Design in 30 Minutes

Transcript

1. EVERYTHING* YOU NEED TO KNOW ABOUT VISUAL DESIGN * PROBABLY NOT TRUE
2. (VERY) BASIC TYPOGRAPHY
3. A SERIF TYPEFACE Times, Palatino, Caslon, Capita
4. A SERIF TYPEFACE Times, Palatino, Caslon, Capita
5. A SANS-SERIF TYPEFACE AaBbCc Helvetica, Arial, Myriad, Proxima Nova
6. WHEN TO USE ONE OVER THE OTHER... TO CONVEY A CERTAIN LOOK MEDIA TYPE THE SIZE OF THE TEXT
7. LEADING Distinctively negotiate emerging alignments and value-added action items. Credibly drive clicks-and-mortar human capital whereas corporate internal or "organic" sources. Competently optimize multidisciplinary e-services whereas intermandated core competencies. Quickly build state of the art best practices through seamless ROI. Authoritatively network tactical interfaces whereas technically sound information. Enthusiastically restore customer directed vortals for innovative e-services. Completely maintain competitive ideas and accurate scenarios. Distinctively negotiate emerging alignments and value-added action items. Credibly drive clicks-and-mortar human capital whereas corporate internal or "organic" sources. Competently optimize multidisciplinary e-services whereas intermandated core competencies. Authoritatively network tactical interfaces whereas technically sound information.
8. TRACKING Credibly communicate proactive customer service with an expanded array of collaboration. Completely utilize distinctive methodologies and professional models. Interactively drive tactical meta-services before high standards in content. C r e d i b l y c o m m u n i c a t e p r o a c t i v e c u s t o m e r s e r v i c e w i t h a n e x p a n d e d a r r a y o f c o l l a b o r a t i o n . C o m p l e t e l y u t i l i z e d i s t i n c t i v e m e t h o d o l o g i e s a n d p r o f e s s i o n a l m o d e l s . I n t e r a c t i v e l y d r i v e t a c t i c a l m e t a - s e r v i c e s b e f o r e h i g h s t a n d a r d s i n c o n t e n t . Credibly communicate proactive customer service with an expanded array of collaboration. Completely utilize distinctive methodologies and professional models. Interactively drive tactical meta-services before high standards in content.
9. (A FEW) BASIC DESIGN PRINCIPLES
10. HTTP://PROQUEST.SAFARIBOOKSONLINE.COM
11. CONTRAST REPETITION ALIGNMENT PROXIMITY
12. CONTRAST Avoid elements on the page that are merely similar. If the elements are not the same, make them very different.
13. GOOD USE OF CONTRAST Distinctively negotiate emerging alignments and value-added action items. Credibly drive clicks-and-mortar human capital whereas corporate internal or "organic" sources. Competently optimize multidisciplinary e-services whereas intermandated core competencies. Not enough contrast Distinctively negotiate emerging alignments and value-added action items. Credibly drive clicks-and-mortar human capital whereas corporate internal or "organic" sources. Competently optimize multidisciplinary e-services whereas intermandated core competencies. THIS IS GOOD TOO Distinctively negotiate emerging alignments and value-added action items. Credibly drive clicks-and-mortar human capital whereas corporate internal or "organic" sources. Competently optimize multidisciplinary e-services whereas intermandated core competencies.
14. REPETITION Repeat visual elements of the design throughout the piece. ! This can include colors, shapes, line weights, fonts, graphic concepts, etc...
17. ALIGNMENT Nothing should be placed on the page arbitrarily. ! Every element should have some visual connection with another element on the page.
