sound of music

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April 16, 2012
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sound of music

experiment

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mhj

April 16, 2012
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Transcript

  1. THE SOUND OF MUSIC THAT MOMENT OF ANTICIPATION BEFORE CONNECTING

    ON A PHONE CALL. HOW IMPORTANT IS IT IN CREATING/REDUCING STRESS?
  2. THE EXPERIMENT Reached out to three people who work in

    sales and frequently have to make cold-calls over a weekend with their cell phones. Enabled their phones to play classical music for 30 seconds to 1 minute and then connected them to the recipient without a ringing tone. A total of 28 phone calls were made. Segments ranged from the Lacrimosa from “Requiem” and “Turkish March” both by Mozart. Results: 1. The participants felt less stressed about cold-calling people. It reduced their anxiety and they felt less upset at being turned down. Motivated them to keep calling. They ultimately “made” more calls. 2. Users self-reported that classical music in particular cleared their mind and enabled them to focus on the conversation they were planning to have. This might be a placebo-type effect. People feel “smarter” when they do things the bourgeoisie do. 3. One participant mentioned they tried to play music in the shower because it reduced stress before the start of the day.