SendGridを使ったメールマーケティング入門

0a8fe8f4728dbd9536a50f41dedf3103?s=47 nakansuke
October 04, 2014

 SendGridを使ったメールマーケティング入門

EC-CUBE勉強会 vol.18の発表資料です。

0a8fe8f4728dbd9536a50f41dedf3103?s=128

nakansuke

October 04, 2014
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  1. SendGridΛ࢖ͬͨ ϝʔϧϚʔέςΟϯάೖ໳ &$$6#&ษڧձWPM

  2. 8IPBN*  2 ࣗݾ঺հ $PQZSJHIU˜,0;0,&*,",6&/(*/&&3*/(*OD"MM3JHIUT3FTFSWFE ,"/46,& /","* 4FOE(SJEΤόϯδΣϦετ p  ߏ଄ܭըݚڀॴ

    4FOE(SJE୅ཧళ ۈ຿ p  ༷ʑͳΫϥ΢υܥίϛϡχςΟʹग़຅͠·͢ !OBLBOTVLF LBOTVLFOBLBJ!LLFDPKQ IUUQOBLBOTVLFIBUFOBCMPHDPN
  3. p  &ϝʔϧʹ͍ͭͯ p  4FOE(SJEͱ͸ p  &$$6#&ͱ4FOE(SJE p  &$$6#&Ͱͷ4FOE(SJEͷ࢖͍ํ p  4FOE(SJEΛ࢖͏ϝϦοτ

    p  4FOE(SJEΛར༻ͨ͠ϝʔϧϚʔέςΟϯά p  ·ͱΊ "HFOEB 3 ຊ೔͓࿩͢Δ͜ͱ $PQZSJHIU˜,0;0,&*,",6&/(*/&&3*/(*OD"MM3JHIUT3FTFSWFE
  4. &ϝʔϧʹ͍ͭͯ 4

  5. &ϝʔϧʹ͍ͭͯ 5 ϝʔϧ͸ॏཁͳϚʔέςΟϯάπʔϧ $PQZSJHIU˜,0;0,&*,",6&/(*/&&3*/(*OD"MM3JHIUT3FTFSWFE ਓͱਓͷίϛϡχέʔγϣϯ ਓʹϦʔν͢ΔͨΊͷπʔϧ

  6. &ϝʔϧʹ͍ͭͯ 6 ͦΜͳϝʔϧ͕ಧ͍͍ͯͳ͍ͱͨ͠Βʁ $PQZSJHIU˜,0;0,&*,",6&/(*/&&3*/(*OD"MM3JHIUT3FTFSWFE ΋͠ສਓͷձһΛ๊͍͑ͯΔͱͯ͠ɺͦͷ͏ͪͷ ΁ϝοηʔδ͕ಧ͍͍ͯͳ͍ ͱͨ͠ΒϏδωεʹͲ͏͍ͬͨӨڹ͕͋ΔͰ͠ΐ͏͔ʁϒϥϯυΠϝʔδͷ௿ԼʹՃ͑ ଟେͳػձଛࣦ͕ൃੜͯ͠͠·͏͜ͱ͸༰қʹ૝૾͕ͭ͘Ͱ͠ΐ͏ɻ IUUQMBOEJOHSFUVSOQBUIDPNQMBDFNFOUCFODINBSLT "2-

    -JWF (PPHMF :BIPP *41T &UD 403#4 144- $#- #4# #MBDLMJTUT &UD (PPHMF 4QBN "TTBTTJO .BJM 5SVTU .D"GFF 4QBN 'JMUFST &UD /( ड৴#09 εύϜϑΥϧμ ϝʔϧαʔό &UD &UD &UD
  7. &ϝʔϧʹ͍ͭͯ 7 ౸ୡੑΛߴΊΔͨΊʹඞཁͳ͜ͱ $PQZSJHIU˜,0;0,&*,",6&/(*/&&3*/(*OD"MM3JHIUT3FTFSWFE p ૹ৴υϝΠϯೝূ 41' %,*.  p ϑΟʔυόοΫϧʔϓ p *1΢ΥʔϜΞοϓ

