Tarsil.pk - Pitch Deck

Tarsil.pk helps businesses run, track, and scale their field operations—digitally and efficiently.

Transcript

1. Tarsil Systems (Pvt.) Ltd. MUHAMMAD NAEEM SATTAR N A E E M @ T A R S I L . P K 1 0 T H F E B 2 0 2 6 The Field-Ops OS for MENAP Digitizing last-mile workforce for MSMEs across Pakistan and GCC
2. PROBLEM MSMEs lose revenue daily because field operations run on paper + WhatsApp. This inefficiency cripples 30M+ SMEs across MENAP. •2.5 hours lost per worker/day → wasted labor •20% fewer deliveries → lost revenue •8% extra fuel → margin erosion •Manual reconciliation → leakage + delayed cash
3. OUR PRODUCT 1. Rider App 2. Manager Cloud Console Offline-first — built for emerging markets WhatsApp integrated — business communication native
4. SOLUTION • Real-time tracking ensures timely and 20% more deliveries. • WhatsApp automation eradicate 100% of revenue leakages. • Automation reduces 88% back-office costs. • Optimized route planning reduces 8% of fuel cost. • Boosts cash recoveries by 30%. ERP + Field Execution + WhatsApp + Cash Control — in one system
5. BUSINESS MODEL Subscription $15 per user/month Upselling Premium Add-ons: Finance Module: $4 per month Production Module: $4 per month Cross selling: WhatsApp: $0.001 per notification Upcoming: Finance Module $15 per month Production Module $15 per month WhatsApp Integration $0.001 per notification Customer App Advertisement Digital Payments Aggregator Revenue Payroll Module $15 per month AI Predictive Analytics Inclusive
6. SOCIAL IMPACT Optimized Routes for 362 Companies (Avg. 3 Drivers Each) Saved 176,970 Liters of Fuel Annually Reduced 378 Metric Tons of CO₂ Emissions Per Year Equivalent to Planting 17,100 Trees Like Removing 108 Cars from the Road for a Year Added back 1Million+ productive man hours Smarter Routes, Bigger Impact. Every SME digitized = fuel & time saved, trees protected, families empowered.
7. FUNDING ASK We are seeking seed fund $800K to reach $1M ARR by onboarding 2K companies in 18 months. Product + AI 35% Market expansion (Dubai entity, enterprise sales)20% Funds will be allocated to: Sales & Partnerships (Pakistan + UAE) 35% Infra + support — 10%
8. TRACTION $20K $6.9K $4K $1.7K 2021 2022 2023 2024 $78K+ in total revenue 375 paid companies from 69 cities, UAE+KSA ~1000 daily active field workers ~1M PKR in monthly recurring revenue AARPU: $120 CLV: $360 CAC: $73 CLV:CAC= 4.9x Payback period: ~2.4 months Gross margin: ~85% SaaS blended projection "In 2024, we boosted our annual growth from 1.7X to nearly 3X by refining our digital ad targeting strategy."
9. 30M+ SMEs in MENAP run field teams. Digitization has started — but field ops remain manual. Serviceable wedge: Delivery, distribution, field services MSMEs Starting with diaspora heavy categories first MARKET Pakistan UAE KSA MENAP → → →
10. COMPETITION Tarsil SAP Quickbooks DigiKhata Offline Ready + Field Cash + WhatsApp Micro & Small Businesses Focused Low Cost (~$15/u/m) Field Ops OS Automation
11. COMPETITIVE ADVANTAGES •Niche Targeting: Untapped Micro Businesses with field operations. •Offline & Off-Grid capabilities, rare feature especially beneficial for Pakistan like cultures •Recipient digital signatures as Proof-of-Delivery •SMS / WhatsApp notifications helps boost recoveries by 33%. •Premium modules like Finance, and Production to make it all in one solution •Localized with Regional Languages, best for Pakistan and Arab countries •Voice based Search help novice field staff in their operations
12. ROADMAP
