Google Analytics @ 102-2 CCSP

Brief introduction to Google Analytics

Transcript

1. Google Analytics MrOrz, 102-2 CCSP
2. Overview All figures and graphs excerpted from https://analyticsacademy.withgoogle.com/course02
7. Reporting All figures and graphs excerpted from https://analyticsacademy.withgoogle.com/course02
8. ྲྀྔ
9. ᙛԼݱگ
10. ٬ኺԿ႔ိ
11. ଞ၇ዎኄ䶯
12. ࣗఆࣄ݅
13. GA 收什什麼
15. 細節請⾒見 https://analyticsacademy.withgoogle.com/course02/unit?unit=3&lesson=2
16. Report Page (Audience Overview) 細節請⾒見 https://analyticsacademy.withgoogle.com/course02/unit?unit=3&lesson=2
17. Configuration
22. Ұݸ໢᜾
    Ұݸ
    USBDLJOH
    DPEF
24. ኺྵ։࢝
25. Collection
26. <script> (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//www.google-analytics.com/analytics.js','ga'); ! ga('create', 'UA-51422609-1', 'test.com'); ga('send', 'pageview'); ! </script> ష౸㑌Ұท
27. <script> (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//www.google-analytics.com/analytics.js','ga'); ! ga('create', 'UA-51422609-1', 'test.com'); ga('send', 'pageview'); ! </script> ష౸㑌Ұท ৽൛
    BOBMZUJDT
28. <script> (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//www.google-analytics.com/analytics.js','ga'); ! ga('create', 'UA-51422609-1', 'test.com'); ga('send', 'pageview'); ! </script> ష౸㑌Ұท ৽൛
    BOBMZUJDT 5SBDLJOH
    DPEF ໢ท໢Ҭ
29. <script> (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//www.google-analytics.com/analytics.js','ga'); ! ga('create', 'UA-51422609-1', 'test.com'); ga('send', 'pageview'); ! </script> ష౸㑌Ұท ৽൛
    BOBMZUJDT ૹग़
    QBHFWJFX
    ࣄ݅ 5SBDLJOH
    DPEF ໢ท໢Ҭ
30. ga('send', 'event', '<Category>', '<Action>', '<Label>', '<Value>'); ه㑚ࣗఆࣄ݅
32. // Send ga events when an element with [data-ga] is clicked. $('body').on('click', '[data-ga]', function(e){ ga('send', 'event', 'button', 'click', $(this).data('ga')); });
33. // Send ga events when an element with [data-ga] is clicked. $('body').on('click', '[data-ga]', function(e){ ga('send', 'event', 'button', 'click', $(this).data('ga')); }); MBCFM
34. // Send ga events when an element with [data-ga] is clicked. $('body').on('click', '[data-ga]', function(e){ ga('send', 'event', 'button', 'click', $(this).data('ga')); }); MBCFM
35. Mixpanel Open Web Analytics Mouseflow Others Google Analytics Academy Web Tracking DevGuides (http://goo.gl/FiFvV) Ref.