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Data informed growth

Data informed growth

Talk given to my team at Grinta (ex La Centrale du Sport).

Mehdi Lahmam B.

March 12, 2019

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  1. Data driven informed growth

  2. “ Without data, you’re just another person with an opinion.

    Edwards Deming
  3. A little story Any resemblance to actual persons, living or

    dead, or actual events is purely coincidental. * *
  4. None
  5. Guys, could you add these 3 small lines of JS

    code in the header of our web app?
  6. This will allow us to use {{ insert the latest

    trendy analytics tool here }}
  7. Sure!

  8. 6 months later

  9. None
  10. Worse…

  11. None
  12. None
  13. You are screwed

  14. What is Segment?

  15. Collect data once

  16. Using a single API

  17. Integrate 200+ tools with the flip of a switch

  18. Segment is not An analytics tool
 A competitor of GA,

    Kiss, or others
 There is no data analytics whatsoever
 It’s not a tag manager neither
  19. None
  20. None
  21. Wants more?

  22. Two way data-binding

  23. None
  24. None
  25. Data tracking 101

  26. Identify Track Who are your users? What are they doing?

  27. What events should I track?

  28. What do you want to learn? (or what you don’t

  29. It’s KPIs you want, not events It’s people you want,

    not hits
  30. Start with the KPIs you want to track Then find

    events you need to calculate them
  31. What’s a 
 data tracking plan?

  32. A stupid spreadsheet

  33. A stupid spreadsheet Event name | Why | Properties |

  34. Why create a tracking plan?

  35. Encourage the team to think about the unknowns in the

    business or customer base and how to answer those unknowns. It’ll help both set metrics-driven goals and list assumptions that need to be invalidated. Align everyone behind using the data later to provide a thorough retrospective, as well as to inform future decision making.
  36. Some fun with Segment