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SendGridを使ったメールマーケティング入門
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nakansuke
October 04, 2014
Technology
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SendGridを使ったメールマーケティング入門
EC-CUBE勉強会 vol.18の発表資料です。
nakansuke
October 04, 2014
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Transcript
SendGridΛͬͨ ϝʔϧϚʔέςΟϯάೖ &$$6#&ษڧձWPM
8IPBN* 2 ࣗݾհ $PQZSJHIU,0;0,&*,",6&/(*/&&3*/(*OD"MM3JHIUT3FTFSWFE ,"/46,& /","* 4FOE(SJEΤόϯδΣϦετ p ߏܭըݚڀॴ
4FOE(SJEཧళ ۈ p ༷ʑͳΫϥυܥίϛϡχςΟʹग़͠·͢ !OBLBOTVLF LBOTVLFOBLBJ!LLFDPKQ IUUQOBLBOTVLFIBUFOBCMPHDPN
p &ϝʔϧʹ͍ͭͯ p 4FOE(SJEͱ p &$$6#&ͱ4FOE(SJE p &$$6#&Ͱͷ4FOE(SJEͷ͍ํ p 4FOE(SJEΛ͏ϝϦοτ
p 4FOE(SJEΛར༻ͨ͠ϝʔϧϚʔέςΟϯά p ·ͱΊ "HFOEB 3 ຊ͓͢Δ͜ͱ $PQZSJHIU,0;0,&*,",6&/(*/&&3*/(*OD"MM3JHIUT3FTFSWFE
&ϝʔϧʹ͍ͭͯ 4
&ϝʔϧʹ͍ͭͯ 5 ϝʔϧॏཁͳϚʔέςΟϯάπʔϧ $PQZSJHIU,0;0,&*,",6&/(*/&&3*/(*OD"MM3JHIUT3FTFSWFE ਓͱਓͷίϛϡχέʔγϣϯ ਓʹϦʔν͢ΔͨΊͷπʔϧ
&ϝʔϧʹ͍ͭͯ 6 ͦΜͳϝʔϧ͕ಧ͍͍ͯͳ͍ͱͨ͠Βʁ $PQZSJHIU,0;0,&*,",6&/(*/&&3*/(*OD"MM3JHIUT3FTFSWFE ͠ສਓͷձһΛ๊͍͑ͯΔͱͯ͠ɺͦͷ͏ͪͷ ϝοηʔδ͕ಧ͍͍ͯͳ͍ ͱͨ͠ΒϏδωεʹͲ͏͍ͬͨӨڹ͕͋ΔͰ͠ΐ͏͔ʁϒϥϯυΠϝʔδͷԼʹՃ͑ ଟେͳػձଛࣦ͕ൃੜͯ͠͠·͏͜ͱ༰қʹ૾͕ͭ͘Ͱ͠ΐ͏ɻ IUUQMBOEJOHSFUVSOQBUIDPNQMBDFNFOUCFODINBSLT "2-
-JWF (PPHMF :BIPP *41T &UD 403#4 144- $#- #4# #MBDLMJTUT &UD (PPHMF 4QBN "TTBTTJO .BJM 5SVTU .D"GFF 4QBN 'JMUFST &UD /( ड৴#09 εύϜϑΥϧμ ϝʔϧαʔό &UD &UD &UD
