Data informed growth

Talk given to my team at Grinta (ex La Centrale du Sport).

Transcript

1. Data driven informed growth
2. “ Without data, you’re just another person with an opinion. Edwards Deming
3. A little story Any resemblance to actual persons, living or dead, or actual events is purely coincidental. * *
5. Guys, could you add these 3 small lines of JS code in the header of our web app?
6. This will allow us to use {{ insert the latest trendy analytics tool here }}
7. Sure!
8. 6 months later
10. Worse…
13. You are screwed
14. What is Segment?
15. Collect data once
16. Using a single API
17. Integrate 200+ tools with the flip of a switch
18. Segment is not An analytics tool
 A competitor of GA, Kiss, or others
 There is no data analytics whatsoever
 It’s not a tag manager neither
21. Wants more?
22. Two way data-binding
25. Data tracking 101
26. Identify Track Who are your users? What are they doing?
27. What events should I track?
28. What do you want to learn? (or what you don’t know?)
29. It’s KPIs you want, not events It’s people you want, not hits
30. Start with the KPIs you want to track Then find events you need to calculate them
31. What’s a 
 data tracking plan?
32. A stupid spreadsheet
33. A stupid spreadsheet Event name | Why | Properties | Location
34. Why create a tracking plan?
35. Encourage the team to think about the unknowns in the business or customer base and how to answer those unknowns. It’ll help both set metrics-driven goals and list assumptions that need to be invalidated. Align everyone behind using the data later to provide a thorough retrospective, as well as to inform future decision making.
36. Some fun with Segment