13. FINANCIAL PROJECTIONS Pre-Seed brings Tarsil to operating profitability in 2027, with $1M in ARR and 74% Operating Margin. $6,782 $19,547 $130,260 $620,288 $2,580,397 $6,424 $17,461 $259,025 $500,768 $671,427 358 2086 0 119519 1908970 $- $500,000 $1,000,000 $1,500,000 $2,000,000 $2,500,000 $3,000,000 2023 2024 2025 2026 2027 Financial Projections Revenue Expense Gross Profit
14. M. Naeem Sattar 48, MCS Product Leader 20+ years in ERP development. Ex CTO Checkin.pk, COMSDEV Khurram Butt 42, BS Chief Executive Officer 18+ years in field operations. Ex Ericsson, Warid-Tel Uzair Wasif 26, BSCS CTO 10+ years of cloud development. Ex ITGenes, Techrain Shoaib Muneeb 28, BSIT CMO 8+ years of digital marketing experience FOUNDING TEAM
15. DELIVER SMARTER. GROW FASTER. GO GLOBAL. ▪ Ask: $800K Pre-Seed ▪ Goal: Reach $1M ARR in 18 months ▪ Target: $1M ARR by 2027 ▪ Customers: 365 companies | 69 cities To make Tarsil Pakistan’s first SaaS Unicorn — enabling millions of micro & small businesses across developing countries to deliver more.
16. THANK YOU Tarsil Systems (Pvt.) Ltd. 5th Floor, Arfa Software Technology Park, Lahore. +92 30 111 29 555 info@tarsil.pk https://tarsil.pk HELPING SLIDES BELOW
17. PROJECTIONS – ANNX-1 Pre-seed funding will help Tarsil to reach $1M ARR in 40 months, with 74% operating margin.
18. FEATURED CUSTOMERS IN 2025 PIPELINE ▪ Contacted by Nestle Water, Pakistan, in Jan - 2025 ▪ Demo session – Done ▪ Pre-proposal Requirement Analysis Session - Done ▪ Gap Analysis Session – Done ▪ Proposal – Done ▪ Proposal Review – Under process ▪ Contacted by Pak-Post, Lahore Directorate in Feb - 2024 ▪ Demo session – Done ▪ Requirement Analysis Session - Done ▪ Mutually agreed features for Pilot Run - Done ▪ Successful Pilot Run - Done ▪ Waiting for the tender to open by Pak Post Pakistan Post
19. PAKISTAN POST PILOT SUCCESS VIDEO Video Link: https://www.youtube.com/watch?v=5SNzq0UzfYo
20. PROCESS – ANNX-2
21. GTM STRATEGY: INBOUND ▪ Channels: Social media, SEO, Referrals, strategic partnerships ▪ Customer Acquisition: 14-day free trial, seamless onboarding ▪ Product Differentiation: Offline functionality, Untapped Micro businesses focused, Inclusive strategy (integrations with competitors). ▪ Geographical Expansion: Focus on local markets with plans for global expansion in phases. ▪ Customer Retention: Dedicated account management, Top notch support, upcoming AI based support bots, loyalty programs, and regular updates.
22. 1. Challenging Market: The field service management space is new but entry of established players can be challenging, our unique approach and proven traction set us apart. 2. Bootstrapped Beginnings: We've grown sustainably with limited resources, proving our resilience and focus. Imagine what we could achieve with the right investment. 3. High Expectations: The rapid pace of innovation demands constant improvement—an exciting challenge we're ready to meet with your support. RISKS
23. TESTIMONIALS
25. IMPACT (ROI-WATER DELIVERY BUSINESS) 1000% Return Over Investment on Tarsil. 1 Business Saves 3 Trees every year. 8% Less Fuel Cost. 16% more Revenue.
26. TAM $28.5B SAM $700M SOM $325M 2.8 million MSMEs in Pakistan are suffering from same challenges in managing their field operations. (SMEDA) 1.3 million MSMEs are initial target of Tarsil, users of Facebook & YouTube, from following industry segments: Telecom(15K), Food & Beverages(37K), Manufacturers & Distributors(450K), Traders & ecommerce(590K), Courier (35K), Milk suppliers(230K). (SMEDA, Bureau of Statistics, Industry Leaders) MARKET The Field Service Management Market size is projected to grow from USD 7.1 billion in 2024 to USD 28.5 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 21.5% during the forecast period (2024 - 2032). ( Market Research Future )
27. COMPETITION