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Data informed growth

Data informed growth

Talk given to my team at Grinta (ex La Centrale du Sport).

Mehdi Lahmam B.

March 12, 2019

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  1. A little story Any resemblance to actual persons, living or

    dead, or actual events is purely coincidental. * *
  2. Guys, could you add these 3 small lines of JS

    code in the header of our web app?
  3. This will allow us to use {{ insert the latest

    trendy analytics tool here }}
  4. Segment is not An analytics tool
 A competitor of GA,

    Kiss, or others
 There is no data analytics whatsoever
 It’s not a tag manager neither
  5. Start with the KPIs you want to track Then find

    events you need to calculate them
  6. Encourage the team to think about the unknowns in the

    business or customer base and how to answer those unknowns. It’ll help both set metrics-driven goals and list assumptions that need to be invalidated. Align everyone behind using the data later to provide a thorough retrospective, as well as to inform future decision making.