    p εϩοτϦϯάରࡦ p ϒϥοΫϦετରԠ p ό΢ϯεϝʔϧରॲ p ѼઌϦετΫϦʔχϯά p ഑৴ఀࢭ VOTVCTDSJCF ରԠ ɾɾɾ
  8. &ϝʔϧʹ͍ͭͯ 8 ౸ୡੑΛߴΊΔͨΊʹඞཁͳ͜ͱ $PQZSJHIU˜,0;0,&*,",6&/(*/&&3*/(*OD"MM3JHIUT3FTFSWFE p αʔϏε֦େʹ൐͏Πϯϑϥͷ௥Ճ p ଞ΁ͷӨڹΛߟྀͨ͠ɺ ഑৴εέδϡʔϦϯά p ΩϟϯϖʔϯͳͲҰ࣌తͳϦιʔε ෆ଍΁ͷରԠ

  9. &ϝʔϧʹ͍ͭͯ 9 ࣮֬ʹಧ͚ΔͨΊʹඞཁͳ͜ͱ ౸ୡ཰ΛߴΊΔͨΊʹ͸ɺ େ͖͘෼͚ͯɺҎԼͷͭʹؾΛ͚ͭΔඞཁ͕͋Γ·͢ɻ   Ϩϐϡςʔγϣϯɹ3FQVUBUJPO   Πϯϑϥɹ*OGSBTUSVDUVSF  

    ೝূɹ"VUIFOUJDBUJPO   ίϯςϯπɹ$POUFOU ৄ͘͠͸ͪ͜ΒΛDIFDLIUUQXXXTMJEFTIBSFOFU4FOE(SJE@+1FNBJMEFMJWFSBCJMJUZHVJEF
  10. 4FOE(SJEͷ͢͢Ί 10 .BLJOH%FWFMPQFST-JWFT&BTJFS $PQZSJHIU˜,0;0,&*,",6&/(*/&&3*/(*OD"MM3JHIUT3FTFSWFE ϝʔϧΛ࣮֬ʹಧ͚ΔͨΊͷ࢓૊ΈΛҡ࣋͢ Δͷ͸࣮͸େมͳ࡞ۀɻ  ʮඞཁͳ࡞ۀͰ͸͋Δ͕ɺͰ͖Ε͹ຊۀʹू த͍ͨ͠ɻʯ 

    ͦΜͳ࣌͸4FOE(SJEΛ͓࢖͍͍ͩ͘͞ʂ
  11. 4FOE(SJEͱ͸ 11

  12. 4FOE(SJEͱ͸ 12 &NBJM*OGSBTUSVDUVSFBTB4FSWJDF $PQZSJHIU˜,0;0,&*,",6&/(*/&&3*/(*OD"MM3JHIUT3FTFSWFE 4FOE(SJE͸Ϋϥ΢υϕʔεͷϝʔϧΠϯϑϥαʔϏεͰɺ શੈքͷɺ݄ؒԯ௨ͷϝʔϧ഑৴Λࢧ͍͑ͯ·͢ɻ ϝʔϧͷΠϯϑϥͱͯ͠ඞཁͳػೳ͸શͯඋΘ͍ͬͯ·͢ɻ 8FCαʔϏε౳ ड৴#09ʹ౸ண

  13. 4FOE(SJEͱ͸ 13 4FOE(SJEͷͭͷಛ௃ $PQZSJHIU˜,0;0,&*,",6&/(*/&&3*/(*OD"MM3JHIUT3FTFSWFE ࣮֬ͳϝʔϧ഑৴ ௿ίετ εέʔϥϒϧ ΞφϦςΟΫε "1* αϙʔτ

