Relationship in DevRel and Branding

This is the slide that uses DevRel/Asia 2020

https://devrel.dev/asia-2020/speakers/goofmint

Transcript

1. PAGE DAY 2017/11/01 # MOONGIFT / 12 Relationship in DevRel and Branding Atsushi, MOONGIFT 1
2. PAGE # MOONGIFT / 50 DAY 2019/02/14 Who am I? 2 @goofmint fb.me/goofmint Atsushi CEO, MOONGIFT Evangelist Community Organize https://www.moongift.jp
3. PAGE DAY 2017/11/01 # MOONGIFT / 12 Brand? 3
4. PAGE # MOONGIFT / 50 DAY 2019/02/14 4
5. PAGE # MOONGIFT / 50 DAY 2019/02/14 Brand 5
6. PAGE # MOONGIFT / 50 DAY 2019/02/14 Brand = Mind share & Trust 6
7. PAGE # MOONGIFT / 50 DAY 2019/02/14 Agenda • What is benefits of brand? • What is value of brand? • What is purpose of brand building? 7
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8. PAGE DAY 2017/11/01 # MOONGIFT / 12 Example 8
9. PAGE DAY 2017/11/01 # MOONGIFT / 12 Brand Ranking 9
10. PAGE DAY 2017/11/01 # MOONGIFT / 12 Brand Ranking 10
11. PAGE DAY 2017/11/01 # MOONGIFT / 12 Brand Ranking 11
12. PAGE DAY 2017/11/01 # MOONGIFT / 12 Brand Ranking 12
13. PAGE DAY 2017/11/01 # MOONGIFT / 12 Brand Ranking 13
14. PAGE DAY 2017/11/01 # MOONGIFT / 12 Brand Ranking 14
15. PAGE DAY 2017/11/01 # MOONGIFT / 12 Benefit? 15
16. / 12 / 12 PAGE DAY 2017/11/01 CONFIDENTIAL / 12 Brand gives you… 1.Decreasing acquired user cost 2.Increasing lifetime value of user 3.Differentiation with your competitors 16
17. PAGE DAY 2017/11/01 # MOONGIFT / 12 Decreasing acquired user cost •Selected your service without any consider •Recommended by friends, co-worker or others 17
18. / 12 / 12 PAGE DAY 2017/11/01 CONFIDENTIAL / 12 Increasing lifetime value of user •Continue to use the service •Don’t switch other brand(service) 18
19. / 12 / 12 PAGE DAY 2017/11/01 CONFIDENTIAL / 12 Differentiation with your competitors •Don't rely on price or features •User protects from clone services 19
20. PAGE DAY 2017/11/01 # MOONGIFT / 12 Purpose? 20
21. PAGE DAY 2017/11/01 # MOONGIFT / 12 Purpose of brand construction? Expected to contribute to revenues 21
22. PAGE DAY 2017/11/01 # MOONGIFT / 12 Purpose of brand construction? Expected to contribute to revenues 22 Satisfaction ⤴ Escape price war
23. PAGE DAY 2017/11/01 # MOONGIFT / 12 Purpose of brand construction? Expected to contribute to revenues 23 Satisfaction ⤴ Escape price war Relationship Get long LTV
24. PAGE DAY 2017/11/01 # MOONGIFT / 12 Purpose of brand construction? Expected to contribute to revenues 24 Satisfaction ⤴ Escape price war Relationship Get long LTV Reputation ✌ Decrease CPA
25. PAGE DAY 2017/11/01 # MOONGIFT / 12 Value? 25
26. PAGE DAY 2017/11/01 # MOONGIFT / 12 Developer vs Company Value = Benefit - Cost 26 Value = Product × Contents × Relations
27. / 12 / 12 PAGE DAY 2017/11/01 CONFIDENTIAL / 12 Developer 27 $POTDJPVT 6ODPOTDJPVT &WFSZ
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31. PAGE DAY 2017/11/01 # MOONGIFT / 12 31 DevRel empowers brand building
32. PAGE DAY 2017/11/01 # MOONGIFT / 12 fascinates developers 32 Value of Contents you want to tell people feels different others The Story that you want to help Information that expands the value of your service
33. PAGE DAY 2017/11/01 # MOONGIFT / 12 Code software 33 Value of Contents Go to venue for user group Get official/unofficial support The experience that Contribute OSS library/Framework Relationships that increase the value of products
34. PAGE DAY 2017/11/01 # MOONGIFT / 12 Contents •Concept •Product story •Document •Design •Blog articles •Demo app •SDK/Library 34 Relations •User community •Q&A •Social media •Hands-on •Hackathon
35. PAGE DAY 2017/11/01 # MOONGIFT / 12 Point 35
36. PAGE DAY 2017/11/01 # MOONGIFT / 12 B2C or B2B 36 Completely different #$ ## $VTUPNFST 6OTQFDJpFE
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37. PAGE DAY 2017/11/01 # MOONGIFT / 12 Brand position Be personally for your developers 37 &OUFSQSJTF 1FSTPOBM 8FC 4NBSUQIPOF 1SPHSBNNFS %#
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38. PAGE DAY 2017/11/01 # MOONGIFT / 12 Trust Trust isn't built in a day 38 Continuity Stability High Reactivity
39. PAGE DAY 2017/11/01 # MOONGIFT / 12 When? 39
40. PAGE DAY 2017/11/01 # MOONGIFT / 12 New Product 40 $POUSJCVUJPO 1SPEVDUJPO
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42. PAGE DAY 2017/11/01 # MOONGIFT / 12 Attention! 42
43. PAGE DAY 2017/11/01 # MOONGIFT / 12 Brand = Accumulation of trust 43
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48. PAGE DAY 2017/11/01 # MOONGIFT / 12 Conclusion 48
49. / 12 / 12 PAGE DAY 2017/11/01 CONFIDENTIAL / 12 Brand = Developer’s Love • Fast pass to access developers • Branding= Product × Contents × Community • Trust lost easy, build it hard 49
50. PAGE # MOONGIFT / 50 DAY 2019/02/14 Thanks & Enjoy Conference! 50 @goofmint fb.me/goofmint