Data informed growth

Talk given to my team at Grinta (ex La Centrale du Sport).

Transcript

1. Data
   driven informed
   growth
   

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2. “
   Without data,
   you’re just another person
   with an opinion.
   Edwards Deming
   

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3. A little story
   Any resemblance to actual persons, living or dead, or actual events is purely coincidental.
   *
   *
   

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5. Guys, could
   you add these 3
   small lines of JS
   code in the
   header of our
   web app?
   

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6. This will allow
   us to use
   {{ insert the
   latest trendy
   analytics tool
   here }}
   

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7. Sure!
   

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8. 6 months later
   

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10. Worse…
    

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13. You are screwed
    

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14. What is Segment?
    

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15. Collect data once
    

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16. Using
    a single API
    

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17. Integrate 200+
    tools with
    the flip
    of a switch
    

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18. Segment is not
    An analytics tool

    A competitor of GA, Kiss, or others

    There is no data analytics whatsoever

    It’s not a tag manager neither
    

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21. Wants more?
    

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22. Two way data-binding
    

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25. Data tracking 101
    

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26. Identify Track
    Who are your users? What are they doing?
    

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27. What events
    should I track?
    

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28. What do you want to learn?
    (or what you don’t know?)
    

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29. It’s KPIs you want, not events
    It’s people you want, not hits
    

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30. Start with the KPIs
    you want to track
    Then find events
    you need to calculate them
    

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31. What’s a 

    data tracking plan?
    

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32. A stupid spreadsheet
    

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33. A stupid spreadsheet
    Event name | Why | Properties | Location
    

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34. Why create a
    tracking plan?
    

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35. Encourage the team to think about the unknowns in
    the business or customer base and how to answer
    those unknowns.
    It’ll help both set metrics-driven goals and list
    assumptions that need to be invalidated.
    Align everyone behind using the data later to
    provide a thorough retrospective, as well as to
    inform future decision making.
    

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36. Some fun
    with Segment
    

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