  14. ͝ར༻தͷ͓٬༷ 14 0VS)BQQZ$VTUPNFST $PQZSJHIU˜,0;0,&*,",6&/(*/&&3*/(*OD"MM3JHIUT3FTFSWFE  

  15. 4FOE(SJEͷར༻༻్ 15 τϥϯβΫγϣϯϝʔϧͱϚʔέςΟϯάϝʔϧ $PQZSJHIU˜,0;0,&*,",6&/(*/&&3*/(*OD"MM3JHIUT3FTFSWFE τϥϯβΫγϣϯϝʔϧ ϚʔέςΟϯάϝʔϧ p ༑ୡϦΫΤετ p ύεϫʔυϦϚΠϯμ p ൃૹͷ͓஌Βͤ p ܾࡁ׬ྃͷ͓஌Βͤ

    p ϝʔϧϚΨδϯ p χϡʔεϨλʔ p ϦπΠʔτ͞Ε·ͨ͠
  16. 4FOE(SJEͷར༻༻్ 16 5SBOTBDUJPOBM.FTTBHFT $PQZSJHIU˜,0;0,&*,",6&/(*/&&3*/(*OD"MM3JHIUT3FTFSWFE

  17. 4FOE(SJEͷར༻༻్ 17 "MFSUTBOE/PUJpDBUJPOT $PQZSJHIU˜,0;0,&*,",6&/(*/&&3*/(*OD"MM3JHIUT3FTFSWFE

  18. &$$6#&ͱ4FOE(SJE 18

  19. &$$6#&ͱ4FOE(SJE 19 &$$6#&ͷϝʔϧػೳ σϑΥϧτͰϝʔϧૹ৴ػೳ͕͍͍ͭͯΔ͕ɺ ඇৗʹγϯϓϧͳػೳͷΈ

  20. &$$6#&ͱ4FOE(SJE 20 4FOE(SJEΛར༻͢Δͱɾɾɾ $PQZSJHIU˜,0;0,&*,",6&/(*/&&3*/(*OD"MM3JHIUT3FTFSWFE ΞφϦςΟΫε΍τϥοΩϯάɺߪಡ؅ཧͳͲ๛෋ ͳػೳ͕ͦͷ··ར༻Մೳʹʂ

  21. &$$6#&ͱ4FOE(SJE 21 4FOE(SJEͷ࢖͍ํ  4FOE(SJEΞΧ΢ϯτͷ࡞੒  DPOpHQIQʹҎԼΛઃఆ  ˞ຊ౰͸จࣈίʔυपΓͷઃఆ౳͋Γ·͕͢ɺࠓճ͸লུ͠·͢ɻ ͜ΕͰɺ&$$6#&͔Βͷϝʔϧ͕શͯ4FOE(SJE ܦ༝ʹͳΓ·͢ɻ

  22. %&.0 22

  23. p αϙʔτෛՙͷ௿ݮ   ౸ୡੑͷ޲্ʹΑΔ΋ͷ   ໰߹ͤʹରͯ͠ͷݪҼڀ໌ָ͕ p ๛෋ͳ"QQ͕ར༻Մೳ   ։෧ΫϦοΫτϥοΩϯά   ߪಡ؅ཧ

      ϗϫΠτϦετ   &WFOU/PUJpDBUJPO 㱺 τϥοΩϯά৘ใΛ׆༻ͨ͠ϚʔέςΟϯά΁ 4FOE(SJEΛར༻͢ΔϝϦοτ 23 $PQZSJHIU˜,0;0,&*,",6&/(*/&&3*/(*OD"MM3JHIUT3FTFSWFE
  24. ϝʔϧϚʔέςΟϯάʁ 24

  25. ϝʔϧͷྲྀྔ͸૿Ճ͠ଓ͚ΔݟࠐΈɺ ͞Βʹ&ίϚʔε෼໺ʹ͓͍ͯɺ ϝʔϧʹΑΔސ٬֫ಘ͸͜͜೥Ͱഒʹ ·Ͱ૿Ճ͖͍ͯͯ͠Δɻ ϝʔϧʹؔ͢Δ਺஋ 25 &NBJMDJSDVNTUBODFTUPEBZ ϝʔϧϚʔέςΟϯά͕ΑΓॏཁʹʂ ग़యɿ&$PNNFSDF$VTUPNFS"DRVJTJUJPO4OBQTIPU &NBJM4UBUJTUJDT3FQPSU

