Punk Rock Dev: Case study & marketing

Punk Rock Dev: Case study & marketing

From the Vienna.html meetup – http://viennahtml.github.io/

Notes on Dražen’s web development portfolio website - PunkrockDev.com - e.g. tios on how to use gulp for image optimization; cloudshare for HTTPS (for custom domains on GitHub Pages) and Google AdWords tweaks to get traffic and more.

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Dražen Lučanin

November 22, 2016
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  1. 2.

    Web Development Portfolio • Site & code • https://punkrockdev.com/ •

    https://github.com/punkrockdev/punkro ckdev.github.io • Jekyll + GH Pages • Formspree + Mailgun contact form • Performance • CloudFlare free CDN + HTTPS • Gulp for image optimisation • Design • DIY, responsive • https://css-tricks.com/dont-overthink-it- grids/
  2. 4.

    Next steps • Improve the ad • Telepathy • Cold

    vs. warm leads • Exploration vs. purchasing state of mind • Special landing page • Solve a (part of the) customer’s problem • Interesting article, video, book, … • Offer a newsletter subscription to stay in touch • Build a relationship over the newsletter • Trust first, sales later
  3. 5.

    Free money!!! • AdWords coupons for Austria • You pay

    25 € and get 75 € extra • Nice start for experimentation • http://bit.ly/punkrockdev-freemoney
  4. 6.

    Thank you! Dražen Lučanin @metakermit Punk Rock Dev @punkrockdev “From

    the Notebook by Punk Rock Dev” startup tips &tricks newsletter http://bit.ly/punkrockdev