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Product culture

Product culture

A presentation given to a company shifting its culture from being sales driven to product driven.

Mehdi Lahmam B.

July 06, 2020
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Transcript

  1. My focus is on the unique issues and challenges associated

    with building technology-powered products, services, and experiences.
  2. Nothing else much matters until you can come up with

    a strong product that meets the needs of an initial market.
  3. We need to discover the product to be built, and

    we need to deliver that product to market.
  4. So, we use prototypes to conduct rapid experiments in product

    discovery, and then in delivery, we build and release products in hopes of achieving product/market fit, which is a key step on the way to delivering on the company’s product vision.
  5. A roadmap administrator : The PM call a meeting with

    all the stakeholders in the room and then let them fight it out .
  6. Key contributions Deep knowledge of the Customer Deep knowledge of

    the data Deep knowledge of the business Deep knowledge of the market and industry
  7. Jane Manning of Google Lea Hickman of Adobe Alex Pressland

    of the BBC Martina Lauchengco of Microsoft Kate Arnold of Netflix Camille Hearst of Apple
  8. Key results need to be quantitative/measurable. Key results should be

    a measure of business results, not output or tasks.
  9. Will the customer buy this, or choose to use it?

    (Value risk) Can the user figure out how to use it? (Usability risk) Can we build it? (Feasibility risk) Does this solution work for our business? (Business viability risk)
  10. we can’t count on our customers (or our exec- utives

    or stakeholders) to tell us what to build.
  11. “No customer ever asked Amazon to create the Prime membership

    program.” — Jeff Bezos, 2017 Shareholder Letter
  12. We expect that many of our ideas won’t work out,

    and the ones that do will require several iterations.
  13. Our goal in discovery is to validate our ideas the

    fastest, cheapest way possible.