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Dan Mall: Designish

New Adventures
January 27, 2012

Dan Mall: Designish

New Adventures, 19th January 2012

Great pixelcraft used to be the mark of a great designer. Now it's barely cost of entry. Let's investigate what the modern-day designer's job really is and uncover some treasures more important than our Photoshop canvases.

New Adventures

January 27, 2012
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  1. @danielmall
    @colly

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  2. Creating a dialog

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  3. Process, not output

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  4. What do you do?

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  5. What do you do?

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  6. What do you do?

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  7. What do you do?
    What have you done?
    What do you know?

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  8. All clients are
    created equal.
    But some clients are more equal than others.
    1

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  9. Document Warnings
    Document Warnings
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  10. “ Related ”

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  11. P R O T I P
    Design a fake CMS.

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  12. After the Battle of Yavin

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  13. Spoiler
    alert!

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  14. Humans > Algorithms

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  15. Client = partner

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  16. Clients are not an extension
    of your team.
    Clients are your team.

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  17. Big sites need smarter work,
    not more work.

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  18. Haste. Make waste.
    More faster.
    2

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  19. The client-facing deliverable
    isn’t always the most
    important thing to make.

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  20. http://dmall.me/A0t8Zj

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  23. Encourage
    “ The Adjacent Possible. ”
    Unlikely combinations can often prove fruitful.
    3

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  24. http://dmall.me/emgIez

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  25. them. Each new combination opens up the possibility of other new
    combinations. Think of it as a house that magically expands with
    each door you open. You begin in a room with four doors, each
    leading to a new room that you haven't visited yet. Once you open
    one of those doors and stroll into that room, three new doors appear,
    each leading to a brand-new room that you couldn't have reached
    from your original starting point. Keep opening new doors and
    eventually you'll have built a palace.
    STEVEN JOHNSON, THE GENIUS OF THE TINKERER
    “The strange and beautiful truth about the adjacent
    possible is that its boundaries grow as you explore

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  26. http://thru-you.com/

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  28. The Most Awesomest
    Thing Ever

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  29. MostAwesomestThingEver.com

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  30. Teleportation
    Cleavage
    The Internet
    Life
    Pizza
    1
    2
    3
    4
    5

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  31. Teleportation
    Cleavage
    The Internet
    Life
    Pizza
    1
    2
    3
    4
    5

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  32. Teleportation
    Cleavage
    The Internet
    Life
    Pizza
    1
    2
    3
    4
    5

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  33. Teleportation
    Cleavage
    The Internet
    Life
    Pizza
    1
    2
    3
    4
    5

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  34. Teleportation
    Cleavage
    The Internet
    Life
    Pizza
    1
    2
    3
    4
    5

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  35. Teleportation
    Cleavage
    The Internet
    Life
    Pizza
    1
    2
    3
    4
    5

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  36. Create empathy.
    Become a client.
    4

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  37. DanielMall.com

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  38. Kevin
    Cornell
    bearskinrug.co.uk

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  39. Building a product

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  40. Design-led startups

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  41. Design-led startups
    are not about making
    products that look good.

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  42. Design-led startups
    are about having people
    that can give form to an
    otherwise shapeless idea.

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  43. When you ask a creative person how they did something, they may
    feel a little guilty because they didn’t really do it; they just saw
    something. It seemed obvious to them after awhile. That’s because
    they were able to connect experiences they’ve had and synthesize
    new things. And the reason they were able to do that was that
    they’ve had more experiences or have thought more about their
    experiences than other people have.
    “Creativity is just connecting things.

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  44. experiences. They don’t have enough dots to connect, and they end
    up with very linear solutions, without a broad perspective on the
    problem. The broader one’s understanding of the human experience,
    the better designs we will have.
    STEVE JOBS, THE NEXT INSANELY GREAT THING
    Wired Magazine
    “Unfortunately, that’s too rare a commodity. A lot of
    people in our industry haven’t had very diverse

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  45. Enjoy yourself.
    Spare no expense.
    5

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  46. All clients are
    created equal.
    Haste. Make waste.
    Encourage “the
    adjacent possible.”
    Create empathy.
    Enjoy yourself.
    1
    2
    3
    4
    5

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  47. What do you do?

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