Deﬁne the Customer. • Deﬁne the Problem. • Deﬁne the Value Proposition (why will people pay you?). • Deﬁne context-speciﬁc terms (this will act as a dictionary). • Discuss short term and long term business goals (What’s the driving vision?). • Gather and analyze existing research. • Fill out the Business Model Canvas (this should be continually revisited). • Capture our analysis of competitive products. • Gather inspirational and informative examples of other people/products solving similar or analogous problems. • If there is an existing site/app, map out the screens. • As they come up in discussion, capture assumptions and unknowns on a wall or board with sticky notes. Later we can revisit this wall, group related items together and make plans to eliminate risky unknowns and address risky assumptions.
during phases 1 and 2, eliminate the wild and currently unfeasible ideas and hone in on the ideas we feel the best about. These ideas will guide the implementation of a prototype in phase 4 that will be tested with existing or potential customers.
to solve the same problem in different ways. • Eliminate solutions that can’t be pursued currently. • Vote for good ideas. • Storyboard the core customer ﬂow. This could be a work ﬂow or the story (from the customer's perspective) of how they engage with, learn about and become motivated to purchase or utilize a product or service.