Product Design Sprint 101

Transcript

1. The Product
   Design Sprint
   

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2. Design Thinking 

   combines empathy, creativity
   and rationality to solve 

   human-centered problems.
   

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3. The Sprint Phases
   PHASE 1
   Understand
   PHASE 2
   Diverge
   PHASE 3
   Converge
   PHASE 5
   Test & Learn
   PHASE 4
   Prototype
   > > > >
   

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4. PHASE 1
   Understand
   Goal:
   Develop a common understanding of the working
   context including the problem, the business, the
   customer, the value proposition, and how success
   will be determined.
   

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5. PHASE 1
   Understand
   Activities:
   • Define the Business Opportunity.
   • Define the Customer.
   • Define the Problem.
   • Define the Value Proposition (why will people pay you?).
   • Define context-specific terms (this will act as a dictionary).
   • Discuss short term and long term business goals (What’s the driving vision?).
   • Gather and analyze existing research.
   • Fill out the Business Model Canvas (this should be continually revisited).
   • Capture our analysis of competitive products.
   • Gather inspirational and informative examples of other people/products solving
   similar or analogous problems.
   • If there is an existing site/app, map out the screens.
   • As they come up in discussion, capture assumptions and unknowns on a wall or
   board with sticky notes. Later we can revisit this wall, group related items together
   and make plans to eliminate risky unknowns and address risky assumptions.
   

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6. PHASE 2
   Diverge
   Goal:
   Generate insights and potential solutions to our
   customer's problems.
   Explore as many ways of solving the problems as
   possible, regardless of how realistic, feasible, or
   viable they may or may not be.
   

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7. PHASE 2
   Diverge
   Activities:
   • Constantly ask, “How might we…”.
   • Generate, develop, and communicate new ideas.
   • Quick and iterative individual sketching.
   • Group sketching on whiteboards.
   • Mind Mapping individually and as a group.
   

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8. PHASE 2
   Diverge
   Output:
   • Critical path diagram.
   • Prototype goals
   

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9. PHASE 3
   Converge
   Goal:
   Take all of the possibilities exposed during phases 1
   and 2, eliminate the wild and currently unfeasible
   ideas and hone in on the ideas we feel the best
   about.
   These ideas will guide the implementation of a
   prototype in phase 4 that will be tested with existing
   or potential customers.
   

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10. PHASE 3
    Converge
    Activities:
    • Identify the ideas that aim to solve the same problem
    in different ways.
    • Eliminate solutions that can’t be pursued currently.
    • Vote for good ideas.
    • Storyboard the core customer flow. This could be a
    work flow or the story (from the customer's
    perspective) of how they engage with, learn about and
    become motivated to purchase or utilize a product or
    service.
    

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11. PHASE 3
    Converge
    Output:
    • The Prototype Storyboard
    

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12. PHASE 3
    Converge
    Output:
    • Assumption Table
    

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13. PHASE 4
    Prototype
    Goal:
    Build a prototype that can be tested with existing or
    potential customers
    Paper, Keynote, and simple HTML/CSS are all good
    prototyping media.
    

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14. PHASE 5
    Test & Learn
    Goal:
    Test the prototype with existing or potential
    customers.
    

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15. PHASE 5
    Test & Learn
    Activities:
    • Observe and interview customers as they interact with
    your prototype.
    • Observe and interview customers as they interact with
    competitive products.
    

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