Social Media as a Marketing tool

Understanding how social media as a marketing tool work. Key guide on how to run a brand. To run brand successfully next is to keep the deals direct for attracting new customers and making the sales boost.
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Transcript

1. Social Media – as a Marketing Tool
2. Introduction Social media advertising allows you to target and retarget ideal consumers. With sophisticated targeting capabilities, social media platforms like Facebook help you target your ideal buyers, which allows you to drive more relevant traffic to your site. This is the best way to get the most out of your marketing spend.
3. OBJECTIVES Overall Marketing Objective • Lead generation Social Media Objectives: • Brand Awareness & engagement • Increase traffic • Build its reputation • Increase conversation about our brands • Promotion – new/existing products/services • Establish relationships and connections with potential customers who become our fans or followers
4. Process – Social Media as Marketing Tool We need to determine these key points before crafting a B2B social media strategy. • What is our objective from the social media marketing? • Who do we want to reach? • Which channels we would like to use (Facebook, LinkedIn, YouTube, Twitter, Pinterest, etc.)? • What tactics will work best for our audience? • How are we going to manage social media activities?
5. CRITICAL COMPONENTS OF SOCIAL MEDIA – AS A MARKETING TOOL 1. Audience Identification 2. Community Identification 3. Social Media Monitoring 4. Editorial Development 5. Content Marketing 6. Website Reporting and Analysis
6. CRITICAL COMPONENTS of Social media Marketing Program TEAM's Feedback Audience Identification Customers, Potiential Customers/Clients, Marketing, Media, PR firms, Influencers Community Identification LinkedIn active participation Twitter Facebook Google plus for google ranking Youtube SlideShare We need to get active on this asap Social Media Monitoring We have a Monthly Marketing Dashboard Key Performance Indicators Content Marketing Quality content is the foundation for all of our ongoing SEO and social media programs. very crucial for overall social media/online marketing strategy Expert Content White papers Priority Case studies Blog posts Infographics Corporate videos Product/brand stories E-Newsletters E-Books Presentations/PDFs Editorial Development Content Tone = Humanize Wavetec Monthly Editorial Website Reporting and Analysis Ongoing reporting analysis of key website visitor metrics, search engine and social media metrics, and performance of content and tactics Link to the document
7. Estimated Action Plan for Social Media ACTION PLAN FOR SOCIAL MEDIA Content Plan for Social Media Lunch of Content No. of Times it will be promoted No. of posts we can generate/month LinkedIn Facebook Twitter Google Plus INSTITUTIONAL CONTENT Case Studies 2 per month 2 times 2*2=4 yes yes yes yes Paid Pr 2 per month 1 times 2 yes yes yes yes White papers 1 per month 2 times 2 yes yes yes yes Blogs/articles 6 per month 2 times 18 yes yes yes yes News Releases 2 per month 2 times 4 yes yes yes yes E-Newsletter 1 per month 4 times 4 yes yes yes yes Website Links 2 per month 1 time 2 yes yes yes no BANNERS HR/Careers 2 per month 1 time 2 yes yes yes No Big moments/Events images/Collage/Lett ered Quotes 4 per month/1 per week 1 time 4 yes yes yes No Product specific/ How-to Images 2 per month 1 time 2 yes yes yes yes Infographics 4 per month 2 times 8 yes yes yes yes Promotional (cases) 2 per month for each 1 time for each 2 yes yes yes yes Client Testimonials 1 per month 2 times 2 yes yes yes yes Random Content Quotes 4 per month 1 time 4 yes yes yes No Greetings depends 1 time yes yes yes No Stats from research 8 per month 1 time 8 yes yes yes No 66 Document here Frequency of Posts (7 days a week) 66/30 = 2 posts per month
8. Content Plan for LinkedIn Week 1 Week 2 Week 3 Week 4 Week 5 Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 1 Day 2 1 Cases 2 Articles 3 Paid PR 4 News Release 5 E- Newslette r 6 Website links 7 HR/Career 8 Employee s/Events images/C ollage 9 Product specific 10 Infographi cs 11 Promotio nal (cases) 12 Client Testimoni als 13 Quotes 14 Greetings 15 Stats from research
9. Action Plan for Social Media • The real value is found in posts that drive traffic to our website not on other’s. • We need to make link posts the focus of our posting strategy. • Include a well-crafted call to action that supports that goal to get people to click and go to our blog or website landing pages.