    
  26. ॏཁͳϙΠϯτ 26 &NBJM&OHBHFNFOU Τϯήʔδϝϯτ ΛߴΊΔ  p ސ٬͕ඞཁͱ͍ͯ͠Δ৘ใΛɺඞཁͳλΠϛϯάͰ p ࣍ͷߦಈʹͭͳ͛ΔͨΊͷϝʔϧΛ p ސ٬ͷΞΫγϣϯʹԠͨ͡ࢪࡦΛ p ࢪࡦͷޮՌΛଌఆ͠ɺਵ࣌վળ͢Δ

     ϝʔϧૹ৴ऀड৴ऀؒͷؔ܎ɾ৴པͷڧ͞Λࣔ͢ࢦඪ IUUQTTFOEHSJELLFDPKQCMPH QFOHBHFNFOU
  27. ߴස౓ͷҰׅ഑৴ϝʔϧ͸ٯޮՌɻ ಡΈ͍ͨडऔΓ͍ͨϝʔϧΛ৺͕͚·͠ΐ͏ɻ ॏཁͳϙΠϯτ 27 &NBJM&OHBHFNFOU $PQZSJHIU˜,0;0,&*,",6&/(*/&&3*/(*OD"MM3JHIUT3FTFSWFE ແ৚݅Ͱΰϛശߦ͖ʹ͍ͯ͠Δϝʔϧ͸͋Γ·ͤΜ͔ʁ

  28. ԾઆˍݕূαΠΫϧ 28 .FBTVSJOHFNBJMFOHBHFNFOU $PQZSJHIU˜,0;0,&*,",6&/(*/&&3*/(*OD"MM3JHIUT3FTFSWFE   ର৅ͱ಺༰ΛܾΊΔ –  ͲΜͳਓ ηάϝϯτ ʹɺͲΜͳ಺༰Λʁ

      ϝʔϧΛૹΔ   ޮՌΛΈΔ –  ͲΕ͘Β͍։෧͞Εͨͷ͔ʁ –  ͲΜͳਓ͕։෧ͨ͠ͷ͔ʁ –  ͲΜͳϝʔϧ͕։෧͞Ε΍͍͢ͷ͔ʁ –  ͲΕ͘Β͍63-͕ΫϦοΫ͞Εͨͷ͔ʁ –  ͲΜͳਓ͕ͦͷ63-ΛΫϦοΫͨ͠ͷ͔ʁ   ௥ՃͷΞΫγϣϯʢ࠷ॳʹ໭Δʣ
  29. 4FOE(SJEͷ4UBUTը໘ 29 4FOE(SJE"OBMZUJDT

  30. ΩϟϯϖʔϯͳͲࢪࡦͷྫ 30 $BNQBJHO&YBNQMFT $PQZSJHIU˜,0;0,&*,",6&/(*/&&3*/(*OD"MM3JHIUT3FTFSWFE p ৽نొ࿥Ϣʔβ΁ͷ8FMDPNFϝʔϧ p ߪೖޙͷϑΥϩʔΞοϓϝʔϧ p ؔ࿈঎඼Ϩίϝϯσʔγϣϯϝʔϧ p ঎඼ߪೖޙͷϨϏϡʔଅਐϝʔϧ p ٳ຾Ϣʔβ΁ͷΫʔϙϯϝʔϧ p όʔεσʔϝʔϧ

  31. Ԡ༻ฤ 31

  32. τϥϯβΫγϣϯϝʔϧͱɺҰׅ഑৴ ϝʔϧͷൺֱͨ݁͠Ռɺ p ऩӹ͕dഒ p औҾεϐʔυ͕ɺdഒ τϥϯβΫγϣϯϝʔϧͷํ͕༏Εͯ ͍ͨɻ  τϥϯβΫγϣϯϝʔϧ͸ෳ਺ճ։͔ ΕΔ܏޲ʹ͋Δɻ 