&ϝʔϧʹ͍ͭͯ 7 ౸ୡੑΛߴΊΔͨΊʹඞཁͳ͜ͱ $PQZSJHIU,0;0,&*,",6&/(*/&&3*/(*OD"MM3JHIUT3FTFSWFE p ૹ৴υϝΠϯೝূ 41' %,*. p ϑΟʔυόοΫϧʔϓ p *1ΥʔϜΞοϓ
p εϩοτϦϯάରࡦ p ϒϥοΫϦετରԠ p όϯεϝʔϧରॲ p ѼઌϦετΫϦʔχϯά p ৴ఀࢭ VOTVCTDSJCF ରԠ ɾɾɾ
&ϝʔϧʹ͍ͭͯ 8 ౸ୡੑΛߴΊΔͨΊʹඞཁͳ͜ͱ $PQZSJHIU,0;0,&*,",6&/(*/&&3*/(*OD"MM3JHIUT3FTFSWFE p αʔϏε֦େʹ͏ΠϯϑϥͷՃ p ଞͷӨڹΛߟྀͨ͠ɺ ৴εέδϡʔϦϯά p ΩϟϯϖʔϯͳͲҰ࣌తͳϦιʔε ෆͷରԠ
&ϝʔϧʹ͍ͭͯ 9 ࣮֬ʹಧ͚ΔͨΊʹඞཁͳ͜ͱ ౸ୡΛߴΊΔͨΊʹɺ େ͖͚ͯ͘ɺҎԼͷͭʹؾΛ͚ͭΔඞཁ͕͋Γ·͢ɻ Ϩϐϡςʔγϣϯɹ3FQVUBUJPO Πϯϑϥɹ*OGSBTUSVDUVSF
ೝূɹ"VUIFOUJDBUJPO ίϯςϯπɹ$POUFOU ৄͪ͘͜͠ΒΛDIFDLIUUQXXXTMJEFTIBSFOFU4FOE(SJE@+1FNBJMEFMJWFSBCJMJUZHVJEF
4FOE(SJEͷ͢͢Ί 10 .BLJOH%FWFMPQFST-JWFT&BTJFS $PQZSJHIU,0;0,&*,",6&/(*/&&3*/(*OD"MM3JHIUT3FTFSWFE ϝʔϧΛ࣮֬ʹಧ͚ΔͨΊͷΈΛҡ࣋͢ Δͷ࣮େมͳ࡞ۀɻ ʮඞཁͳ࡞ۀͰ͋Δ͕ɺͰ͖Εຊۀʹू த͍ͨ͠ɻʯ
ͦΜͳ࣌4FOE(SJEΛ͓͍͍ͩ͘͞ʂ
4FOE(SJEͱ 11
4FOE(SJEͱ 12 &NBJM*OGSBTUSVDUVSFBTB4FSWJDF $PQZSJHIU,0;0,&*,",6&/(*/&&3*/(*OD"MM3JHIUT3FTFSWFE 4FOE(SJEΫϥυϕʔεͷϝʔϧΠϯϑϥαʔϏεͰɺ શੈքͷɺ݄ؒԯ௨ͷϝʔϧ৴Λࢧ͍͑ͯ·͢ɻ ϝʔϧͷΠϯϑϥͱͯ͠ඞཁͳػೳશͯඋΘ͍ͬͯ·͢ɻ 8FCαʔϏε ड৴#09ʹ౸ண
4FOE(SJEͱ 13 4FOE(SJEͷͭͷಛ $PQZSJHIU,0;0,&*,",6&/(*/&&3*/(*OD"MM3JHIUT3FTFSWFE ࣮֬ͳϝʔϧ৴ ίετ εέʔϥϒϧ ΞφϦςΟΫε "1* αϙʔτ
͝ར༻தͷ͓٬༷ 14 0VS)BQQZ$VTUPNFST $PQZSJHIU,0;0,&*,",6&/(*/&&3*/(*OD"MM3JHIUT3FTFSWFE
4FOE(SJEͷར༻༻్ 15 τϥϯβΫγϣϯϝʔϧͱϚʔέςΟϯάϝʔϧ $PQZSJHIU,0;0,&*,",6&/(*/&&3*/(*OD"MM3JHIUT3FTFSWFE τϥϯβΫγϣϯϝʔϧ ϚʔέςΟϯάϝʔϧ p ༑ୡϦΫΤετ p ύεϫʔυϦϚΠϯμ p ൃૹͷ͓Βͤ p ܾࡁྃͷ͓Βͤ
p ϝʔϧϚΨδϯ p χϡʔεϨλʔ p ϦπΠʔτ͞Ε·ͨ͠
4FOE(SJEͷར༻༻్ 16 5SBOTBDUJPOBM.FTTBHFT $PQZSJHIU,0;0,&*,",6&/(*/&&3*/(*OD"MM3JHIUT3FTFSWFE
