Relationship in DevRel and Branding

This is the slide that uses DevRel/Asia 2020

https://devrel.dev/asia-2020/speakers/goofmint

Transcript

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   Relationship in DevRel and Branding
   Atsushi, MOONGIFT
   1
   

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   DAY 2019/02/14
   Who am I?
   2
   @goofmint
   fb.me/goofmint
   Atsushi
   CEO, MOONGIFT
   Evangelist
   Community
   Organize
   https://www.moongift.jp
   

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   Brand?
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   Brand
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   Brand = Mind share & Trust
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   Agenda
   • What is benefits of brand?
   • What is value of brand?
   • What is purpose of brand
   building?
   7
   *XJMMUBMLBCPVUʜ *%0/`5UBMLBCPVUʜ
   • Branding strategy
   • How to do branding project
   • Branding framework
   

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   Example
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   Brand Ranking
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    Brand Ranking
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    Brand Ranking
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    Brand Ranking
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    Brand Ranking
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    Brand Ranking
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    Benefit?
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    Brand gives you…
    1.Decreasing acquired user cost
    2.Increasing lifetime value of user
    3.Differentiation with your competitors
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    Decreasing acquired user cost
    •Selected your service without any
    consider
    •Recommended by friends, co-worker or
    others
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    Increasing lifetime value of user
    •Continue to use the service
    •Don’t switch other brand(service)
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    Differentiation with your competitors
    •Don't rely on price or features
    •User protects from clone services
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    Purpose?
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    Purpose of brand construction?
    Expected to contribute to revenues
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    Purpose of brand construction?
    Expected to contribute to revenues
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    Satisfaction ⤴
    Escape price war
    

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    Purpose of brand construction?
    Expected to contribute to revenues
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    Satisfaction ⤴
    Escape price war
    Relationship
    Get long LTV
    

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    Purpose of brand construction?
    Expected to contribute to revenues
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    Satisfaction ⤴
    Escape price war
    Relationship
    Get long LTV
    Reputation ✌
    Decrease CPA
    

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    Value?
    25
    

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    Developer vs Company
    Value = Benefit - Cost
    26
    Value = Product × Contents ×
    Relations
    

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    Developer
    27
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    Company
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    .
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    Company
    29
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    DevRel!!
    Company
    

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    DevRel empowers brand building
    

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    fascinates developers
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    Value of Contents
    you want to tell people
    feels different others
    The Story that
    you want to help
    Information that expands the value of your service
    

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    Code software
    33
    Value of Contents
    Go to venue for user group
    Get official/unofficial support
    The experience that
    Contribute OSS library/Framework
    Relationships that increase the value of products
    

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    Contents
    •Concept
    •Product story
    •Document
    •Design
    •Blog articles
    •Demo app
    •SDK/Library
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    Relations
    •User community
    •Q&A
    •Social media
    •Hands-on
    •Hackathon
    

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    Point
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    B2C or B2B
    36
    Completely different
    #$ ##
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    Brand position
    Be personally for your developers
    37
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    Trust
    Trust isn't built in a day
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    Continuity
    Stability High Reactivity
    

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    When?
    39
    

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    New Product
    40
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    Existing Product
    41
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    Attention!
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    Brand = Accumulation of trust
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    $PNQBOZ
    ❤ ❤ ❤
    

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    Conclusion
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    Brand = Developer’s Love
    • Fast pass to access developers
    • Branding= Product × Contents × Community
    • Trust lost easy, build it hard
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    DAY 2019/02/14
    Thanks & Enjoy Conference!
    50
    @goofmint
    fb.me/goofmint
    

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