● Funding a project by raising small amounts of money from many people
● In short:
○ You present your idea (or better) prototype – using video, images, text, demos…
○ You ask people to pledge financial support to back your project
○ In return they get something – “perks”, often the actual product once it’s finished
● Goals
○ Fixed – unless the campaign reaches a necessary amount, everything is returned
○ Flexible you keep the amount and are responsible for delivering, no matter the amount
● Most popular platforms:
○ Kickstarter
○ IndieGoGo
● Other models exist
○ crowd investment (Conda)
○ local variants (Croinvest, Startnext)
What is crowdfunding?