    τϥϯβΫγϣϯϝʔϧͷ༗ޮ׆༻ 32 6TF5SBOTBDUJPOBM&NBJMGPS.BSLFUJOH $PQZSJHIU˜,0;0,&*,",6&/(*/&&3*/(*OD"MM3JHIUT3FTFSWFE 5IFNPTUWBMVBCMFFNBJMT 1FSDFOUPGDPOTVNFST  &YQFSJBO`T5SBOTBDUJPOBM&NBJM#FODINBSL3FQPSU ։෧཰΍஫໨౓߹͍ͷߴ͍τϥϯβΫγϣϯϝʔϧ͸ ϚʔέςΟϯά׆ಈʹඇৗʹޮՌత
  33. લड़ͷͱ͓Γϝʔϧܦ༝Ͱͷऩӹ͸ɺࠓޙ΋૿Ճ͕ଓ͘ݟࠐΈɻ طଘސ٬͚ͩͰ͸ͳ͘ɺ৽نͷૹ৴ઌͷ֫ಘ΋ੵۃతʹɻ ѼઌϦετͷ֦େ 33 (SPX:PVS&NBJM-JTU PQUJOϖʔδͷ࠷దԽ ෳ਺ͷαΠϯΞοϓϖʔδ p ݟ͚ͭқ͍৔ॴ΁ͷઃஔ p ඞཁҎ্ͷ৘ใΛٻΊͳ͍ p ΠϯηϯςΟϒͷఏڙ

    p ࣗ਎ͷ৘ใ͸શͯެ։ p 5IBOL:PVϖʔδ p ϒϩά p 8FCαΠτ p ϥϯσΟϯάϖʔδ p φʔνϟϦϯάϝʔϧ ˞4FOE(SJE"VUIFOUJDBMMZ(SPX&NBJM-JTUΑΓ
  34. ԾઆݕূαΠΫϧ͕͜ͳΕ͖ͯͨΓɺ ΍Γ͍ͨ͜ͱ͕ෳࡶʹͳ͖ͬͯͨΒઐ໳ͷπʔϧΛ࢖͏ɻ  p  ϨίϝϯσʔγϣϯΤϯδϯ p  ϚʔέςΟϯάΦʔτϝʔγϣϯ p  4FOE(SJEͷύʔτφʔιϦϡʔγϣϯ TFOEXJUIVTͳͲ

     ઐ໳πʔϧͷಋೖɾΧελϚΠζ 34 "EWBODFETPMVUJPOT
  35. ·ͱΊ 35

  36. p ·ͣ͸࣮֬ʹಧ͘ϝʔϧͷ؀ڥΛ੔උ   4FOE(SJE࢖͑͹ͦΕ͚ͩͰ0, p ϝʔϧͷ࣮ଶΛ೺Ѳ   ΞφϦςΟΫεΛ࢖͍·͠ΐ͏ p ରࡦΛ࿅Δ   ·ͣ͸؆୯ͳ͜ͱ͔Βελʔτ p ઐ໳πʔϧಋೖ΍4FOE(SJEͷΧελϚΠζ

    ·ͱΊ 36 4VNNBSZ $PQZSJHIU˜,0;0,&*,",6&/(*/&&3*/(*OD"MM3JHIUT3FTFSWFE
  37. 4FOE(SJEͷॳΊํ 37

  38. 4FOE(SJEͷॳΊํ 38 ΞΧ΢ϯτͷ࡞੒ $PQZSJHIU˜,0;0,&*,",6&/(*/&&3*/(*OD"MM3JHIUT3FTFSWFE p  ৽نձһొ࿥  ௨೔ͷແྉϓϥϯ͋Γ  p 

    ಈը΍͝ར༻ΨΠυ p  ϒϩά p  ֤छ4/4 p  αϙʔτ૭ޱ ແྉ  ɹTFOEHSJELLFDPKQ ΋ੋඇϑΥϩʔΛʂ ҎԼΑΓ͓ਃࠐΈ͍ͩ͘͞ʂ
  39. 5IBOLZPV