4FOE(SJEͷར༻༻్ 17 "MFSUTBOE/PUJpDBUJPOT $PQZSJHIU,0;0,&*,",6&/(*/&&3*/(*OD"MM3JHIUT3FTFSWFE
&$$6#&ͱ4FOE(SJE 18
&$$6#&ͱ4FOE(SJE 19 &$$6#&ͷϝʔϧػೳ σϑΥϧτͰϝʔϧૹ৴ػೳ͕͍͍ͭͯΔ͕ɺ ඇৗʹγϯϓϧͳػೳͷΈ
&$$6#&ͱ4FOE(SJE 20 4FOE(SJEΛར༻͢Δͱɾɾɾ $PQZSJHIU,0;0,&*,",6&/(*/&&3*/(*OD"MM3JHIUT3FTFSWFE ΞφϦςΟΫετϥοΩϯάɺߪಡཧͳͲ๛ ͳػೳ͕ͦͷ··ར༻Մೳʹʂ
&$$6#&ͱ4FOE(SJE 21 4FOE(SJEͷ͍ํ 4FOE(SJEΞΧϯτͷ࡞ DPOpHQIQʹҎԼΛઃఆ ˞ຊจࣈίʔυपΓͷઃఆ͋Γ·͕͢ɺࠓճলུ͠·͢ɻ ͜ΕͰɺ&$$6#&͔Βͷϝʔϧ͕શͯ4FOE(SJE ܦ༝ʹͳΓ·͢ɻ
%&.0 22
p αϙʔτෛՙͷݮ ౸ୡੑͷ্ʹΑΔͷ ߹ͤʹରͯ͠ͷݪҼڀ໌ָ͕ p ๛ͳ"QQ͕ར༻Մೳ ։෧ΫϦοΫτϥοΩϯά ߪಡཧ
ϗϫΠτϦετ &WFOU/PUJpDBUJPO 㱺 τϥοΩϯάใΛ׆༻ͨ͠ϚʔέςΟϯά 4FOE(SJEΛར༻͢ΔϝϦοτ 23 $PQZSJHIU,0;0,&*,",6&/(*/&&3*/(*OD"MM3JHIUT3FTFSWFE
ϝʔϧϚʔέςΟϯάʁ 24
ϝʔϧͷྲྀྔ૿Ճ͠ଓ͚ΔݟࠐΈɺ ͞Βʹ&ίϚʔεʹ͓͍ͯɺ ϝʔϧʹΑΔސ٬֫ಘ͜͜Ͱഒʹ ·Ͱ૿Ճ͖͍ͯͯ͠Δɻ ϝʔϧʹؔ͢Δ 25 &NBJMDJSDVNTUBODFTUPEBZ ϝʔϧϚʔέςΟϯά͕ΑΓॏཁʹʂ ग़యɿ&$PNNFSDF$VTUPNFS"DRVJTJUJPO4OBQTIPU &NBJM4UBUJTUJDT3FQPSU
ॏཁͳϙΠϯτ 26 &NBJM&OHBHFNFOU Τϯήʔδϝϯτ ΛߴΊΔ p ސ٬͕ඞཁͱ͍ͯ͠ΔใΛɺඞཁͳλΠϛϯάͰ p ࣍ͷߦಈʹͭͳ͛ΔͨΊͷϝʔϧΛ p ސ٬ͷΞΫγϣϯʹԠͨ͡ࢪࡦΛ p ࢪࡦͷޮՌΛଌఆ͠ɺਵ࣌վળ͢Δ
ϝʔϧૹ৴ऀड৴ऀؒͷؔɾ৴པͷڧ͞Λࣔ͢ࢦඪ IUUQTTFOEHSJELLFDPKQCMPH QFOHBHFNFOU
ߴසͷҰׅ৴ϝʔϧٯޮՌɻ ಡΈ͍ͨडऔΓ͍ͨϝʔϧΛ৺͕͚·͠ΐ͏ɻ ॏཁͳϙΠϯτ 27 &NBJM&OHBHFNFOU $PQZSJHIU,0;0,&*,",6&/(*/&&3*/(*OD"MM3JHIUT3FTFSWFE ແ݅Ͱΰϛശߦ͖ʹ͍ͯ͠Δϝʔϧ͋Γ·ͤΜ͔ʁ
ԾઆˍݕূαΠΫϧ 28 .FBTVSJOHFNBJMFOHBHFNFOU $PQZSJHIU,0;0,&*,",6&/(*/&&3*/(*OD"MM3JHIUT3FTFSWFE ରͱ༰ΛܾΊΔ – ͲΜͳਓ ηάϝϯτ ʹɺͲΜͳ༰Λʁ
ϝʔϧΛૹΔ ޮՌΛΈΔ – ͲΕ͘Β͍։෧͞Εͨͷ͔ʁ – ͲΜͳਓ͕։෧ͨ͠ͷ͔ʁ – ͲΜͳϝʔϧ͕։෧͞Ε͍͢ͷ͔ʁ – ͲΕ͘Β͍63-͕ΫϦοΫ͞Εͨͷ͔ʁ – ͲΜͳਓ͕ͦͷ63-ΛΫϦοΫͨ͠ͷ͔ʁ ՃͷΞΫγϣϯʢ࠷ॳʹΔʣ
