Product Design Sprint 101

Transcript

1. The Product Design Sprint
2. Design Thinking 
 combines empathy, creativity and rationality to solve 
 human-centered problems.
3. The Sprint Phases PHASE 1 Understand PHASE 2 Diverge PHASE 3 Converge PHASE 5 Test & Learn PHASE 4 Prototype > > > >
4. PHASE 1 Understand Goal: Develop a common understanding of the working context including the problem, the business, the customer, the value proposition, and how success will be determined.
5. PHASE 1 Understand Activities: • Define the Business Opportunity. • Define the Customer. • Define the Problem. • Define the Value Proposition (why will people pay you?). • Define context-specific terms (this will act as a dictionary). • Discuss short term and long term business goals (What’s the driving vision?). • Gather and analyze existing research. • Fill out the Business Model Canvas (this should be continually revisited). • Capture our analysis of competitive products. • Gather inspirational and informative examples of other people/products solving similar or analogous problems. • If there is an existing site/app, map out the screens. • As they come up in discussion, capture assumptions and unknowns on a wall or board with sticky notes. Later we can revisit this wall, group related items together and make plans to eliminate risky unknowns and address risky assumptions.
6. PHASE 2 Diverge Goal: Generate insights and potential solutions to our customer's problems. Explore as many ways of solving the problems as possible, regardless of how realistic, feasible, or viable they may or may not be.
7. PHASE 2 Diverge Activities: • Constantly ask, “How might we…”. • Generate, develop, and communicate new ideas. • Quick and iterative individual sketching. • Group sketching on whiteboards. • Mind Mapping individually and as a group.
8. PHASE 2 Diverge Output: • Critical path diagram. • Prototype goals
9. PHASE 3 Converge Goal: Take all of the possibilities exposed during phases 1 and 2, eliminate the wild and currently unfeasible ideas and hone in on the ideas we feel the best about. These ideas will guide the implementation of a prototype in phase 4 that will be tested with existing or potential customers.
10. PHASE 3 Converge Activities: • Identify the ideas that aim to solve the same problem in different ways. • Eliminate solutions that can’t be pursued currently. • Vote for good ideas. • Storyboard the core customer flow. This could be a work flow or the story (from the customer's perspective) of how they engage with, learn about and become motivated to purchase or utilize a product or service.
11. PHASE 3 Converge Output: • The Prototype Storyboard
12. PHASE 3 Converge Output: • Assumption Table
13. PHASE 4 Prototype Goal: Build a prototype that can be tested with existing or potential customers Paper, Keynote, and simple HTML/CSS are all good prototyping media.
14. PHASE 5 Test & Learn Goal: Test the prototype with existing or potential customers.
15. PHASE 5 Test & Learn Activities: • Observe and interview customers as they interact with your prototype. • Observe and interview customers as they interact with competitive products.