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Naomi Atkinson: Going Beyond

1ce62c03f0d718799266a77070433e2e?s=47 New Adventures
January 26, 2012

Naomi Atkinson: Going Beyond

New Adventures, 19th January 2012

Being a true success in your art, industry, or day to day job requires pushing beyond what comes easily and naturally to you. It’s about making yourself stand out in an otherwise endless crowd of others striving for the same.

I’m going to look at how people stand tall in an industry distanced far from ours — the land of celebrity. What behaviors and patterns can we learn from their successes, and how can we bring this into our everyday work ethic?

1ce62c03f0d718799266a77070433e2e?s=128

New Adventures

January 26, 2012
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Transcript

  1. Going beyond Naomi Atkinson New Adventures 2012

  2. Your neighbour? #naomisnoozy Eflon

  3. We promote our clients and their products for a living

  4. None
  5. Land of celebrity Tenaciousme

  6. Sean Combs DIDDY

  7. [video]

  8. [video]

  9. Rebranding Changing your persona

  10. None
  11. Ridiculous?

  12. How can we use this technique in our own industry?

  13. 1 • Evolving your brand language • Extend and build

    upon the existing brand language
  14. None
  15. None
  16. None
  17. None
  18. None
  19. dunningpenneyjones.com

  20. proudcreative.com

  21. neowin.net

  22. okaygeek.com

  23. 2 • Evolving your brand language • Extend and build

    upon your existing brand language
  24. None
  25. Leivajd, Ryan Brunsvol, Mailchimp

  26. wonderferret

  27. psd pantone.co.uk, firebox.com

  28. None
  29. None
  30. None
  31. Lesson Don’t be afraid to improve on, and evolve your

    message.
  32. Katie Price JORDAN

  33. None
  34. Being everywhere Don’t be afraid to promote yourself

  35. None
  36. To what extent can we go to reach our audience?

  37. 1 You want to get noticed by: • Anyone •

    An industry • A company
  38. Your website Your blog Reference Portfolio Opinion Products The real

    world Newspapers, magazines, introduce yourself to businesses, networking events, leave cards…
  39. None
  40. None
  41. Signalnoise Selection of his work.

  42. Signalnoise Selection of his work.

  43. 2 You want to get noticed by: • Anyone •

    An industry • A company
  44. None
  45. You’re an expert in your own field, and far from

    a novice in theirs
  46. None
  47. None
  48. None
  49. None
  50. Tom Hingston

  51. Tom Hingston

  52. 3 You want to get noticed by: • Anyone •

    An industry • A company
  53. None
  54. My name is Luke Forsythe. If you are reading this

    on the morning of the 24th then I will be sitting outside on a turquoise Verner Panton. “ wklondon.typepad.com “
  55. wklondon.typepad.com

  56. Lesson Choose your audience. Get yourself infront of them.

  57. Jamie Oliver THE NAKED CHEF

  58. None
  59. None
  60. The greater good Using your knowledge to help others

  61. None
  62. Brooklyn Beta Maykel Loomans

  63. Business is business There’s still money to be made in

    helping others
  64. How can we do the same?

  65. 1 • Giving something back • Be the entrepreneur

  66. vectorpunk Mark Boulton fivesimplesteps.com

  67. Us Arts culturecode.co.uk

  68. The do-gooders hack day Idea A company hack day for

    someone other than yourselves
  69. 2 • Giving something back • Be the entrepreneur

  70. hdtpcar

  71. designforabetterliving.com

  72. Us Expectation level Other industries Projects within our industry

  73. • Local & Struggling businesses • Education • National Health

    Service Let’s start with
  74. Local & Struggling businesses

  75. Local & Struggling businesses

  76. Education Year 6 Year 7 Year 8 Year 5 Year

    4 PASS
  77. National Health Service

  78. AngelList Microfunding Incubators Investment

  79. Lesson Make something that matters.

  80. The pattern

  81. They’re all a brand

  82. You Skills Uniqueness Passions Attitude What’s your brand?

  83. Everything that you say, do, and create contributes to your

    own personal brand
  84. Become whatever or whoever you want to be. Do some

    good with it.
  85. naomiatkinsondesign.com @naomisusi Thank you