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Naomi Atkinson: Going Beyond

New Adventures
January 26, 2012

Naomi Atkinson: Going Beyond

New Adventures, 19th January 2012

Being a true success in your art, industry, or day to day job requires pushing beyond what comes easily and naturally to you. It’s about making yourself stand out in an otherwise endless crowd of others striving for the same.

I’m going to look at how people stand tall in an industry distanced far from ours — the land of celebrity. What behaviors and patterns can we learn from their successes, and how can we bring this into our everyday work ethic?

New Adventures

January 26, 2012
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  1. Going beyond
    Naomi Atkinson
    New Adventures 2012

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  2. Your neighbour?
    #naomisnoozy
    Eflon

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  3. We promote our
    clients and their
    products for
    a living

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  4. Land of celebrity
    Tenaciousme

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  5. Sean Combs
    DIDDY

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  6. Rebranding
    Changing your persona

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  7. How can we use
    this technique
    in our own
    industry?

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  8. 1
    • Evolving your brand language
    • Extend and build upon the
    existing brand language

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  9. dunningpenneyjones.com

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  10. proudcreative.com

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  11. okaygeek.com

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  12. 2
    • Evolving your brand language
    • Extend and build upon your
    existing brand language

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  13. Leivajd, Ryan Brunsvol, Mailchimp

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  14. wonderferret

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  15. psd
    pantone.co.uk, firebox.com

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  16. Lesson
    Don’t be afraid to improve
    on, and evolve your message.

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  17. Katie Price
    JORDAN

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  18. Being everywhere
    Don’t be afraid to promote
    yourself

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  19. To what extent
    can we go to reach
    our audience?

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  20. 1
    You want to get noticed by:
    • Anyone
    • An industry
    • A company

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  21. Your website
    Your blog
    Reference
    Portfolio
    Opinion
    Products
    The real world Newspapers, magazines, introduce yourself to
    businesses, networking events, leave cards…

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  22. Signalnoise
    Selection of his work.

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  23. Signalnoise
    Selection of his work.

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  24. 2
    You want to get noticed by:
    • Anyone
    • An industry
    • A company

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  25. You’re an expert in your
    own field, and far from a
    novice in theirs

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  26. 3
    You want to get noticed by:
    • Anyone
    • An industry
    • A company

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  27. My name is Luke Forsythe.
    If you are reading this on the morning of
    the 24th then I will be sitting outside on
    a turquoise Verner Panton.

    wklondon.typepad.com

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  28. wklondon.typepad.com

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  29. Lesson
    Choose your audience.
    Get yourself infront of them.

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  30. Jamie Oliver
    THE NAKED CHEF

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  31. The greater good
    Using your knowledge to
    help others

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  32. Brooklyn Beta
    Maykel Loomans

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  33. Business is business
    There’s still money to be made
    in helping others

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  34. How can we
    do the same?

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  35. 1
    • Giving something back
    • Be the entrepreneur

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  36. vectorpunk
    Mark
    Boulton
    fivesimplesteps.com

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  37. Us Arts
    culturecode.co.uk

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  38. The do-gooders
    hack day
    Idea
    A company hack day for
    someone other than yourselves

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  39. 2
    • Giving something back
    • Be the entrepreneur

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  40. designforabetterliving.com

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  41. Us
    Expectation level
    Other industries
    Projects within
    our industry

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  42. • Local & Struggling businesses
    • Education
    • National Health Service
    Let’s start with

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  43. Local & Struggling businesses

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  44. Local & Struggling businesses

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  45. Education
    Year 6
    Year 7
    Year 8
    Year 5
    Year 4
    PASS

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  46. National Health Service

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  47. AngelList
    Microfunding
    Incubators
    Investment

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  48. Lesson
    Make something that matters.

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  49. They’re all a brand

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  50. You
    Skills Uniqueness
    Passions
    Attitude
    What’s your brand?

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  51. Everything that
    you say, do, and
    create contributes
    to your own
    personal brand

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  52. Become whatever
    or whoever you
    want to be.
    Do some good with it.

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  53. naomiatkinsondesign.com
    @naomisusi
    Thank you

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