users IA
33. Users: the ultimate judge
34. Users: the ultimate judge
35. https://www.optimalworkshop.com
36. Navigation Stress Test http://instone.org/navstress
37. RESISTANCE
38. STRATEGY
39. RESOURCES WordPress TV search information architecture More on www.boemedia.nl/resources Twitter @boemedia