19. PROXIMITY Don’t create relationships with elements that don’t belong together ! Items relating to each other should be grouped together
20. THE (MY) RULES
21. KEEP IT SIMPLE
23. BE DELIBERATE
24. BECAUSE YOU CAN... DOESN’T MEAN YOU SHOULD
25. USE WITH CAUTION
26. DO NOT UNDERLINE ANYTHING except for hyperlinks
27. KEEP YOUR DROP SHADOWS IN CHECK
28. BE CAREFUL WITH DECORATIVE TYPEFACES (by careful I mean avoid, unless there is a very good reason)
29. this includes Papryus and Comic Sans as well as Curlz
30. BE CAREFUL WHEN USING
 ALL CAPS
31. THIS IS OKAY THIS IS NOT PROFESSIONALLY INNOVATE VIRTUAL FUNCTIONALITIES THROUGH FOCUSED INFORMATION. EFFICIENTLY ORCHESTRATE EFFECTIVE SERVICES WITHOUT FULLY RESEARCHED CONTENT. CREDIBLY MYOCARDINATE TURNKEY PORTALS BEFORE CLIENT-FOCUSED CATALYSTS FOR CHANGE. COMPLETELY ENABLE ENTERPRISE E-BUSINESS AND CROSS-MEDIA E-TAILERS. PHOSFLUORESCENTLY. ! RESULTS. AUTHORITATIVELY E-ENABLE ECONOMICALLY SOUND LEADERSHIP SKILLS RATHER THAN QUALITY MINDSHARE. GLOBALLY INCENTIVIZE TEAM DRIVEN INFOMEDIARIES AND EMPOWERED PROCESSES. PROFESSIONALLY UTILIZE GRANULAR SOLUTIONS WHEREAS LONG-TERM HIGH-IMPACT RESOURCES. PROFESSIONALLY EMBRACE COLLABORATIVE CHANNELS WITH E-BUSINESS INTELLECTUAL CAPITAL. COMPELLINGLY FABRICATE TACTICAL.
32. LIMIT THE NUMBER OF FONTS
33. Using Two Different Font Families is Usually Acceptable Economically sound leadership skills rather than quality mindshare. Globally incentivize team driven infomediaries and empowered processes. Professionally utilize granular solutions whereas long-term high- impact resources. Professionally embrace collaborative channels with e-business intellectual capital.! ! Subhead goes here! Seamlessly monetize performance based manufactured products vis- a-vis resource sucking e-tailers. Credibly streamline equity invested portals and viral meta- services. Synergistically aggregate strategic e-markets via e-business schemas. Monotonectally repurpose mission-critical materials through bleeding-edge e-tailers. Compellingly synthesize performance based technologies vis-a-vis diverse internal or "organic" sources. More Than Two Looks Like a Mistake Economically sound leadership skills rather than quality mindshare. Globally incentivize team driven infomediaries and empowered processes. Professionally utilize granular solutions whereas long-term high- impact resources. Professionally embrace collaborative channels with e-business intellectual capital. Compellingly fabricate tactical.! ! Subhead goes here! Seamlessly monetize performance based manufactured products vis- a-vis resource sucking e-tailers. Credibly streamline equity invested portals and viral meta- services. Synergistically aggregate strategic e-markets via e-business schemas. Monotonectally repurpose mission-critical materials through bleeding-edge e-tailers. Compellingly synthesize performance based technologies vis-a-vis diverse internal or "organic" sources. It is Fine to Use Only One Font Family Economically sound leadership skills rather than quality mindshare. Globally incentivize team driven infomediaries and empowered processes. Professionally utilize granular solutions whereas long- term high-impact resources. Professionally embrace collaborative channels with e-business intellectual capital. Compellingly fabricate tactical. ! Subhead goes here Seamlessly monetize performance based manufactured products vis-a- vis resource sucking e-tailers. Credibly streamline equity invested portals and viral meta-services. Synergistically aggregate strategic e- markets via e-business schemas. Monotonectally repurpose mission- critical materials through bleeding- edge e-tailers. Compellingly synthesize performance based technologies vis-a-vis diverse internal or "organic" sources.
34. KEEP IT SIMPLE (this one is worth repeating)
35. BAD DESIGN IS IMPORTANT
36. HTTP://JUSTCREATIVE.COM/2007/12/06/BAD-GRAPHIC-DESIGN/
37. QUIZ
43. QUESTIONS?