4FOE(SJEͷ4UBUTը໘ 29 4FOE(SJE"OBMZUJDT
ΩϟϯϖʔϯͳͲࢪࡦͷྫ 30 $BNQBJHO&YBNQMFT $PQZSJHIU,0;0,&*,",6&/(*/&&3*/(*OD"MM3JHIUT3FTFSWFE p ৽نొϢʔβͷ8FMDPNFϝʔϧ p ߪೖޙͷϑΥϩʔΞοϓϝʔϧ p ؔ࿈Ϩίϝϯσʔγϣϯϝʔϧ p ߪೖޙͷϨϏϡʔଅਐϝʔϧ p ٳϢʔβͷΫʔϙϯϝʔϧ p όʔεσʔϝʔϧ
Ԡ༻ฤ 31
τϥϯβΫγϣϯϝʔϧͱɺҰׅ৴ ϝʔϧͷൺֱͨ݁͠Ռɺ p ऩӹ͕dഒ p औҾεϐʔυ͕ɺdഒ τϥϯβΫγϣϯϝʔϧͷํ͕༏Εͯ ͍ͨɻ τϥϯβΫγϣϯϝʔϧෳճ։͔ ΕΔʹ͋Δɻ
τϥϯβΫγϣϯϝʔϧͷ༗ޮ׆༻ 32 6TF5SBOTBDUJPOBM&NBJMGPS.BSLFUJOH $PQZSJHIU,0;0,&*,",6&/(*/&&3*/(*OD"MM3JHIUT3FTFSWFE 5IFNPTUWBMVBCMFFNBJMT 1FSDFOUPGDPOTVNFST &YQFSJBO`T5SBOTBDUJPOBM&NBJM#FODINBSL3FQPSU ։෧߹͍ͷߴ͍τϥϯβΫγϣϯϝʔϧ ϚʔέςΟϯά׆ಈʹඇৗʹޮՌత
લड़ͷͱ͓Γϝʔϧܦ༝Ͱͷऩӹɺࠓޙ૿Ճ͕ଓ͘ݟࠐΈɻ طଘސ٬͚ͩͰͳ͘ɺ৽نͷૹ৴ઌͷ֫ಘੵۃతʹɻ ѼઌϦετͷ֦େ 33 (SPX:PVS&NBJM-JTU PQUJOϖʔδͷ࠷దԽ ෳͷαΠϯΞοϓϖʔδ p ݟ͚ͭқ͍ॴͷઃஔ p ඞཁҎ্ͷใΛٻΊͳ͍ p ΠϯηϯςΟϒͷఏڙ
p ࣗͷใશͯެ։ p 5IBOL:PVϖʔδ p ϒϩά p 8FCαΠτ p ϥϯσΟϯάϖʔδ p φʔνϟϦϯάϝʔϧ ˞4FOE(SJE"VUIFOUJDBMMZ(SPX&NBJM-JTUΑΓ
ԾઆݕূαΠΫϧ͕͜ͳΕ͖ͯͨΓɺ Γ͍ͨ͜ͱ͕ෳࡶʹͳ͖ͬͯͨΒઐͷπʔϧΛ͏ɻ p ϨίϝϯσʔγϣϯΤϯδϯ p ϚʔέςΟϯάΦʔτϝʔγϣϯ p 4FOE(SJEͷύʔτφʔιϦϡʔγϣϯ TFOEXJUIVTͳͲ
ઐπʔϧͷಋೖɾΧελϚΠζ 34 "EWBODFETPMVUJPOT
·ͱΊ 35
p ·࣮ͣ֬ʹಧ͘ϝʔϧͷڥΛඋ 4FOE(SJE͑ͦΕ͚ͩͰ0, p ϝʔϧͷ࣮ଶΛѲ ΞφϦςΟΫεΛ͍·͠ΐ͏ p ରࡦΛ࿅Δ ·ͣ؆୯ͳ͜ͱ͔Βελʔτ p ઐπʔϧಋೖ4FOE(SJEͷΧελϚΠζ
·ͱΊ 36 4VNNBSZ $PQZSJHIU,0;0,&*,",6&/(*/&&3*/(*OD"MM3JHIUT3FTFSWFE
4FOE(SJEͷॳΊํ 37
4FOE(SJEͷॳΊํ 38 ΞΧϯτͷ࡞ $PQZSJHIU,0;0,&*,",6&/(*/&&3*/(*OD"MM3JHIUT3FTFSWFE p ৽نձһొ ௨ͷແྉϓϥϯ͋Γ p
ಈը͝ར༻ΨΠυ p ϒϩά p ֤छ4/4 p αϙʔτ૭ޱ ແྉ ɹTFOEHSJELLFDPKQ ੋඇϑΥϩʔΛʂ ҎԼΑΓ͓ਃࠐΈ͍ͩ͘͞ʂ
5IBOLZPV