Lightning talk on Information Architecture

My lightning talk on Information Architecture on WordCamp Europe in Paris, 16 June 2017

Transcript

1. THE IMPORTANCE OF
   INFORMATION
   ARCHITECTURE
   MONIQUE DUBBELMAN //@BOEMEDIA
   

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2. MONIQUE DUBBELMAN
   @BOEMEDIA
   1971 2007 2011
   

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3. WHAT
   IS IT?
   

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5. Because you don’t see it
   DOESN’T MEAN IT ISN’T IMPORTANT
   

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6. Because you don’t see it
   DOESN’T MEAN IT ISN’T IMPORTANT
   

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7. Because you don’t see it
   DOESN’T MEAN IT ISN’T IMPORTANT
   

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10. WHAT ARE
    YOU BUILDING?
    

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11. Information architecture makes
    INFORMATION
    FINDABLE
    &
    UNDERSTANDABLE
    

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12. Basic concepts of IA
    Image: Ursus Wehrli
    

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13. INFORMATION STRUCTURING
    ORGANISING LABELING
    

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14. INFORMATION STRUCTURING
    ORGANISING LABELING
    

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15. INFORMATION STRUCTURING
    ORGANISING LABELING
    

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16. INFORMATION STRUCTURING
    ORGANISING LABELING
    

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17. FINDING

    &
    MANAGING
    

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18. WHY IS IT
    IMPORTANT?
    

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19. The
    information
    GAP
    

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20. AI
    context
    content users
    IA
    

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21. AI
    context
    content users
    IA
    

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22. AI
    context
    content users
    business goals, funding,
    politics, culture,
    technology, resources
    and constraints
    IA
    

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23. AI
    context
    content users
    business goals, funding,
    politics, culture,
    technology, resources
    and constraints
    IA
    

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24. AI
    context
    content users
    business goals, funding,
    politics, culture,
    technology, resources
    and constraints
    audience, tasks, needs,
    information seeking
    behaviour, experience
    IA
    

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25. AI
    context
    content users
    business goals, funding,
    politics, culture,
    technology, resources
    and constraints
    audience, tasks, needs,
    information seeking
    behaviour, experience
    IA
    

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26. AI
    context
    content users
    business goals, funding,
    politics, culture,
    technology, resources
    and constraints
    documents, data types,
    content objects, volume,
    existing structure
    audience, tasks, needs,
    information seeking
    behaviour, experience
    IA
    

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27. Context
    Mission, Vision
    Strategy
    

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28. Content
    Ownership
    Format
    Structure
    Metadata
    Volume
    Dynamism
    

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29. Users
    

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30. You are
    NOT
    your user
    

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31. GOOD
    IA
    

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32. AI
    context
    content users
    IA
    

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33. Users: the ultimate judge
    

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34. Users: the ultimate judge
    

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35. https://www.optimalworkshop.com
    

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36. Navigation Stress Test
    http://instone.org/navstress
    

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37. RESISTANCE
    

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38. STRATEGY
    

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39. RESOURCES
    WordPress TV
    search information architecture
    More on www.boemedia.nl/resources
    Twitter
    @boemedia
    

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