Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Product culture

Product culture

A presentation given to a company shifting its culture from being sales driven to product driven.

Mehdi Lahmam B.

July 06, 2020
Tweet

More Decks by Mehdi Lahmam B.

Other Decks in Technology

Transcript

  1. Mehdi Lahmam — Grinta
    Product tactics

    View Slide

  2. Disclaimer

    View Slide

  3. Agenda

    View Slide

  4. View Slide

  5. Lessons from top tech
    companies

    View Slide

  6. Technology-Powered Products
    and Services


    View Slide

  7. My focus is on the unique issues and
    challenges associated with building
    technology-powered products, services, and
    experiences.

    View Slide

  8. Race to Product/Market fit

    View Slide

  9. Startups
    Growth stage
    Entreprise

    View Slide

  10. Nothing else much matters until you
    can come up with a strong product that
    meets the needs of an initial market.

    View Slide

  11. Root causes of failed products

    View Slide

  12. View Slide

  13. Top problems

    View Slide

  14. Source of ideas

    View Slide

  15. Business cases

    View Slide

  16. Role of Product Management

    View Slide

  17. Role of Product Design

    View Slide

  18. Engineering gets brought in
    way too late

    View Slide

  19. Half of Agile

    View Slide

  20. Customer validation happens
    way too late

    View Slide

  21. Product Roadmaps

    View Slide

  22. The 2 inconvenient truths about
    products

    View Slide

  23. Half of the ideas won't work

    View Slide

  24. Valuable ideas takes several
    iterations to deliver business value

    View Slide

  25. Resistance is futile

    View Slide

  26. The real difference is how to deal
    with these truths.

    View Slide

  27. Strong vs weak teams

    View Slide

  28. No silver bullet

    View Slide

  29. Lean et Agile sont aux startups
    ce que le régime Dukan est à la
    nutrition

    View Slide

  30. Best product teams principles

    View Slide

  31. Risks are tackled upfront rather
    than at the end

    View Slide

  32. Products are defined and
    designed collaboratively rather
    than sequentially

    View Slide

  33. It’s all about solving problems,
    not implementing features

    View Slide

  34. Key concepts

    View Slide

  35. Holistic Product

    View Slide

  36. View Slide

  37. Discovery and Delivery

    View Slide

  38. Are we building the right product
    and are we building the product
    right?

    View Slide

  39. We need to discover the product to
    be built, and we need to deliver that
    product to market.

    View Slide

  40. View Slide

  41. Product Vision

    View Slide

  42. So, we use prototypes to conduct rapid experiments in
    product discovery, and then in delivery, we build and
    release products in hopes of achieving product/market
    fit, which is a key step on the way to delivering on the
    company’s product vision.

    View Slide

  43. The Right People

    View Slide

  44. “We need teams of missionaries, not teams
    of mercenaries.”
    — John Doerr

    View Slide

  45. It works.

    View Slide

  46. Product Manager

    View Slide

  47. Product Manager
    Weak

    View Slide

  48. A backlog administrator :
    The PM escalate every issue and
    decision up to the CEO

    View Slide

  49. A roadmap administrator :
    The PM call a meeting with all the
    stakeholders in the room and then
    let them fight it out .

    View Slide

  50. Product Manager
    Strong

    View Slide

  51. Do his or her job

    View Slide

  52. Key contributions
    Deep knowledge of the Customer
    Deep knowledge of the data
    Deep knowledge of the business
    Deep knowledge of the market and industry

    View Slide

  53. Jane Manning of Google
    Lea Hickman of Adobe
    Alex Pressland of the BBC
    Martina Lauchengco of Microsoft
    Kate Arnold of Netflix
    Camille Hearst of Apple

    View Slide

  54. Product Designer

    View Slide

  55. Key contributions
    Product Discovery
    Holistic User Experience Design
    Prorotyping
    User Testing
    Interaction and Visual Design

    View Slide

  56. The Right Product

    View Slide

  57. Product Roadmaps

    View Slide

  58. Product Vision

    View Slide

  59. Product Objectives

    View Slide

  60. OKR technique

    View Slide

  61. Objectives should be qualitative

    View Slide

  62. Key results need to be quantitative/measurable.
    Key results should be a measure of business
    results, not output or tasks.

    View Slide

  63. The Right Process

    View Slide

  64. Product Discovery

    View Slide

  65. Will the customer buy this, or choose to use it? (Value risk)
    Can the user figure out how to use it? (Usability risk)
    Can we build it? (Feasibility risk)
    Does this solution work for our business? (Business viability risk)

    View Slide

  66. Product Discovery principles

    View Slide

  67. we can’t count on our customers
    (or our exec- utives or stakeholders)
    to tell us what to build.

    View Slide

  68. “No customer ever asked Amazon to create
    the Prime membership program.”
    — Jeff Bezos, 2017 Shareholder Letter

    View Slide

  69. The most important thing is to
    establish compelling value.

    View Slide

  70. We expect that many of our ideas
    won’t work out, and the ones that
    do will require several iterations.

    View Slide

  71. “The most important thing is to know what
    you can’t know.”
    — Marc Andreessen

    View Slide

  72. We must validate our ideas on
    real users and customers.

    View Slide

  73. Our goal in discovery is to
    validate our ideas the fastest,
    cheapest way possible.

    View Slide

  74. We need to validate the feasibility
    of our ideas during discovery,
    not after.

    View Slide

  75. We need to validate the business
    viability of our ideas during
    discovery, not after.

    View Slide

  76. Product Discovery techniques

    View Slide

  77. Cf. Notion

    View Slide

  78. Customer 💌

    View Slide

  79. The Right Culture

    View Slide

  80. Weak vs Strong teams

    View Slide

  81. View Slide