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Data informed growth

Data informed growth

Talk given to my team at Grinta (ex La Centrale du Sport).

Mehdi Lahmam B.

March 12, 2019
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Transcript

  1. Data
    driven informed
    growth

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  2. Without data,
    you’re just another person
    with an opinion.
    Edwards Deming

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  3. A little story
    Any resemblance to actual persons, living or dead, or actual events is purely coincidental.
    *
    *

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  5. Guys, could
    you add these 3
    small lines of JS
    code in the
    header of our
    web app?

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  6. This will allow
    us to use
    {{ insert the
    latest trendy
    analytics tool
    here }}

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  7. Sure!

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  8. 6 months later

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  10. Worse…

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  13. You are screwed

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  14. What is Segment?

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  15. Collect data once

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  16. Using
    a single API

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  17. Integrate 200+
    tools with
    the flip
    of a switch

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  18. Segment is not
    An analytics tool

    A competitor of GA, Kiss, or others

    There is no data analytics whatsoever

    It’s not a tag manager neither

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  21. Wants more?

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  22. Two way data-binding

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  25. Data tracking 101

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  26. Identify Track
    Who are your users? What are they doing?

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  27. What events
    should I track?

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  28. What do you want to learn?
    (or what you don’t know?)

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  29. It’s KPIs you want, not events
    It’s people you want, not hits

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  30. Start with the KPIs
    you want to track
    Then find events
    you need to calculate them

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  31. What’s a 

    data tracking plan?

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  32. A stupid spreadsheet

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  33. A stupid spreadsheet
    Event name | Why | Properties | Location

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  34. Why create a
    tracking plan?

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  35. Encourage the team to think about the unknowns in
    the business or customer base and how to answer
    those unknowns.
    It’ll help both set metrics-driven goals and list
    assumptions that need to be invalidated.
    Align everyone behind using the data later to
    provide a thorough retrospective, as well as to
    inform future decision making.

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  36. Some fun
    with Segment

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