audiences, it will help you achieve your organisa+on’s goals • Because you are already controlling your message anyway, even if you’re not aware of it • Because your opponents are doing it Why build a comms machine at all?
Stories that, to date, have not been well covered: • Vital context: Migrants in Greece are not a monolithic group • Big-‐picture solu+ons to the humanitarian crisis • Posi+ve stories: Daily lives of migrants in Greece (as opposed to vic+m stories)
• Understand what’s being wri_en and discussed about migra+on in Greece • Find out who the inﬂuencers are, and whether they are poten+al allies or opponents. Capture their contact details • Feed this informa+on back into your produc+on and distribu+on work
fresh angle Learn the landscape Use a unique format Be clear about your objec+ve Use today’s distribu+on tools Cul+vate your contacts Consider interna+onal media outreach Use today’s monitoring tools Check back on your objec+ve