Storytelling on Social Media

Transcript

1. LET ME TELL YOU A STORY. narrative.ly @missanabeem @NarrativelyNY
3. We all know it – Facebook is the third largest country, you are what you tweet and people care more about posting pictures of a wedding on Instagram than about being at the wedding.
4. And it’s not just weddings.
5. But no matter how much things have changed since social media was introduced, communications is still about access to two commodities: TIME & ATTENTION
6. As a longform storytelling platform, what Narratively asks for is: This is possibly scarcest resource ever. time time to read time to read long articles time to read long articles online
7. How can we get readers to know and care about Narratively? Strategy goals: Awareness Engagement
8. With great stories AND social media. With great stories ON social media.
9. helpful useful timely informative relevant practical actionable generous credible brief entertaining fun occasionally funny @sree (follow for great tips) says these are the ingredient of social media success:
10. Plus (I add): We use our social media feed as a separate storytelling medium where we build context and conversations around our stories. READY TO SHARE (And share dinosaur pictures. #win)
11. Our (current) social media mix: pinterest.com/Narratively facebook.com/NarrativelyNY twitter.com/NarrativelyNY youtube.com/Narratively instagram.com/NarrativelyNY NarrativelyNY
12. We position ourself as a go-to account for people who are interested in our world: #storytelling, #longform, #humans, #NewYork. We treat our social media accounts as if Narratively were a person. We post what this “Narratively-person” would like, share, say. (and #bodegacats—within reason.)
13. We measure our social media success according to two metrics: 1. Reach — how many people are we talking to, or are talking about us. 2. Engagement — how many people are talking to us, and how much.
14. REACH More than about the number of followers, we care about influential followers: our reach depends on the number followers our followers have. We cherish our influential followers and give them special attention...
15. ..but we show our love to our others followers: (Ben knew about the dinosaur in Queens! #followerWin)
16. ENGAGEMENT What is even better than influential followers, are engaged followers. Interactions with your audience is where the potential of social media lies — we love that we can have conversations with our audience, and we keep it going.
17. It’s not always good. Sometimes our readers critique Narratively via social media. We take those posts even more seriously, and always address them immediately. In certain cases, we follow up personally. Me or someone else from Narratively contacts the person directly to discuss their feedback.
18. We reply to comments, interact with our follower’s posts and involve our audience by soliciting them to share content with us asking their opinion on our stories.
19. Narratively has weekly themes, which we carry forward in our social media.
20. Facebook cover (Survivors) Twitter cover (Fitting in)
21. Pinterest (Nostalgic for NY) Spotify (Drinking Buddies)
22. Pinterest (Personal Histories) Youtube
23. We also crosspost and share interesting material related to the theme. With the occasional kitten.
24. CREATE—a social media persona reflecting Narratively’s personality; SHARE—content to make the interaction with social media worth per se; INTERACT—with the audience, encouraging participation; UPDATE—the media mix, the type of posts, not just the posts; EXPERIMENT—always.
25. Tell a story SO people listen. Get people to listen SO you can tell a story.
26. THANK YOU Annalisa Merelli | @missanabeem | lascrittoria.com