10. SOCIAL MEDIA GOALS
11. Example How We plan Brands Goal 1. Specific: Considering our main goal i.e. Brand Awareness, Implementing a new social media messaging process which will be SEO friendly to cater search engines that has begun to incorporate social signals (Facebook likes, retweets so on) to inform their search results. 2. Measurable: Firmly follow the content plan for social media which will help us increase our posting and content sharing (depends on availability of content) which in return will increase impressions, followers/fans, clicks, total engagement, average engagement per post/tweet and web traffic to help us reach an incremental audience with our website content and value proposition. 3. Realistic: In order to achieve our objectives and goals, we have dedicated resource for social media who will devote its time that’s three to four hours per day on social media. 4. Placing Attractive Deals The next is to keep the deals direct for attracting new customers and making the sales boost. For instant you have clothing store you can keep Boden Australia Discount Code for get new people to buy from the store.
12. SOCIAL MEDIA TACTICS 1. Social networks 2. Visual Content 3. Blogging 4. Commenting 5. Widgets 6. Plugins
13. COMMENTING • As a reader, it is essential to only comment when you have something valuable to say. • When someone comments on something you’ve said, return the favor.
14. Twitter What Twitter tactics are helping our page get traction right now? 1. Engagement with retweets and favorites 2. Humanizing 3. Mention RT 4. Following clients, followings of clients and competitors and following back those who follow us Strategy we need to adopt to leverage Twitter: • Integrate visual content (high quality videos/images) • Integrate our Twitter activity with your content marketing Social Networks
15. is different from We can not compare Twitter and LinkedIn because both are totally different worlds. - Twitter is like going to a familiar networking event where you know a lot of people. You are aware that you are a business person, but you show your human side, you connect with people on emotional level. But when you use LinkedIn, think of it as wearing a suit and tie. Everything is about business! - Twitter is more about people, culture, activities, likes, events of the business/brands. it’s about humanizing your business, interacting with your clients and people. Whereas LinkedIn is extremely professional platform. - On twitter everyone who’d be inspired by our personality will follow us, people aren’t always your potential or current clients or business partners. But on LinkedIn only those who are doing business with us or are interested in doing will show interest in following.
16. Youtube & Slideshare • Working on video marketing. It will leverage our visual content strategy through YouTube • We need to add our whitepapers, presentations and infographics on Slideshare. • For other platforms like Flickr, Pinterest we need to have high quality visual content first.
17. Visual Content • We need to use a variety of visual content to strengthen our visual social media marketing strategy. • You can find detailed visual content strategy
18. Social Media needs Blog posts frequently • Blogs boost our organic search engine by adding pages to our site and encouraging inbound links. • Blogs give us a greater chance of showing up in the right search engine results. • Blogs also gives other sites a reason to link to us, increasing the number of inbound links and boosting our search engine rankings. • 6 articles per month will help us leverage our social media strategy
19. Widget • We need to incorporate this on our website! Plugins • We need to incorporate these plugins on our case studies as well!
20. Quality content is the foundation for all of our ongoing SEO and social media programs. Social media’s success totally depends on Effective Content Marketing Strategy  White papers  Case studies  Blog posts  How to’s videos/ images  Infographics  Corporate videos  Product/brand stories  E-Newsletters  E-Books  Images of Events/Meetings/employees/activiti es/teams  Presentations/PDFs
21. YOUR FEEDBACK AND INPUTS FOR MAKING IT BETTER
22. Thank You