Punk Rock Dev: Case study & marketing

From the Vienna.html meetup – http://viennahtml.github.io/

Notes on Dražen’s web development portfolio website - PunkrockDev.com - e.g. tios on how to use gulp for image optimization; cloudshare for HTTPS (for custom domains on GitHub Pages) and Google AdWords tweaks to get traffic and more.

Transcript

1. Punk Rock Dev Case study and marketing tricks
2. Web Development Portfolio • Site & code • https://punkrockdev.com/ • https://github.com/punkrockdev/punkro ckdev.github.io • Jekyll + GH Pages • Formspree + Mailgun contact form • Performance • CloudFlare free CDN + HTTPS • Gulp for image optimisation • Design • DIY, responsive • https://css-tricks.com/dont-overthink-it- grids/
3. Google AdWords
4. Next steps • Improve the ad • Telepathy • Cold vs. warm leads • Exploration vs. purchasing state of mind • Special landing page • Solve a (part of the) customer’s problem • Interesting article, video, book, … • Offer a newsletter subscription to stay in touch • Build a relationship over the newsletter • Trust first, sales later
5. Free money!!! • AdWords coupons for Austria • You pay 25 € and get 75 € extra • Nice start for experimentation • http://bit.ly/punkrockdev-freemoney
6. Thank you! Dražen Lučanin @metakermit Punk Rock Dev @punkrockdev “From the Notebook by Punk Rock Dev” startup tips &tricks newsletter http://bit.ly/punkrockdev