Getting the UGC You Want: Content Strategy - The Edupunk Way

Peer Learning + Content Strategy = delight. Presented at Confab 2013 in Minneapolis, MN.
Check out the awesome projects folks made! http://www.flickr.com/photos/mozzadrella/sets/72157633955642570/

Transcript

1. GETTING THE UGC YOU WANT VANESSA GENNARELLI @mozzadrella #ugcpunk CONTENT STRATEGY-THE EDUPUNK WAY
2. Wearing HOODIES Loving my YOGA MAT Peer LEARNING 1 2 3 Hi, I’m Vanessa. I<3
3. Peer LEARNING 1
4. Feedback Everyone has Expertise Connecting and Sharing
5. PEER 2 PEER UNIVERSITY 100% user- generated content 67,000 users in 550 courses since 2009 Learning experiments
6. TINY TEAM, BIG MISSION
7. UGC Strategies for 2
8. Shine a light on EXEMPLARY folks *badges.p2pu.org
9. Provide stellar SAMPLE COPY *VerifyApp
10. Sweet INLINE HELP copy *Airbnb
11. Sweet INLINE HELP *Hacker League copy
12. Create SPIFFY RESOURCES *Mailchimp
13. Develop SAFEGUARDS to QA, i.e. community review *SoundCloud
14. Content Strategy + Peer Learning= YOU 3
15. Select 1 TALENT Share with YOUR NEIGHBOR Develop a PLATFORM that touches all of your talents and relies on UGC 1 2 3 Remember Your 3 Talents?
16. Example: project management + babysitting = platform for sharing activities to distract your kids Sketch out the wireframe for the signup flow / asking new users to contribute Which UGC strategies will you use? • Curation • Sample content • In-line help content • Resources • Safeguards and QA YOU HAVE 20 MINS
17. BOOM! You just peer learned.
18. PLEASE, PLEASEY PLEASE TWEET YOUR PROJECT TO #CONFABMN & #UGCPUNK @MOZZADRELLA VANESSA GENNARELLI LET’S KEEP LEARNING @P2PU